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Course Overview

Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.

This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.

Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.

Course Benefits

• Apply AI tools to PR research, monitoring, and reporting.

• Use data analytics to track campaign performance.

• Leverage predictive insights to anticipate media trends.

• Enhance storytelling with AI-driven audience insights.

• Demonstrate PR’s value with measurable outcomes.

Course Objectives

• Define the role of AI and data analytics in modern PR.

• Apply AI tools for media monitoring and sentiment analysis.

• Use data-driven methods to evaluate PR effectiveness.

• Integrate predictive analytics into PR planning.

• Employ AI in influencer and audience analysis.

• Build dashboards for PR performance reporting.

• Explore ethical and responsible AI use in communications.

Training Methodology

The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.

Target Audience

• PR and communications professionals.

• Marketing and brand managers.

• Media relations and corporate communication leaders.

• Executives seeking data-driven PR strategies.

Target Competencies

• AI applications in PR.

• Data analytics and performance evaluation.

• Predictive insights and trend analysis.

• Ethical AI and communication practices.

Course Outline

Unit 1: AI and Analytics in PR – An Introduction

• Understanding AI and data in communication.

• The evolution of PR measurement and technology.

• Key tools shaping PR analytics today.

• Case studies of AI in public relations.

Unit 2: Media Monitoring and Sentiment Analysis

• AI-driven media scanning tools.

• Real-time sentiment and reputation tracking.

• Identifying and analyzing media narratives.

• Practical exercises in monitoring platforms.

Unit 3: Data-Driven Campaign Evaluation

• Designing KPIs for PR campaigns.

• Using analytics to measure engagement and impact.

• Attribution models in communications.

• Creating performance dashboards.

Unit 4: Predictive Insights and Audience Targeting

• Leveraging predictive analytics for PR planning.

• AI-assisted audience segmentation.

• Influencer mapping and impact analysis.

• Anticipating crises with AI models.

Unit 5: The Future of AI and Data in PR

• AI in storytelling and content personalization