The AI-Powered Chatbots and Conversational Marketing in Amman is a forward-looking training course designed to help professionals harness AI for smarter customer interactions.
From:
20-07-2026
Course Overview
Conversational marketing powered by AI chatbots is revolutionizing the way businesses connect with customers. This AI-Powered Chatbots and Conversational Marketing Training Course provides participants with the skills to design effective chatbot experiences, enhance personalization, and automate customer interactions across platforms.
The course explores AI technologies, chatbot frameworks, conversational design, and integration with sales and marketing strategies. Participants will analyze case studies, work on chatbot simulations, and understand how to balance automation with human interaction.
By the end of the course, professionals will be ready to leverage chatbots to improve lead generation, streamline service, and deliver exceptional customer experiences.
Course Benefits
Understand the role of AI chatbots in marketing and customer service.
Design engaging and effective conversational flows.
Automate lead generation and customer interactions.
Personalize communication at scale.
Integrate chatbots with sales and digital marketing systems.
Course Objectives
Define AI-powered conversational marketing.
Build chatbot strategies aligned with business goals.
Apply conversational design principles for user engagement.
Integrate chatbots with CRM and digital platforms.
Use analytics to measure chatbot effectiveness.
Balance automation with human touchpoints.
Explore future trends in conversational AI.
Training Methodology
This course uses expert-led lectures, live demos, case studies, group discussions, and chatbot design exercises. Participants will build prototype conversational flows and test scenarios.
Target Audience
Marketing and digital engagement professionals.
Customer experience managers.
Business development and sales leaders.
IT and innovation officers implementing chatbots.
Target Competencies
Conversational AI design.
Customer engagement automation.
Marketing technology integration.
Data-driven conversational insights.
Course Outline
Unit 1: Introduction to Conversational Marketing
What is conversational marketing?
The rise of AI-powered chatbots.
Benefits and limitations of chatbot adoption.
Case studies from leading brands.
Unit 2: Conversational Design Principles
Designing effective chatbot interactions.
Natural language processing (NLP) basics.
Structuring conversational flows.
Enhancing user experience through dialogue.
Unit 3: Chatbot Platforms and Integration
Popular chatbot frameworks and tools.
Integrating chatbots with CRM and marketing platforms.
Multi-channel deployment (web, social, messaging apps).
Overcoming integration challenges.
Unit 4: Automation, Personalization, and Analytics
Automating customer interactions and lead generation.
Personalizing conversations at scale.
Using data analytics for optimization.
Measuring success with KPIs.
Unit 5: Future of Conversational AI
Trends in AI and chatbot evolution.
Role of voice assistants and multimodal interactions.
Balancing human and AI-driven engagement.
Future opportunities in conversational commerce.
Ready to transform customer engagement with AI?
Join the AI-Powered Chatbots and Conversational Marketing Training Course with EuroQuest International Training and gain the expertise to drive smarter, automated, and personalized interactions.
The AI-Powered Chatbots and Conversational Marketing Training Courses in Amman provide marketing professionals, customer experience managers, digital transformation leaders, and business strategists with the knowledge and practical skills to design, deploy, and manage intelligent chatbot solutions that enhance engagement and optimize communication. Designed for participants across government, private, and international organizations, these programs focus on leveraging artificial intelligence to create personalized, efficient, and scalable customer interaction channels.
Participants explore the principles of conversational marketing, including natural language processing (NLP), automated customer support workflows, personalized message design, and real-time engagement strategies. The courses emphasize how AI-powered chatbots can support lead generation, customer service, product guidance, and feedback collection, improving responsiveness and reducing operational workload. Through hands-on demonstrations, practical configuration exercises, and campaign simulation projects, attendees gain experience building chatbot conversation flows and integrating them with websites, social platforms, and customer service systems.
These conversational AI and chatbot development programs in Amman combine strategic marketing perspectives with applied technical learning. Core topics include customer journey mapping, conversation design psychology, chatbot performance metrics, data privacy considerations, multilingual delivery, and integration with CRM and analytics platforms. Participants also learn how to measure engagement effectiveness, evaluate user satisfaction, and refine bot performance using data-driven insights. The curriculum ensures a balanced approach between creativity, analytical decision-making, and technology adoption.
Attending these training courses in Amman offers participants the opportunity to collaborate with experienced trainers and peers from diverse industries, supporting idea exchange and exposure to global best practices in digital communication. The city’s growing innovation ecosystem provides an ideal environment to explore real-world applications of conversational AI. By completing this specialization, participants emerge equipped to implement intelligent chatbot solutions, strengthen customer engagement strategies, and drive marketing performance through advanced digital interaction models.