The AI and Data Analytics in Public Relations in Barcelona is an innovative training course designed to help professionals use AI and analytics to enhance PR effectiveness and decision-making.
From:
22-12-2025
From:
12-01-2026
From:
27-04-2026
From:
18-05-2026
From:
27-07-2026
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Courses in Barcelona provide communication professionals with the skills and strategic insight needed to leverage advanced technologies and data-driven approaches in modern PR practice. Designed for PR managers, communication officers, digital strategists, and corporate affairs professionals, these programs focus on how artificial intelligence and analytical tools can enhance messaging strategies, stakeholder engagement, and organizational reputation.
Participants explore the evolving role of AI in public relations, including automated media monitoring, predictive analytics, content optimization, sentiment analysis, and audience behavior modeling. The courses highlight how data analytics can guide strategic decision-making by offering real-time visibility into public sentiment, campaign effectiveness, media trends, and influencer networks. Through case studies and interactive workshops, attendees learn to use AI-powered platforms to track media narratives, identify communication risks, and tailor messages for maximum impact across both traditional and digital channels.
These AI and PR analytics training programs in Barcelona emphasize the importance of integrating analytical insights with effective storytelling and brand positioning. Participants develop practical skills in designing measurement frameworks, interpreting engagement metrics, and presenting data-driven findings to stakeholders in a clear and meaningful way. The curriculum ensures a strong balance between technology adoption and ethical communication practices, helping professionals navigate emerging challenges such as data transparency, algorithmic bias, and responsible automation.
Attending these training courses in Barcelona offers a collaborative learning environment enriched by the city’s diverse communication landscape and active innovation ecosystem. Professionals benefit from exchanging insights with peers, exploring global best practices, and applying new tools to real-world communication scenarios.
Upon completion, participants emerge equipped to lead data-informed PR strategies with confidence—enhancing communication agility, strengthening stakeholder relationships, and delivering measurable value in today’s rapidly evolving digital communication environment.