The AI and Data Analytics in Public Relations in Dubai is a forward-looking training course designed to help PR professionals modernize strategies with intelligent tools.
From:
27-04-2026
From:
27-07-2026
From:
21-12-2026
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Courses in Dubai provide communication professionals with cutting-edge knowledge and practical tools to leverage artificial intelligence and data-driven insights in modern PR practices. Designed for PR managers, communication strategists, media analysts, and digital specialists, these programs emphasize how emerging technologies can transform audience engagement, enhance message targeting, and improve the accuracy of performance measurement. Participants gain a strong foundation in the applications of AI and analytics that support more efficient, responsive, and impactful PR decision-making.
Throughout the courses, participants explore key concepts in AI-enabled public relations, including automated media monitoring, natural language processing, predictive analytics, sentiment analysis, and content optimization. The training highlights how data analytics enhances strategic planning by providing real-time insights into audience behavior, media trends, and communication outcomes. Through hands-on exercises, case studies, and demonstrations of leading AI tools, participants learn to interpret complex data sets, personalize communication strategies, and optimize PR campaigns using intelligent technologies.
These AI and data analytics PR training programs in Dubai also address the ethical, operational, and organizational considerations associated with integrating advanced technologies into communication workflows. Participants examine best practices for maintaining transparency, ensuring data accuracy, balancing automation with human judgment, and aligning AI-driven insights with broader communication objectives. The curriculum emphasizes the importance of building digital fluency and fostering innovation within PR teams to stay competitive in an increasingly data-centric environment.
Attending these training courses in Dubai offers professionals access to expert-led learning within a global business hub known for technological innovation and dynamic communication landscapes. Dubai’s multicultural and digitally advanced environment provides real-world perspectives on the evolving role of AI in public relations. Upon completing this specialization, participants will be equipped to integrate AI tools effectively, harness data analytics for strategic advantage, and elevate PR performance through intelligent, data-informed communication practices.