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Course Overview

In highly competitive markets, organizations must anticipate moves, spot opportunities, and differentiate effectively. This Competitive Intelligence and Market Positioning Training Course provides participants with tools to gather, analyze, and apply market intelligence to develop positioning strategies that build competitive advantage.

The course covers intelligence frameworks, competitor profiling, positioning strategies, and the use of data analytics for decision-making. Participants will also explore ethical intelligence gathering and global case studies of successful positioning.

Through practical exercises and simulations, professionals will learn to convert intelligence into actionable strategies that support growth and market leadership.

Course Benefits

• Master frameworks for gathering competitive intelligence.

• Analyze markets, customers, and competitor strategies.

• Build effective and differentiated market positioning.

• Use data analytics for informed decision-making.

• Strengthen strategic thinking and market foresight.

Course Objectives

• Define competitive intelligence and its role in strategy.

• Apply tools for competitor and market analysis.

• Identify gaps and opportunities in the marketplace.

• Design positioning strategies that build advantage.

• Evaluate ethical considerations in intelligence gathering.

• Use digital platforms and analytics in CI practices.

• Analyze global case studies of market positioning success.

Training Methodology

This course combines expert-led lectures, case studies, workshops, and simulation exercises. Participants will practice competitor analysis and positioning strategy development.

Target Audience

• Marketing and strategy professionals.

• Business development managers.

• Market research analysts.

• Executives responsible for competitive strategy.

Target Competencies

• Competitive intelligence gathering.

• Market analysis and positioning.

• Data-driven strategic decision-making.

• Strategic foresight and innovation.

Course Outline

Unit 1: Introduction to Competitive Intelligence

• Defining competitive intelligence.

• Role of CI in strategic decision-making.

• Types of intelligence: tactical vs. strategic.

• Case studies of CI impact.

Unit 2: Market and Competitor Analysis

• Tools for market scanning and competitor profiling.

• Customer behavior and market trends.

• SWOT and Porter’s Five Forces applications.

• Practical competitor analysis exercise.

Unit 3: Designing Market Positioning Strategies

• Principles of effective positioning.

• Differentiation and value propositions.

• Positioning maps and perceptual models.

• Global examples of successful positioning.

Unit 4: Intelligence Tools and Digital Platforms

• Data analytics for competitive insights.

• Using AI and digital dashboards.

• Social listening and online intelligence gathering.

• Overcoming data challenges.

Unit 5: Strategy, Ethics, and Best Practices

• Ethical considerations in CI.

• Embedding CI in corporate culture.

• Benchmarking positioning strategies.

• Future trends in competitive intelligence.

Ready to outsmart the competition?
Join the Competitive Intelligence and Market Positioning Training Course with EuroQuest International Training and gain the expertise to analyze markets, anticipate competitors, and position for success.