The Advertising and Promotional Campaigns in Jakarta is a hands-on training course designed to help marketing professionals craft effective campaigns and boost brand visibility.
From:
23-02-2026
Course Overview
Advertising and promotional campaigns remain vital tools for shaping consumer perceptions, driving engagement, and enhancing brand value. With digital transformation and evolving customer expectations, organizations must craft strategies that integrate creativity, data, and media efficiency.
This course covers advertising strategy, campaign planning, creative design, digital promotions, media management, and performance analytics. Participants will learn to design impactful campaigns that deliver measurable results and align with brand goals.
At EuroQuest International Training, the course combines theory, case studies, and hands-on projects to prepare professionals for creating and executing high-impact advertising and promotional campaigns.
Key Benefits of Attending
Master advertising and promotional campaign frameworks
Apply creative strategy for impactful brand messaging
Plan and manage media across multiple platforms
Optimize campaigns through data and performance analytics
Design integrated campaigns that drive measurable ROI
Why Attend
This course empowers marketing professionals to design advertising and promotional strategies that resonate with target audiences, boost engagement, and strengthen brand performance.
Course Methodology
Expert-led lectures on advertising and promotional concepts
Case studies of global brand campaigns
Workshops on creative campaign design
Group projects on integrated advertising strategies
Simulations of media planning and campaign execution
Course Objectives
By the end of this ten-day training course, participants will be able to:
Understand principles of advertising and promotional strategy
Design creative campaigns aligned with brand objectives
Develop integrated promotional strategies across channels
Manage media planning and budget allocation effectively
Apply digital marketing and promotional tools
Monitor campaign performance with KPIs and analytics
Leverage storytelling to enhance brand engagement
Integrate sustainability and ethical considerations in campaigns
Manage cross-functional collaboration in campaign design
Respond to consumer insights with agile promotional strategies
Benchmark advertising practices against global leaders
Develop long-term promotional roadmaps for brand growth
Target Audience
Marketing and brand managers
Advertising and communications professionals
Digital marketing leaders
Business development and product managers
Consultants in advertising and promotional strategy
Target Competencies
Advertising and campaign design
Media planning and management
Digital and promotional strategy integration
Performance analytics and ROI measurement
Creative communication and storytelling
Ethical and sustainable campaign practices
Brand engagement and positioning
Course Outline
Unit 1: Introduction to Advertising and Promotional Campaigns
Role of campaigns in brand strategy
Key concepts in advertising and promotions
Case studies of successful campaigns
Workshop on campaign fundamentals
Unit 2: Creative Strategy in Advertising
Crafting impactful brand messages
Storytelling and emotional appeal in campaigns
Aligning creativity with brand identity
Group activity on creative concepts
Unit 3: Promotional Strategy and Planning
Designing promotional frameworks
Aligning campaigns with consumer behavior
Tactical vs. strategic promotions
Workshop on promotional planning
Unit 4: Media Planning and Management
Principles of media selection and scheduling
Balancing traditional and digital media
Optimizing reach and frequency
Simulation of media planning
Unit 5: Digital Advertising and Promotions
Online advertising formats and tools
Social media promotions and influencer marketing
Mobile-first promotional strategies
Practical digital campaign exercises
Unit 6: Campaign Budgeting and ROI
Budget allocation across channels
Cost-effectiveness in advertising planning
Measuring ROI in promotional campaigns
Workshop on campaign budgeting
Unit 7: Campaign Execution and Project Management
Workflow for launching campaigns
Managing teams and stakeholders
Timelines and execution monitoring
Case studies of campaign launches
Unit 8: Consumer Insights and Campaign Design
Understanding audience behavior and trends
Using data for targeted promotional strategies
Personalization and segmentation in campaigns
Workshop on audience-driven campaigns
Unit 9: Performance Monitoring and Analytics
KPIs for advertising and promotions
Tools for campaign analytics and dashboards
Continuous improvement in campaigns
Simulation on campaign measurement
Unit 10: Global Advertising and Cultural Adaptation
Adapting campaigns for international markets
Cultural factors in messaging and promotions
Global case studies of adapted campaigns
Group discussion on cultural insights
Unit 11: Ethics and Sustainability in Advertising
Ethical considerations in promotional strategies
Addressing greenwashing and consumer trust
Building sustainable campaign practices
Workshop on ethical communications
Unit 12: Capstone Campaign Design Project
Group-based project on advertising and promotions
Designing integrated campaign strategies
Presenting campaign roadmaps and ROI projections
Final action plan for brand adoption
Closing Call to Action
Join this ten-day training course to master advertising and promotional campaigns, enabling you to design impactful, creative, and results-driven brand strategies.
The Advertising and Promotional Campaigns Training Courses in Jakarta offer professionals a comprehensive understanding of how to design, implement, and evaluate effective marketing initiatives that build brand awareness, influence customer behavior, and drive business growth. Designed for marketing specialists, brand managers, communication experts, and business leaders, these programs provide a strategic and practical foundation for developing high-impact advertising and promotional activities in an increasingly competitive market.
Participants explore the essential components of advertising strategy, including message development, audience segmentation, media planning, creative execution, and performance measurement. The courses emphasize how integrated advertising efforts—across digital platforms, traditional media, and emerging channels—can reinforce brand positioning and enhance customer engagement. Through real-world case studies and hands-on exercises, attendees learn how to craft compelling campaign messages, select appropriate media channels, and allocate budgets effectively to maximize return on investment.
A major focus of the program covers promotional campaign planning, highlighting key promotional tools such as sales promotions, influencer collaborations, event marketing, sponsorships, and social media activations. Participants examine how consumer insights, behavioral analytics, and competitive benchmarking inform promotional strategies that align with business objectives. The curriculum also explores digital innovations—such as automated marketing tools, content personalization, real-time analytics, and omnichannel campaign management—that enhance promotional effectiveness.
These advertising and promotional campaign training programs in Jakarta combine strategic frameworks with practical application, allowing participants to explore global best practices within the context of Indonesia’s dynamic and fast-growing marketing landscape. Jakarta’s vibrant commercial environment and diverse consumer market make it an ideal setting for understanding modern advertising challenges and opportunities.
By attending these training courses in Jakarta, professionals gain the expertise to design creative, data-driven campaigns that strengthen brand presence, enhance customer engagement, and support long-term business performance. Upon completion, participants are equipped to plan and execute promotional strategies that deliver measurable impact and strategic value across a wide range of marketing environments.