The AI-Powered Chatbots and Conversational Marketing course in London is designed to help marketing professionals harness AI technologies to improve customer engagement and drive marketing success through chatbots and conversational AI.
From:
09-02-2026
From:
20-04-2026
Course Overview
Conversational marketing powered by AI chatbots is revolutionizing the way businesses connect with customers. This AI-Powered Chatbots and Conversational Marketing Training Course provides participants with the skills to design effective chatbot experiences, enhance personalization, and automate customer interactions across platforms.
The course explores AI technologies, chatbot frameworks, conversational design, and integration with sales and marketing strategies. Participants will analyze case studies, work on chatbot simulations, and understand how to balance automation with human interaction.
By the end of the course, professionals will be ready to leverage chatbots to improve lead generation, streamline service, and deliver exceptional customer experiences.
Course Benefits
Understand the role of AI chatbots in marketing and customer service.
Design engaging and effective conversational flows.
Automate lead generation and customer interactions.
Personalize communication at scale.
Integrate chatbots with sales and digital marketing systems.
Course Objectives
Define AI-powered conversational marketing.
Build chatbot strategies aligned with business goals.
Apply conversational design principles for user engagement.
Integrate chatbots with CRM and digital platforms.
Use analytics to measure chatbot effectiveness.
Balance automation with human touchpoints.
Explore future trends in conversational AI.
Training Methodology
This course uses expert-led lectures, live demos, case studies, group discussions, and chatbot design exercises. Participants will build prototype conversational flows and test scenarios.
Target Audience
Marketing and digital engagement professionals.
Customer experience managers.
Business development and sales leaders.
IT and innovation officers implementing chatbots.
Target Competencies
Conversational AI design.
Customer engagement automation.
Marketing technology integration.
Data-driven conversational insights.
Course Outline
Unit 1: Introduction to Conversational Marketing
What is conversational marketing?
The rise of AI-powered chatbots.
Benefits and limitations of chatbot adoption.
Case studies from leading brands.
Unit 2: Conversational Design Principles
Designing effective chatbot interactions.
Natural language processing (NLP) basics.
Structuring conversational flows.
Enhancing user experience through dialogue.
Unit 3: Chatbot Platforms and Integration
Popular chatbot frameworks and tools.
Integrating chatbots with CRM and marketing platforms.
Multi-channel deployment (web, social, messaging apps).
Overcoming integration challenges.
Unit 4: Automation, Personalization, and Analytics
Automating customer interactions and lead generation.
Personalizing conversations at scale.
Using data analytics for optimization.
Measuring success with KPIs.
Unit 5: Future of Conversational AI
Trends in AI and chatbot evolution.
Role of voice assistants and multimodal interactions.
Balancing human and AI-driven engagement.
Future opportunities in conversational commerce.
Ready to transform customer engagement with AI?
Join the AI-Powered Chatbots and Conversational Marketing Training Course with EuroQuest International Training and gain the expertise to drive smarter, automated, and personalized interactions.
The AI-Powered Chatbots and Conversational Marketing Training Courses in London provide professionals with the strategic, technical, and creative expertise to design and deploy intelligent chatbot systems that transform customer engagement and marketing performance. These programs are designed for marketing managers, digital strategists, UX designers, and technology professionals seeking to leverage artificial intelligence (AI) for personalized, scalable, and data-driven communication.
Participants gain a comprehensive understanding of conversational marketing and chatbot integration, exploring how AI-driven automation enhances customer interaction, lead generation, and brand experience. The courses cover essential topics such as natural language processing (NLP), chatbot architecture, customer journey mapping, and omnichannel communication strategies. Through practical workshops and case studies, participants learn to build, implement, and optimize AI-powered chatbot systems that align with business goals and deliver measurable marketing impact.
These AI chatbot and conversational marketing training programs in London combine marketing strategy with emerging technology applications. Participants examine the use of data analytics, personalization algorithms, and conversational design principles to create engaging, human-like digital experiences. The curriculum also highlights ethical considerations, data privacy, and the role of AI in building customer trust and long-term relationships.
Attending these training courses in London offers professionals access to cutting-edge marketing innovation and global expertise in one of the world’s most dynamic business and technology hubs. London’s thriving digital ecosystem provides the ideal environment for exploring AI applications in marketing automation and customer engagement. By completing this specialization, participants will be equipped to design intelligent chatbot solutions, implement conversational marketing strategies, and lead AI-driven transformation—enhancing communication efficiency, customer satisfaction, and brand competitiveness in the evolving digital marketplace.