The Brand Management and Positioning Strategies in Barcelona is a professional training course designed to strengthen brand identity, strategy, and market impact.
From:
10-08-2026
Course Overview
Strong brands are vital for differentiation, trust, and growth in competitive markets. Effective brand management and positioning ensure that organizations align identity, communication, and customer experiences with long-term business goals.
This course covers brand equity, positioning models, competitive analysis, storytelling, digital branding, and global brand strategies. Participants will gain hands-on tools to design brand strategies that drive recognition, loyalty, and sustainable growth.
At EuroQuest International Training, the program blends strategic frameworks, real-world case studies, and practical workshops to prepare participants to lead impactful brand initiatives.
Key Benefits of Attending
Develop effective brand positioning strategies
Strengthen brand equity and customer loyalty
Align brand identity with business objectives
Apply digital and global branding practices
Enhance competitive advantage through differentiation
Why Attend
This course empowers marketing professionals and business leaders to design brand strategies that resonate with audiences, sustain growth, and achieve long-term market success.
Course Methodology
Expert-led lectures on brand management frameworks
Case studies of global and regional brand strategies
Workshops on positioning and storytelling
Group projects on strategic brand initiatives
Simulations of competitive brand scenarios
Course Objectives
By the end of this ten-day training course, participants will be able to:
Understand core principles of brand management and positioning
Develop brand equity through consistent value delivery
Apply competitive analysis in brand positioning
Design brand identity aligned with market expectations
Integrate storytelling and emotional branding techniques
Leverage digital tools for brand engagement
Build global and local brand positioning strategies
Monitor and measure brand performance with KPIs
Respond to evolving customer insights and trends
Manage cross-functional alignment in branding initiatives
Apply sustainable and ethical branding practices
Create long-term brand growth and positioning strategies
Target Audience
Marketing and brand managers
Business development leaders
Corporate communications professionals
Product and strategy managers
Consultants in brand management and positioning
Target Competencies
Brand management and equity building
Competitive analysis and positioning
Strategic brand storytelling
Digital and global branding strategies
KPI monitoring and brand performance
Ethical and sustainable branding
Market differentiation strategies
Course Outline
Unit 1: Introduction to Brand Management
Importance of strong brands in competitive markets
Principles of brand equity and positioning
Case studies of brand leadership
Workshop on brand fundamentals
Unit 2: Positioning Frameworks and Models
STP (Segmentation, Targeting, Positioning) strategies
Identifying competitive positioning opportunities
Positioning maps and analysis tools
Group exercise on positioning strategy
Unit 3: Brand Equity and Value Creation
Drivers of brand equity and recognition
Building customer trust and loyalty
Measuring brand equity
Case studies of equity growth
Unit 4: Brand Identity and Communication
Elements of brand identity (name, logo, values)
Aligning identity with customer expectations
Communication consistency across channels
Workshop on identity development
Unit 5: Storytelling and Emotional Branding
Crafting brand stories that resonate
Emotional connections in positioning
Role of culture in brand storytelling
Practical storytelling activity
Unit 6: Digital Branding and Engagement
Online brand positioning strategies
Social media and influencer branding
Data-driven digital branding tools
Simulation on digital engagement
Unit 7: Competitive Positioning Strategies
Competitor analysis frameworks
Differentiation and market leadership tactics
Positioning for niche markets
Workshop on competitive strategy
Unit 8: Global and Local Brand Management
Global branding vs. local adaptation
Challenges in international positioning
Case studies of multinational brands
Group discussion on global strategies
Unit 9: Brand Performance Measurement
KPIs for brand success (awareness, loyalty, NPS)
Dashboards for monitoring brand performance
Benchmarking against industry leaders
Workshop on performance evaluation
Unit 10: Brand Crisis and Reputation Management
Identifying risks in brand positioning
Crisis communication strategies
Rebuilding brand trust post-crisis
Case examples of brand recovery
Unit 11: Sustainable and Ethical Branding
Building credibility with sustainability
Ethical considerations in brand positioning
ESG integration in branding strategies
Workshop on ethical positioning
Unit 12: Capstone Brand Strategy Project
Group-based project on brand positioning
Designing strategic brand growth roadmaps
Presenting long-term brand positioning plans
Final action plan for adoption
Closing Call to Action
Join this ten-day training course to master brand management and positioning strategies, enabling you to design strong, competitive, and future-ready brand strategies.
The Brand Management and Positioning Strategies Training Courses in Barcelona provide professionals with the strategic insight and practical tools required to build strong, differentiated, and enduring brands in competitive markets. Designed for marketing managers, brand strategists, communication leaders, product managers, and business development professionals, these programs focus on guiding organizations through the process of defining brand identity, shaping perception, and establishing a compelling market position.
Participants explore the core principles of brand management, including brand architecture, value proposition development, messaging frameworks, visual identity coordination, and customer perception analysis. The courses highlight how brands create emotional and functional connections with audiences and how positioning influences consumer decision-making. Through case studies, brand evaluation exercises, and positioning strategy workshops, participants learn to assess market dynamics, analyze competitor branding approaches, and craft distinct brand narratives that resonate with target segments.
These brand positioning training programs in Barcelona also emphasize the importance of consistency and adaptability across digital and traditional channels. Participants develop skills in integrated communication planning, brand performance monitoring, content strategy alignment, and stakeholder engagement to maintain brand coherence. The curriculum additionally includes methods for measuring brand equity, evaluating campaign impact, and adjusting positioning strategies to respond to evolving market demands.
Attending these training courses in Barcelona provides a stimulating learning environment enriched by the city’s vibrant creative culture and diverse business landscape. Expert instructors lead interactive discussions, collaborative workshops, and real-world brand strategy simulations, enabling participants to translate strategic insights into concrete implementation plans.
By the end of the program, participants will be equipped to define clear brand positioning, enhance brand recognition, and strengthen market relevance. They will be prepared to lead brand development initiatives that support long-term business success and create meaningful, value-driven relationships with customers in competitive and evolving markets.