The Competitive Intelligence and Market Positioning in Amman is a specialized training course designed to help professionals gain insights to outpace competitors and position brands effectively.
From:
16-03-2026
From:
04-05-2026
Course Overview
In highly competitive markets, organizations must anticipate moves, spot opportunities, and differentiate effectively. This Competitive Intelligence and Market Positioning Training Course provides participants with tools to gather, analyze, and apply market intelligence to develop positioning strategies that build competitive advantage.
The course covers intelligence frameworks, competitor profiling, positioning strategies, and the use of data analytics for decision-making. Participants will also explore ethical intelligence gathering and global case studies of successful positioning.
Through practical exercises and simulations, professionals will learn to convert intelligence into actionable strategies that support growth and market leadership.
Course Benefits
Master frameworks for gathering competitive intelligence.
Analyze markets, customers, and competitor strategies.
Build effective and differentiated market positioning.
Use data analytics for informed decision-making.
Strengthen strategic thinking and market foresight.
Course Objectives
Define competitive intelligence and its role in strategy.
Apply tools for competitor and market analysis.
Identify gaps and opportunities in the marketplace.
Design positioning strategies that build advantage.
Evaluate ethical considerations in intelligence gathering.
Use digital platforms and analytics in CI practices.
Analyze global case studies of market positioning success.
Training Methodology
This course combines expert-led lectures, case studies, workshops, and simulation exercises. Participants will practice competitor analysis and positioning strategy development.
Target Audience
Marketing and strategy professionals.
Business development managers.
Market research analysts.
Executives responsible for competitive strategy.
Target Competencies
Competitive intelligence gathering.
Market analysis and positioning.
Data-driven strategic decision-making.
Strategic foresight and innovation.
Course Outline
Unit 1: Introduction to Competitive Intelligence
Defining competitive intelligence.
Role of CI in strategic decision-making.
Types of intelligence: tactical vs. strategic.
Case studies of CI impact.
Unit 2: Market and Competitor Analysis
Tools for market scanning and competitor profiling.
Customer behavior and market trends.
SWOT and Porter’s Five Forces applications.
Practical competitor analysis exercise.
Unit 3: Designing Market Positioning Strategies
Principles of effective positioning.
Differentiation and value propositions.
Positioning maps and perceptual models.
Global examples of successful positioning.
Unit 4: Intelligence Tools and Digital Platforms
Data analytics for competitive insights.
Using AI and digital dashboards.
Social listening and online intelligence gathering.
Overcoming data challenges.
Unit 5: Strategy, Ethics, and Best Practices
Ethical considerations in CI.
Embedding CI in corporate culture.
Benchmarking positioning strategies.
Future trends in competitive intelligence.
Ready to outsmart the competition?
Join the Competitive Intelligence and Market Positioning Training Course with EuroQuest International Training and gain the expertise to analyze markets, anticipate competitors, and position for success.
The Competitive Intelligence and Market Positioning Training Courses in Amman provide marketing professionals, business strategists, analysts, and organizational leaders with the frameworks and practical tools needed to assess competitive environments, identify market opportunities, and position their organizations effectively. Designed for participants from government, private, and international sectors, these programs focus on building data-driven market strategies that strengthen competitive advantage and support sustainable business growth.
Participants explore the core principles of competitive intelligence, including competitor profiling, market trend analysis, customer needs assessment, and strategic benchmarking. The courses emphasize how to gather, interpret, and utilize market insights to anticipate competitive moves, refine product and service offerings, and develop value propositions that resonate with targeted audiences. Through applied case studies, analytical exercises, and scenario-based planning workshops, attendees gain hands-on experience translating market data into strategic decision-making.
These market positioning and intelligence programs in Amman blend strategic analysis with practical execution. Key topics include market segmentation, differentiation strategies, brand positioning frameworks, pricing strategy alignment, and communication tactics that clearly articulate competitive value. Participants also learn to use digital research platforms, competitive monitoring tools, and performance measurement dashboards to support ongoing competitive evaluation.
The curriculum emphasizes a balance between analytical rigor and strategic creativity—helping participants not only understand where their organization stands in the market, but also how to strengthen its positioning over time. Discussions also address how global trends, technological innovation, and shifting consumer expectations influence competition and market dynamics.
Attending these training courses in Amman offers participants opportunities to collaborate with industry experts and peers from diverse backgrounds, enabling meaningful knowledge exchange and exposure to international best practices. By completing this specialization, participants emerge equipped to conduct structured competitive intelligence activities, craft compelling market positioning strategies, and lead data-informed strategic initiatives that enhance organizational performance and competitive strength.