The Competitive Intelligence and Market Positioning course in Budapest is designed to help professionals understand market dynamics, gain critical insights, and position their businesses effectively in a competitive landscape.
From:
21-09-2026
Course Overview
In highly competitive markets, organizations must anticipate moves, spot opportunities, and differentiate effectively. This Competitive Intelligence and Market Positioning Training Course provides participants with tools to gather, analyze, and apply market intelligence to develop positioning strategies that build competitive advantage.
The course covers intelligence frameworks, competitor profiling, positioning strategies, and the use of data analytics for decision-making. Participants will also explore ethical intelligence gathering and global case studies of successful positioning.
Through practical exercises and simulations, professionals will learn to convert intelligence into actionable strategies that support growth and market leadership.
Course Benefits
Master frameworks for gathering competitive intelligence.
Analyze markets, customers, and competitor strategies.
Build effective and differentiated market positioning.
Use data analytics for informed decision-making.
Strengthen strategic thinking and market foresight.
Course Objectives
Define competitive intelligence and its role in strategy.
Apply tools for competitor and market analysis.
Identify gaps and opportunities in the marketplace.
Design positioning strategies that build advantage.
Evaluate ethical considerations in intelligence gathering.
Use digital platforms and analytics in CI practices.
Analyze global case studies of market positioning success.
Training Methodology
This course combines expert-led lectures, case studies, workshops, and simulation exercises. Participants will practice competitor analysis and positioning strategy development.
Target Audience
Marketing and strategy professionals.
Business development managers.
Market research analysts.
Executives responsible for competitive strategy.
Target Competencies
Competitive intelligence gathering.
Market analysis and positioning.
Data-driven strategic decision-making.
Strategic foresight and innovation.
Course Outline
Unit 1: Introduction to Competitive Intelligence
Defining competitive intelligence.
Role of CI in strategic decision-making.
Types of intelligence: tactical vs. strategic.
Case studies of CI impact.
Unit 2: Market and Competitor Analysis
Tools for market scanning and competitor profiling.
Customer behavior and market trends.
SWOT and Porter’s Five Forces applications.
Practical competitor analysis exercise.
Unit 3: Designing Market Positioning Strategies
Principles of effective positioning.
Differentiation and value propositions.
Positioning maps and perceptual models.
Global examples of successful positioning.
Unit 4: Intelligence Tools and Digital Platforms
Data analytics for competitive insights.
Using AI and digital dashboards.
Social listening and online intelligence gathering.
Overcoming data challenges.
Unit 5: Strategy, Ethics, and Best Practices
Ethical considerations in CI.
Embedding CI in corporate culture.
Benchmarking positioning strategies.
Future trends in competitive intelligence.
Ready to outsmart the competition?
Join the Competitive Intelligence and Market Positioning Training Course with EuroQuest International Training and gain the expertise to analyze markets, anticipate competitors, and position for success.
The Competitive Intelligence and Market Positioning Training Courses in Budapest equip professionals with essential strategies and tools to effectively analyze market dynamics, track competitor behavior, and enhance their organization’s competitive edge. Designed for business leaders, marketing professionals, product managers, and analysts, these programs focus on the importance of competitive intelligence and market positioning in crafting strategic decisions that drive business growth and sustainability in today’s fast-paced market environments.
Participants gain practical insights into data collection techniques, competitor analysis, and market trend forecasting, enabling them to create informed strategies for product development, marketing, and sales. The courses emphasize how to leverage competitive intelligence to identify market opportunities, predict competitor actions, and refine organizational positioning in alignment with consumer needs and industry shifts. Through case studies, interactive discussions, and practical exercises, participants will learn to design robust competitive intelligence systems and integrate findings into day-to-day business strategies.
These competitive intelligence and market positioning programs in Budapest combine theoretical concepts with actionable techniques for real-world application. Topics covered include market segmentation, SWOT analysis, pricing strategies, and the role of digital tools and analytics in monitoring competition. Participants will also explore the use of advanced technologies such as AI and big data to enhance decision-making processes and adapt strategies in real time.
Attending these training courses in Budapest offers a unique opportunity to engage with global experts and a diverse group of professionals from different industries. Budapest’s vibrant business environment serves as an ideal backdrop for exploring new methods of market research and intelligence gathering. By the end of the program, participants will be well-equipped to lead their organizations in gaining a competitive advantage through data-driven decisions, improved market positioning, and enhanced strategic foresight.