The Competitive Intelligence and Market Positioning program in Manama, Bahrain is a practical training course designed to equip professionals with the skills to gather market insights, assess competition, and improve strategic positioning.
From:
03-08-2026
Course Overview
In highly competitive markets, organizations must anticipate moves, spot opportunities, and differentiate effectively. This Competitive Intelligence and Market Positioning Training Course provides participants with tools to gather, analyze, and apply market intelligence to develop positioning strategies that build competitive advantage.
The course covers intelligence frameworks, competitor profiling, positioning strategies, and the use of data analytics for decision-making. Participants will also explore ethical intelligence gathering and global case studies of successful positioning.
Through practical exercises and simulations, professionals will learn to convert intelligence into actionable strategies that support growth and market leadership.
Course Benefits
Master frameworks for gathering competitive intelligence.
Analyze markets, customers, and competitor strategies.
Build effective and differentiated market positioning.
Use data analytics for informed decision-making.
Strengthen strategic thinking and market foresight.
Course Objectives
Define competitive intelligence and its role in strategy.
Apply tools for competitor and market analysis.
Identify gaps and opportunities in the marketplace.
Design positioning strategies that build advantage.
Evaluate ethical considerations in intelligence gathering.
Use digital platforms and analytics in CI practices.
Analyze global case studies of market positioning success.
Training Methodology
This course combines expert-led lectures, case studies, workshops, and simulation exercises. Participants will practice competitor analysis and positioning strategy development.
Target Audience
Marketing and strategy professionals.
Business development managers.
Market research analysts.
Executives responsible for competitive strategy.
Target Competencies
Competitive intelligence gathering.
Market analysis and positioning.
Data-driven strategic decision-making.
Strategic foresight and innovation.
Course Outline
Unit 1: Introduction to Competitive Intelligence
Defining competitive intelligence.
Role of CI in strategic decision-making.
Types of intelligence: tactical vs. strategic.
Case studies of CI impact.
Unit 2: Market and Competitor Analysis
Tools for market scanning and competitor profiling.
Customer behavior and market trends.
SWOT and Porter’s Five Forces applications.
Practical competitor analysis exercise.
Unit 3: Designing Market Positioning Strategies
Principles of effective positioning.
Differentiation and value propositions.
Positioning maps and perceptual models.
Global examples of successful positioning.
Unit 4: Intelligence Tools and Digital Platforms
Data analytics for competitive insights.
Using AI and digital dashboards.
Social listening and online intelligence gathering.
Overcoming data challenges.
Unit 5: Strategy, Ethics, and Best Practices
Ethical considerations in CI.
Embedding CI in corporate culture.
Benchmarking positioning strategies.
Future trends in competitive intelligence.
Ready to outsmart the competition?
Join the Competitive Intelligence and Market Positioning Training Course with EuroQuest International Training and gain the expertise to analyze markets, anticipate competitors, and position for success.
The Competitive Intelligence and Market Positioning Training Courses in Manama provide professionals with a strategic framework to gather, analyze, and apply market intelligence to strengthen organizational competitiveness and decision-making. These programs are designed for business strategists, marketing managers, market analysts, and executives who aim to understand market dynamics, anticipate competitor actions, and position their organizations for sustainable success.
Participants explore the core principles of competitive intelligence, including market research, competitor analysis, trend identification, and strategic benchmarking. The courses emphasize how actionable insights enable businesses to make informed decisions, identify growth opportunities, and mitigate potential threats. Through case studies, interactive exercises, and real-world scenarios, attendees learn to collect relevant data, interpret market signals, and develop strategies that improve market positioning and customer engagement.
These market intelligence and positioning training programs in Manama integrate analytical frameworks with practical business applications, equipping participants to align competitive insights with organizational strategy. Key topics include SWOT and PEST analysis, market segmentation, competitor profiling, pricing strategies, brand differentiation, and performance monitoring. Participants also gain skills in leveraging digital intelligence tools, conducting scenario planning, and communicating findings effectively to influence strategic initiatives.
Attending these training courses in Manama offers professionals the opportunity to learn from experienced facilitators and network with peers across diverse industries. The city’s growing role as a regional commercial hub provides an ideal environment for examining contemporary market trends, competitive strategies, and innovative approaches to business intelligence. By completing this specialization, participants will be equipped to generate actionable competitive insights, optimize market positioning, and drive strategic growth—enhancing organizational agility, resilience, and long-term competitiveness in today’s dynamic business landscape.