The AI and Data Analytics in Public Relations in Amman is a forward-looking training course that equips professionals with modern tools to transform PR practices.
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Course in Amman offers professionals a comprehensive exploration of how artificial intelligence and data analytics are transforming public relations practices. Designed for PR managers, communication strategists, and digital marketing professionals, this program emphasizes the integration of AI tools and data-driven insights to enhance media engagement, campaign effectiveness, and audience targeting.
Participants will delve into the core applications of AI in PR, including sentiment analysis, media monitoring, and content personalization. The course covers how AI-powered platforms can automate routine tasks, analyze large volumes of data, and provide actionable insights that inform strategic decisions. Through hands-on exercises and case studies, attendees will learn to leverage AI technologies to optimize press releases, tailor messaging, and measure campaign impact more accurately.
The curriculum also addresses the ethical considerations and challenges associated with AI in public relations, ensuring that professionals can navigate issues related to data privacy, transparency, and bias. Participants will gain practical skills in using AI tools to enhance creativity, improve stakeholder engagement, and deliver measurable results.
By attending this training in Amman, professionals will engage with a diverse group of peers and experts, sharing experiences and strategies to navigate the complexities of AI-driven public relations. The city's dynamic business environment provides an ideal setting for learning and collaboration, equipping participants with the knowledge and tools to lead innovative PR campaigns that resonate with modern audiences and align with organizational goals.