The Behavioral Finance and Investment Psychology training course in Geneva is designed for professionals looking to understand the psychological factors that influence financial decisions and investment behavior.
From:
12-01-2026
From:
01-06-2026
Course Overview
Traditional finance assumes rational decision-making, yet real-world markets show that emotions, biases, and psychology often dominate. This Behavioral Finance and Investment Psychology Training Course provides insights into how human behavior impacts investment strategies, market trends, and risk perceptions.
The course covers cognitive biases, emotional influences, heuristics, and behavioral portfolio theory. Participants will analyze case studies of market anomalies, bubbles, and crashes through the lens of behavioral finance, and learn how to design strategies that account for investor psychology.
By the end of the program, attendees will be able to recognize psychological biases in themselves and others, improve investment decision-making, and apply behavioral insights to financial strategy.
Course Benefits
Understand the psychology behind financial decisions.
Identify and mitigate investor biases.
Apply behavioral theories to investment strategies.
Analyze market anomalies using behavioral insights.
Improve risk perception and portfolio management.
Course Objectives
Define behavioral finance principles and applications.
Identify cognitive and emotional biases in investment.
Apply behavioral models to portfolio design.
Analyze real-world market bubbles and crashes.
Develop strategies to counteract irrational behaviors.
Integrate behavioral insights into risk management.
Benchmark global practices in behavioral finance.
Training Methodology
The course combines lectures, case studies, group discussions, and behavioral simulations. Participants will explore real market events and test investment decision-making frameworks.
Target Audience
Investment managers and financial analysts.
Portfolio managers and wealth advisors.
Risk and compliance professionals.
Executives seeking to understand investor psychology.
Target Competencies
Behavioral finance and investment psychology.
Investor bias recognition and mitigation.
Behavioral portfolio theory.
Decision-making and risk perception.
Course Outline
Unit 1: Introduction to Behavioral Finance
Difference between traditional and behavioral finance.
Historical evolution of behavioral finance.
Importance in modern markets.
Case examples of irrational behaviors.
Unit 2: Cognitive Biases in Investment
Anchoring, overconfidence, and confirmation bias.
Loss aversion and prospect theory.
Representativeness and framing effects.
Real-world examples in financial markets.
Unit 3: Emotional Influences on Investment Decisions
Role of emotions in market behavior.
Herd mentality and momentum investing.
Fear, greed, and risk-taking.
Case studies of emotional decision-making.
Unit 4: Behavioral Portfolio Theory and Applications
Principles of behavioral portfolio theory.
Diversification from a behavioral perspective.
Risk tolerance and investor segmentation.
Designing behaviorally-informed portfolios.
Unit 5: Market Anomalies and Behavioral Explanations
Bubbles, crashes, and overreactions.
Behavioral explanations of market inefficiencies.
Investor sentiment and market cycles.
Lessons learned from financial crises.
Unit 6: Mitigating Biases in Investment Strategy
Tools for bias awareness and reduction.
Decision-making frameworks for investors.
Role of financial advisors in behavioral coaching.
Behavioral nudges and policy implications.
Unit 7: Future of Behavioral Finance
Integration with AI and big data.
Behavioral insights in robo-advisory platforms.
ESG investing and behavioral preferences.
Roadmap for applying behavioral finance in practice.
Ready to understand the psychology of financial markets?
Join the Behavioral Finance and Investment Psychology Training Course with EuroQuest International Training and gain the expertise to integrate behavioral insights into investment strategies.
The Behavioral Finance and Investment Psychology Training Courses in Geneva provide professionals with an in-depth understanding of how cognitive biases, emotional influences, and decision-making patterns shape financial behavior in markets and organizational environments. Designed for investment analysts, portfolio managers, financial advisors, risk managers, and strategic planners, these programs focus on applying behavioral insights to improve financial judgment, enhance advisory communication, and support more rational investment strategies.
Participants explore the foundational principles of behavioral finance, including heuristic-driven errors, loss aversion, overconfidence, herd behavior, and mental accounting. The courses highlight how psychological factors influence investor reactions, market dynamics, and risk assessment. Through case studies, real-world behavioral scenarios, and reflective analysis exercises, attendees learn to identify common cognitive traps and apply corrective decision frameworks that support clearer, evidence-based financial reasoning.
These investment psychology training programs in Geneva also examine how behavioral patterns impact asset pricing, portfolio construction, and market cycles. Participants study the interaction between emotional responses and market volatility, recognizing how investor sentiment can create inefficiencies and mispricing. The curriculum emphasizes analytical techniques, structured decision-making processes, and communication strategies that help professionals guide client decisions and manage behavioral risks effectively.
In addition, the programs address strategies for building disciplined investment approaches, including rule-based portfolio management, scenario analysis, and behavioral coaching techniques. Participants learn how to design frameworks that encourage long-term thinking, resilience, and performance consistency even in fast-changing market conditions.
Attending these training courses in Geneva provides professionals with a globally oriented learning environment enriched by the city’s strong financial sector, research institutions, and international networks. By completing this specialization, participants gain the insight and practical tools necessary to understand behavioral influences, enhance investment decision-making, and support more stable, strategic financial outcomes in an increasingly complex market landscape.