Mastering Sales & Marketing in the Age of New Social Media

Introduction:

In a digital world dominated by virtual social interactions, the “Certificate in Social Media Marketing” course provides you with invaluable skills that are needed more than ever. It’s not enough for established or new businesses to simply publish product posts on Facebook or Twitter; marketers nowadays must command attention, craft relevant informational content that delivers real value, and build a loyal community of engaged followers and prospects.

The CSMM course will help you create and execute powerful social media plans and cost-effective advertising campaigns that unlock massive brand awareness and drive tangible online sales. Most importantly, you’ll learn to develop a robust underlying social media strategy to focus your time, efforts, and budget—so that social media doesn’t turn into a chaotic free-for-all.

Course Objectives:

At the end of this course students will learn how to:

• Brainstorm, create, and execute an effective social media strategy
• Design, write and publish engaging posts on social media
• Build and effectively communicate with a community of engaged followers
• Create, manage and optimize cost-effective ads on Facebook, Instagram, Twitter, LinkedIn, Pinterest & Snapchat
• Work with advanced advertising features including lookalike and custom audiences
• Read, analyze and interpret various social media analytics
• Compute and analyze a number of important social media metrics
• Create and interpret social media activity reports including conversion tracking
• Participants will have the chance to work on real case studies including regional and international companies.

Who Should Attend?

This Social Media Sales & Marketing course targets:

• Entrepreneurs and Business owners willing to integrate Facebook, Instagram, Twitter, LinkedIn, Snapchat & Pinterest as part of their marketing strategy
• Seasoned marketers wishing to increase their Social Media marketing skills including creating a community of engaged followers and customers
• University students or fresh graduates willing to work in the field of Social Media
• Individuals with no previous experience who wish to start a career as Social Media community managers

Course Outlines:

Industry Overview: Social Media + Web 2.0

• Our Definition of Web 2.0
• Our Definition of Social Media
• Canada & US Usage Statistics

The Social Media Boom

• Web Trends + Social Media
• All to One, One to All Conversation
• Initiating and Participating in Engaging Conversations
• Future Social Marketing Opportunities

Online Social Networks

• Introduction to Facebook, Twitter, YouTube, Flickr, and Foursquare
• Niche Networks for Your Website
• Finding ‘Friends’ On Social Networks

Really Simple Syndication (RSS)

• Definition of RSS
• RSS Power
• Syndicating Content
• Syndicating Ads (AdSense, Feeds, etc.)
• Examples