The AI-Powered Chatbots and Conversational Marketing in Paris is a professional training course for digital marketers and business leaders.
From:
11-05-2026
Course Overview
Conversational marketing powered by AI chatbots is revolutionizing the way businesses connect with customers. This AI-Powered Chatbots and Conversational Marketing Training Course provides participants with the skills to design effective chatbot experiences, enhance personalization, and automate customer interactions across platforms.
The course explores AI technologies, chatbot frameworks, conversational design, and integration with sales and marketing strategies. Participants will analyze case studies, work on chatbot simulations, and understand how to balance automation with human interaction.
By the end of the course, professionals will be ready to leverage chatbots to improve lead generation, streamline service, and deliver exceptional customer experiences.
Course Benefits
Understand the role of AI chatbots in marketing and customer service.
Design engaging and effective conversational flows.
Automate lead generation and customer interactions.
Personalize communication at scale.
Integrate chatbots with sales and digital marketing systems.
Course Objectives
Define AI-powered conversational marketing.
Build chatbot strategies aligned with business goals.
Apply conversational design principles for user engagement.
Integrate chatbots with CRM and digital platforms.
Use analytics to measure chatbot effectiveness.
Balance automation with human touchpoints.
Explore future trends in conversational AI.
Training Methodology
This course uses expert-led lectures, live demos, case studies, group discussions, and chatbot design exercises. Participants will build prototype conversational flows and test scenarios.
Target Audience
Marketing and digital engagement professionals.
Customer experience managers.
Business development and sales leaders.
IT and innovation officers implementing chatbots.
Target Competencies
Conversational AI design.
Customer engagement automation.
Marketing technology integration.
Data-driven conversational insights.
Course Outline
Unit 1: Introduction to Conversational Marketing
What is conversational marketing?
The rise of AI-powered chatbots.
Benefits and limitations of chatbot adoption.
Case studies from leading brands.
Unit 2: Conversational Design Principles
Designing effective chatbot interactions.
Natural language processing (NLP) basics.
Structuring conversational flows.
Enhancing user experience through dialogue.
Unit 3: Chatbot Platforms and Integration
Popular chatbot frameworks and tools.
Integrating chatbots with CRM and marketing platforms.
Multi-channel deployment (web, social, messaging apps).
Overcoming integration challenges.
Unit 4: Automation, Personalization, and Analytics
Automating customer interactions and lead generation.
Personalizing conversations at scale.
Using data analytics for optimization.
Measuring success with KPIs.
Unit 5: Future of Conversational AI
Trends in AI and chatbot evolution.
Role of voice assistants and multimodal interactions.
Balancing human and AI-driven engagement.
Future opportunities in conversational commerce.
Ready to transform customer engagement with AI?
Join the AI-Powered Chatbots and Conversational Marketing Training Course with EuroQuest International Training and gain the expertise to drive smarter, automated, and personalized interactions.
The AI-Powered Chatbots and Conversational Marketing Training Courses in Paris provide professionals with a comprehensive and forward-looking understanding of how artificial intelligence is transforming customer engagement, digital communication, and marketing automation. Designed for marketing managers, digital strategists, customer-experience specialists, and innovation leaders, these programs explore the strategic and technical foundations of deploying AI-driven conversational tools across diverse business environments.
Participants gain in-depth knowledge of AI-powered chatbots, learning how natural language processing (NLP), machine learning, and automated dialogue systems enhance responsiveness, personalization, and customer satisfaction. The courses emphasize practical applications of conversational marketing—from lead generation and customer support to product recommendations and automated follow-up workflows. Through case studies and interactive demonstrations, attendees develop the skills needed to design conversational flows, optimize chatbot performance, and integrate these tools into omnichannel marketing strategies.
These conversational marketing and AI chatbot training programs in Paris also highlight how data analytics, customer insights, and real-time interaction monitoring contribute to more intelligent, adaptive engagement. Participants explore how AI-driven conversation platforms can be used to segment audiences, tailor messaging, and guide users through seamless digital experiences. The curriculum blends strategic marketing concepts with hands-on technical understanding, enabling professionals to evaluate chatbot platforms, implement automation frameworks, and measure the impact of conversational marketing on customer journeys and business outcomes.
Attending these training courses in Paris offers professionals the opportunity to learn within one of Europe’s leading hubs for digital innovation and creative marketing. The city’s vibrant and international environment enhances discussions on global trends, emerging technologies, and the future of AI-driven communication. By completing this specialization, participants will be equipped to design, implement, and optimize conversational marketing strategies—elevating customer engagement, improving operational efficiency, and driving measurable growth through intelligent, automated communication solutions.