The AI and Data Analytics in Public Relations in Singapore is a modern training course designed to help PR professionals use data for strategic decision-making.
From:
25-05-2026
Course Overview
Artificial intelligence (AI) and data analytics are reshaping the field of public relations. From predictive media monitoring to sentiment analysis and campaign optimization, these technologies enable PR professionals to measure impact, anticipate trends, and deliver tailored strategies with precision.
This AI and Data Analytics in Public Relations Training Course provides participants with tools to integrate AI-driven insights and advanced analytics into communication strategies. Attendees will explore practical applications such as automated media monitoring, influencer mapping, and AI-assisted content creation.
Through interactive workshops, data-driven case studies, and hands-on simulations, participants will learn how to transform PR campaigns from intuition-based to evidence-based, enhancing both efficiency and credibility.
Course Benefits
Apply AI tools to PR research, monitoring, and reporting.
Use data analytics to track campaign performance.
Leverage predictive insights to anticipate media trends.
Enhance storytelling with AI-driven audience insights.
Demonstrate PR’s value with measurable outcomes.
Course Objectives
Define the role of AI and data analytics in modern PR.
Apply AI tools for media monitoring and sentiment analysis.
Use data-driven methods to evaluate PR effectiveness.
Integrate predictive analytics into PR planning.
Employ AI in influencer and audience analysis.
Build dashboards for PR performance reporting.
Explore ethical and responsible AI use in communications.
Training Methodology
The course blends interactive lectures, AI/analytics tool demonstrations, case studies, and group exercises. Participants will practice applying AI and data-driven insights to PR scenarios.
Target Audience
PR and communications professionals.
Marketing and brand managers.
Media relations and corporate communication leaders.
Executives seeking data-driven PR strategies.
Target Competencies
AI applications in PR.
Data analytics and performance evaluation.
Predictive insights and trend analysis.
Ethical AI and communication practices.
Course Outline
Unit 1: AI and Analytics in PR – An Introduction
Understanding AI and data in communication.
The evolution of PR measurement and technology.
Key tools shaping PR analytics today.
Case studies of AI in public relations.
Unit 2: Media Monitoring and Sentiment Analysis
AI-driven media scanning tools.
Real-time sentiment and reputation tracking.
Identifying and analyzing media narratives.
Practical exercises in monitoring platforms.
Unit 3: Data-Driven Campaign Evaluation
Designing KPIs for PR campaigns.
Using analytics to measure engagement and impact.
Attribution models in communications.
Creating performance dashboards.
Unit 4: Predictive Insights and Audience Targeting
Leveraging predictive analytics for PR planning.
AI-assisted audience segmentation.
Influencer mapping and impact analysis.
Anticipating crises with AI models.
Unit 5: The Future of AI and Data in PR
AI in storytelling and content personalization
The AI and Data Analytics in Public Relations Training Courses in Singapore provide professionals with a forward-looking and practical framework for leveraging artificial intelligence and advanced analytics to transform communication strategies and enhance PR effectiveness. Designed for public relations practitioners, communication managers, marketing strategists, and corporate leaders, these programs equip participants with the tools needed to analyze audience behavior, optimize messaging, and measure impact in increasingly data-driven communication environments.
Participants explore essential concepts in AI-enabled communication and PR analytics, including automated media monitoring, sentiment analysis, predictive modeling, audience segmentation, and performance optimization. The courses highlight how AI technologies can enhance strategic decision-making by uncovering real-time insights, identifying emerging trends, and evaluating the effectiveness of communication campaigns. Through hands-on exercises and case studies, attendees learn to integrate AI tools into workflow processes, interpret complex datasets, and develop communication strategies informed by empirical evidence.
These public relations analytics and AI training programs in Singapore strike a balance between technological understanding and practical application. Participants gain experience in using digital platforms and analytics dashboards, applying machine learning insights, and aligning data-driven findings with organizational objectives. Key topics include reputation monitoring, content optimization, communication personalization, and the ethical considerations of AI use in public relations.
Attending these training courses in Singapore offers an enriching learning experience supported by the city’s strong digital innovation ecosystem and multicultural business environment. Participants benefit from expert-led guidance and the opportunity to collaborate with peers across diverse sectors, gaining exposure to global best practices in AI-enabled communication. By completing this specialization, professionals emerge equipped to elevate PR performance—leveraging technology and analytics to strengthen stakeholder engagement, enhance reputation management, and drive strategic, evidence-based communication outcomes.