The Brand Management and Positioning Strategies training course in Geneva is designed to help professionals develop effective strategies to build and position a strong brand in competitive markets.
From:
13-07-2026
From:
14-12-2026
Course Overview
Strong brands are vital for differentiation, trust, and growth in competitive markets. Effective brand management and positioning ensure that organizations align identity, communication, and customer experiences with long-term business goals.
This course covers brand equity, positioning models, competitive analysis, storytelling, digital branding, and global brand strategies. Participants will gain hands-on tools to design brand strategies that drive recognition, loyalty, and sustainable growth.
At EuroQuest International Training, the program blends strategic frameworks, real-world case studies, and practical workshops to prepare participants to lead impactful brand initiatives.
Key Benefits of Attending
Develop effective brand positioning strategies
Strengthen brand equity and customer loyalty
Align brand identity with business objectives
Apply digital and global branding practices
Enhance competitive advantage through differentiation
Why Attend
This course empowers marketing professionals and business leaders to design brand strategies that resonate with audiences, sustain growth, and achieve long-term market success.
Course Methodology
Expert-led lectures on brand management frameworks
Case studies of global and regional brand strategies
Workshops on positioning and storytelling
Group projects on strategic brand initiatives
Simulations of competitive brand scenarios
Course Objectives
By the end of this ten-day training course, participants will be able to:
Understand core principles of brand management and positioning
Develop brand equity through consistent value delivery
Apply competitive analysis in brand positioning
Design brand identity aligned with market expectations
Integrate storytelling and emotional branding techniques
Leverage digital tools for brand engagement
Build global and local brand positioning strategies
Monitor and measure brand performance with KPIs
Respond to evolving customer insights and trends
Manage cross-functional alignment in branding initiatives
Apply sustainable and ethical branding practices
Create long-term brand growth and positioning strategies
Target Audience
Marketing and brand managers
Business development leaders
Corporate communications professionals
Product and strategy managers
Consultants in brand management and positioning
Target Competencies
Brand management and equity building
Competitive analysis and positioning
Strategic brand storytelling
Digital and global branding strategies
KPI monitoring and brand performance
Ethical and sustainable branding
Market differentiation strategies
Course Outline
Unit 1: Introduction to Brand Management
Importance of strong brands in competitive markets
Principles of brand equity and positioning
Case studies of brand leadership
Workshop on brand fundamentals
Unit 2: Positioning Frameworks and Models
STP (Segmentation, Targeting, Positioning) strategies
Identifying competitive positioning opportunities
Positioning maps and analysis tools
Group exercise on positioning strategy
Unit 3: Brand Equity and Value Creation
Drivers of brand equity and recognition
Building customer trust and loyalty
Measuring brand equity
Case studies of equity growth
Unit 4: Brand Identity and Communication
Elements of brand identity (name, logo, values)
Aligning identity with customer expectations
Communication consistency across channels
Workshop on identity development
Unit 5: Storytelling and Emotional Branding
Crafting brand stories that resonate
Emotional connections in positioning
Role of culture in brand storytelling
Practical storytelling activity
Unit 6: Digital Branding and Engagement
Online brand positioning strategies
Social media and influencer branding
Data-driven digital branding tools
Simulation on digital engagement
Unit 7: Competitive Positioning Strategies
Competitor analysis frameworks
Differentiation and market leadership tactics
Positioning for niche markets
Workshop on competitive strategy
Unit 8: Global and Local Brand Management
Global branding vs. local adaptation
Challenges in international positioning
Case studies of multinational brands
Group discussion on global strategies
Unit 9: Brand Performance Measurement
KPIs for brand success (awareness, loyalty, NPS)
Dashboards for monitoring brand performance
Benchmarking against industry leaders
Workshop on performance evaluation
Unit 10: Brand Crisis and Reputation Management
Identifying risks in brand positioning
Crisis communication strategies
Rebuilding brand trust post-crisis
Case examples of brand recovery
Unit 11: Sustainable and Ethical Branding
Building credibility with sustainability
Ethical considerations in brand positioning
ESG integration in branding strategies
Workshop on ethical positioning
Unit 12: Capstone Brand Strategy Project
Group-based project on brand positioning
Designing strategic brand growth roadmaps
Presenting long-term brand positioning plans
Final action plan for adoption
Closing Call to Action
Join this ten-day training course to master brand management and positioning strategies, enabling you to design strong, competitive, and future-ready brand strategies.
The Brand Management and Positioning Strategies Training Courses in Geneva provide professionals with an in-depth understanding of how strong, differentiated brands are built, managed, and sustained in competitive global markets. Designed for marketing managers, communication specialists, business leaders, and brand strategists, these programs offer a comprehensive exploration of brand development, strategic positioning, and long-term brand equity creation. Participants gain both theoretical insight and practical tools to manage brand performance across diverse industries and audience segments.
The courses cover the core pillars of brand management, including brand identity, value propositions, customer perception analysis, and competitive differentiation. Participants learn how to design compelling brand architectures, create consistent messaging frameworks, and apply research-driven insights to refine brand strategies. With a strong emphasis on positioning, the programs guide participants in analyzing market landscapes, identifying strategic opportunities, and crafting brand narratives that resonate with target audiences. Real-world case studies and interactive exercises help them apply these principles to contemporary branding challenges.
These branding and positioning training programs in Geneva integrate analytical approaches with creative strategy development. Participants explore topics such as digital brand management, multi-channel communication, brand performance measurement, and reputation management. The curriculum highlights emerging trends, including purpose-driven branding, customer experience design, and the role of storytelling in enhancing emotional connection. Through hands-on workshops, attendees develop strategic thinking and execution skills that enable them to drive brand growth and strengthen competitive advantage.
Attending these training courses in Geneva offers unique exposure to an international learning environment enriched by diverse professional perspectives. Geneva’s global business setting reinforces strategic insight and fosters meaningful peer collaboration. By the end of the program, participants are equipped to develop and implement effective brand management and positioning strategies—enhancing brand equity, strengthening market presence, and ensuring long-term organizational success in an increasingly dynamic global marketplace.