The AI and Data Analytics in Public Relations course in Geneva is designed for PR professionals looking to integrate AI and data analytics to enhance campaign effectiveness and measure PR performance.
From:
30-03-2026
From:
12-10-2026
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Courses in Geneva offer communication professionals a comprehensive understanding of how artificial intelligence and advanced analytics are reshaping modern PR strategy, stakeholder engagement, and reputation management. Designed for PR managers, communication directors, digital strategists, and corporate leaders, these programs focus on integrating data-driven insights with AI-powered tools to elevate the precision, efficiency, and impact of public relations initiatives.
Participants explore the foundational principles of AI-driven PR analytics, including automated media monitoring, sentiment analysis, audience segmentation, content optimization, and predictive trend analysis. The courses highlight how AI technologies can enhance decision-making by providing real-time insights into stakeholder behavior, message performance, and emerging communication risks. Through hands-on demonstrations and case studies, attendees learn to evaluate AI platforms, interpret complex datasets, and integrate analytics into strategic communication planning.
These public relations and data analytics training programs in Geneva balance conceptual understanding with practical application. Participants examine how AI supports tasks such as crisis detection, influencer identification, content personalization, and campaign measurement. The curriculum also addresses critical considerations such as data governance, ethical use of AI in communications, and responsible management of digital information. Best practices for integrating AI tools into existing PR workflows and cross-functional communication strategies are also explored.
Attending these training courses in Geneva provides professionals with a unique advantage, as the city is a global hub for international dialogue, digital innovation, and strategic communication. Geneva’s multicultural environment enhances discussions around global media landscapes, cross-border communication challenges, and the evolving expectations of transparency and accountability. Upon completing this specialization, participants will be equipped to leverage AI and data analytics effectively—strengthening PR performance, enhancing audience engagement, and supporting evidence-based communication strategies in a rapidly transforming digital world.