The Competitive Intelligence and Market Positioning in Amsterdam is a specialized training course that equips executives with skills to analyze markets, monitor competitors, and strengthen strategic positioning.
From:
09-02-2026
From:
13-07-2026
Course Overview
In highly competitive markets, organizations must anticipate moves, spot opportunities, and differentiate effectively. This Competitive Intelligence and Market Positioning Training Course provides participants with tools to gather, analyze, and apply market intelligence to develop positioning strategies that build competitive advantage.
The course covers intelligence frameworks, competitor profiling, positioning strategies, and the use of data analytics for decision-making. Participants will also explore ethical intelligence gathering and global case studies of successful positioning.
Through practical exercises and simulations, professionals will learn to convert intelligence into actionable strategies that support growth and market leadership.
Course Benefits
Master frameworks for gathering competitive intelligence.
Analyze markets, customers, and competitor strategies.
Build effective and differentiated market positioning.
Use data analytics for informed decision-making.
Strengthen strategic thinking and market foresight.
Course Objectives
Define competitive intelligence and its role in strategy.
Apply tools for competitor and market analysis.
Identify gaps and opportunities in the marketplace.
Design positioning strategies that build advantage.
Evaluate ethical considerations in intelligence gathering.
Use digital platforms and analytics in CI practices.
Analyze global case studies of market positioning success.
Training Methodology
This course combines expert-led lectures, case studies, workshops, and simulation exercises. Participants will practice competitor analysis and positioning strategy development.
Target Audience
Marketing and strategy professionals.
Business development managers.
Market research analysts.
Executives responsible for competitive strategy.
Target Competencies
Competitive intelligence gathering.
Market analysis and positioning.
Data-driven strategic decision-making.
Strategic foresight and innovation.
Course Outline
Unit 1: Introduction to Competitive Intelligence
Defining competitive intelligence.
Role of CI in strategic decision-making.
Types of intelligence: tactical vs. strategic.
Case studies of CI impact.
Unit 2: Market and Competitor Analysis
Tools for market scanning and competitor profiling.
Customer behavior and market trends.
SWOT and Porter’s Five Forces applications.
Practical competitor analysis exercise.
Unit 3: Designing Market Positioning Strategies
Principles of effective positioning.
Differentiation and value propositions.
Positioning maps and perceptual models.
Global examples of successful positioning.
Unit 4: Intelligence Tools and Digital Platforms
Data analytics for competitive insights.
Using AI and digital dashboards.
Social listening and online intelligence gathering.
Overcoming data challenges.
Unit 5: Strategy, Ethics, and Best Practices
Ethical considerations in CI.
Embedding CI in corporate culture.
Benchmarking positioning strategies.
Future trends in competitive intelligence.
Ready to outsmart the competition?
Join the Competitive Intelligence and Market Positioning Training Course with EuroQuest International Training and gain the expertise to analyze markets, anticipate competitors, and position for success.
The Competitive Intelligence and Market Positioning Training Courses in Amsterdam equip professionals with the analytical and strategic capabilities required to gather market insights, anticipate competitor moves, and strengthen organizational positioning in dynamic global markets. Designed for marketing managers, business strategists, and corporate planners, these programs focus on transforming data into actionable intelligence that drives informed decision-making and sustainable competitive advantage.
Participants gain a comprehensive understanding of competitive intelligence and strategic market positioning, exploring how to identify emerging trends, benchmark performance, and map competitor strategies. The courses cover essential topics such as market research methodologies, competitor profiling, SWOT and PESTLE analysis, and brand differentiation. Through case studies and practical simulations, participants learn how to interpret market data, recognize opportunities and threats, and design positioning strategies that enhance visibility and profitability.
These competitive strategy and market analysis training programs in Amsterdam blend theoretical insights with real-world applications. The curriculum emphasizes the integration of data analytics, digital monitoring tools, and predictive modeling to improve strategic foresight. Participants also explore the relationship between brand identity, customer perception, and value proposition design—ensuring that positioning strategies align with evolving market needs and organizational goals.
Attending these training courses in Amsterdam offers professionals access to global expertise and exposure to one of Europe’s most vibrant business and innovation centers. The city’s dynamic economy and international trade networks provide an ideal environment for exploring modern approaches to competitive intelligence and strategic differentiation. By completing this specialization, participants will be equipped to lead data-informed market strategies—enhancing competitiveness, driving innovation, and securing long-term success in an increasingly complex and globalized business landscape.