The Advanced PR Measurement and Performance Analytics course in Jakarta is a professional training course designed to help communication professionals master tools for evaluating and enhancing public relations performance.
From:
17-08-2026
Course Overview
Today’s PR landscape demands more than visibility and media mentions—it requires clear evidence of impact. Organizations need communication professionals who can analyze performance, demonstrate value, and link PR outcomes directly to strategic goals.
This Advanced PR Measurement and Performance Analytics Training Course introduces participants to globally recognized frameworks such as the Barcelona Principles and AMEC Integrated Evaluation Framework. Attendees will learn how to set meaningful KPIs, apply analytics tools, and create dashboards that translate communication outcomes into measurable business impact.
Through case studies, hands-on exercises, and practical simulations, participants will develop the confidence to measure, report, and optimize PR performance in both traditional and digital contexts.
Course Benefits
Apply global PR measurement standards (AMEC, Barcelona Principles).
Establish meaningful KPIs linked to organizational outcomes.
Leverage digital and social analytics for performance insights.
Prove PR’s ROI to executives and stakeholders.
Optimize PR campaigns through continuous measurement.
Course Objectives
Define the role of advanced measurement in PR.
Apply frameworks for evaluating PR campaigns.
Develop KPIs that demonstrate communication value.
Use media, digital, and social analytics tools effectively.
Integrate PR metrics with marketing and business analytics.
Design reporting dashboards for stakeholders.
Build a culture of measurement in communication teams.
Training Methodology
The course combines interactive lectures, analytics tool demonstrations, case studies, and practical workshops. Participants will design frameworks, analyze real PR data, and build measurement dashboards.
Target Audience
PR and communications professionals.
Corporate communication managers.
Brand, marketing, and media specialists.
Executives seeking to demonstrate PR value.
Target Competencies
PR performance analytics.
KPI design and evaluation.
Data-driven communication strategy.
ROI measurement and reporting.
Course Outline
Unit 1: Foundations of PR Measurement and Analytics
Why measurement matters in PR.
Global standards: Barcelona Principles and AMEC.
Moving beyond vanity metrics.
Case studies of PR measurement impact.
Unit 2: Setting Goals, KPIs, and Metrics
Aligning KPIs with communication objectives.
SMART goals for PR campaigns.
Linking PR outcomes to business results.
Exercises in KPI development.
Unit 3: Tools and Techniques for PR Analytics
Media monitoring and sentiment analysis.
Digital and social media analytics.
Website traffic and conversion tracking.
Using dashboards and visualization tools.
Unit 4: Connecting PR to Organizational Performance
Measuring ROI in PR initiatives.
Attribution models for communications.
Integrating PR data with marketing analytics.
Reporting for executive stakeholders.
Unit 5: Building Sustainable PR Measurement Practices
Embedding measurement into PR strategy.
Overcoming resistance to analytics adoption.
Continuous improvement in PR campaigns.
Future trends in PR performance analytics.
Ready to transform PR into a measurable driver of business success?
Join the Advanced PR Measurement and Performance Analytics Training Course with EuroQuest International Training and master the skills to evaluate, optimize, and prove PR impact.
The Advanced PR Measurement and Performance Analytics Training Courses in Jakarta equip communication professionals with the expertise and analytical tools needed to evaluate the true impact of public relations activities. Designed for PR managers, communication strategists, media specialists, brand managers, and organizational leaders, these programs provide a deep understanding of modern measurement frameworks and data-driven evaluation methods that support strategic communication planning and meaningful performance insights. Participants learn how to assess PR effectiveness using advanced metrics and translate analytical findings into informed decision-making.
Throughout the specialization, participants explore the core principles of PR measurement and analytics, including goal setting, KPI development, media monitoring, sentiment analysis, audience segmentation, and campaign evaluation. The courses emphasize how quantitative and qualitative data can be combined to assess engagement, reach, message resonance, and reputation outcomes. Through hands-on exercises and scenario-based analysis, attendees learn to interpret media data, evaluate communication performance, and create analytical reports that demonstrate organizational value and guide continuous improvement.
These advanced PR analytics training programs in Jakarta also highlight the role of digital tools, platforms, and technology in modern communication measurement. Participants examine how social listening systems, digital dashboards, and automated reporting tools can support real-time monitoring and enhance strategic responsiveness. The curriculum covers methods for assessing multi-channel PR activities, identifying communication risks, and evaluating long-term brand perception trends.
Attending these training courses in Jakarta gives professionals access to a dynamic learning environment enriched by diverse industry perspectives. Jakarta’s vibrant corporate and media landscape provides relevant context for applying measurement frameworks to real-world communication challenges. By completing this specialization, participants will be equipped to design robust measurement strategies, apply advanced analytics techniques, and demonstrate the strategic value of PR initiatives—strengthening organizational credibility, communication effectiveness, and long-term performance outcomes.