The AI and Data Analytics in Public Relations in Paris is a professional training course for PR professionals and communication executives.
From:
16-02-2026
From:
27-04-2026
From:
11-05-2026
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Courses in Paris provide communication professionals with the essential tools and knowledge to integrate artificial intelligence (AI) and data analytics into their PR strategies. Designed for PR managers, communication experts, marketing professionals, and corporate leaders, these programs focus on harnessing the power of AI and data to enhance decision-making, optimize PR campaigns, and measure the impact of communications in real-time.
Participants will explore the transformative role of AI and data analytics in public relations, including how to leverage AI-powered tools for media monitoring, sentiment analysis, audience targeting, and content optimization. The courses cover how data can drive better decision-making, improve media relations, and create more personalized PR campaigns that resonate with diverse audiences. Through hands-on case studies and interactive demonstrations, attendees will learn to use data analytics platforms, machine learning models, and social listening technologies to evaluate public sentiment, track PR campaign performance, and uncover emerging trends.
These AI and data analytics PR training programs in Paris provide practical insights into the integration of cutting-edge technologies with traditional PR methodologies. Participants will learn to collect and analyze data across digital, print, and social media channels, using advanced analytics to assess engagement, measure ROI, and identify opportunities for proactive PR interventions. The curriculum also explores how AI can help with influencer identification, crisis management, and content optimization to maximize the reach and effectiveness of PR efforts.
Attending these training courses in Paris offers professionals the opportunity to engage in a globally connected learning environment, enriched by the city’s innovation-driven atmosphere. Participants will gain valuable insights from industry experts, exploring AI and data analytics trends in the context of modern public relations. By completing this specialization, professionals will be equipped to leverage AI and analytics to transform their PR strategies, measure impact with precision, and drive measurable success in an increasingly data-driven communications landscape.