The AI and Data Analytics in Public Relations in Istanbul is a specialized training course designed to help PR professionals harness intelligent data for impactful strategies.
From:
23-03-2026
From:
06-04-2026
From:
07-09-2026
From:
09-11-2026
From:
28-12-2026
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Courses in Istanbul equip communication professionals with advanced capabilities to harness data-driven insights and artificial intelligence for more strategic, measurable, and impactful public relations outcomes. Designed for PR managers, communication strategists, media relations specialists, and brand leaders, these programs focus on integrating analytics and AI tools into modern PR practice to enhance decision-making, audience engagement, and reputation management.
Participants explore how artificial intelligence and data analytics transform public relations planning and execution, from media monitoring and sentiment analysis to audience segmentation and campaign performance measurement. The courses emphasize turning large volumes of digital data into actionable intelligence that informs messaging strategies, stakeholder engagement, and media outreach. Through applied case studies and hands-on discussions, participants learn to interpret analytics dashboards, identify trends in public perception, and anticipate communication risks and opportunities.
These AI and data analytics training programs in Istanbul balance conceptual understanding with practical application. Participants develop skills in predictive analytics, real-time monitoring, content optimization, and performance evaluation across digital and traditional media channels. The curriculum also highlights ethical data use, transparency, and the importance of aligning analytical insights with organizational communication objectives. By integrating technology with communication expertise, professionals gain the ability to deliver more targeted, responsive, and results-driven PR initiatives.
Attending these training courses in Istanbul offers professionals a forward-looking learning experience in a city that connects global media, technology, and business communities. Expert-led, interactive sessions encourage knowledge exchange and exploration of emerging trends in AI-powered communication. By completing this specialization, participants will be equipped to leverage data and AI strategically in public relations—enhancing campaign effectiveness, strengthening stakeholder trust, and elevating professional credibility in an increasingly analytics-driven global communication landscape.