The Competitive Intelligence and Market Positioning in Vienna is a training course designed to help professionals gain insights into markets and outperform competitors.
From:
07-09-2026
Course Overview
In highly competitive markets, organizations must anticipate moves, spot opportunities, and differentiate effectively. This Competitive Intelligence and Market Positioning Training Course provides participants with tools to gather, analyze, and apply market intelligence to develop positioning strategies that build competitive advantage.
The course covers intelligence frameworks, competitor profiling, positioning strategies, and the use of data analytics for decision-making. Participants will also explore ethical intelligence gathering and global case studies of successful positioning.
Through practical exercises and simulations, professionals will learn to convert intelligence into actionable strategies that support growth and market leadership.
Course Benefits
Master frameworks for gathering competitive intelligence.
Analyze markets, customers, and competitor strategies.
Build effective and differentiated market positioning.
Use data analytics for informed decision-making.
Strengthen strategic thinking and market foresight.
Course Objectives
Define competitive intelligence and its role in strategy.
Apply tools for competitor and market analysis.
Identify gaps and opportunities in the marketplace.
Design positioning strategies that build advantage.
Evaluate ethical considerations in intelligence gathering.
Use digital platforms and analytics in CI practices.
Analyze global case studies of market positioning success.
Training Methodology
This course combines expert-led lectures, case studies, workshops, and simulation exercises. Participants will practice competitor analysis and positioning strategy development.
Target Audience
Marketing and strategy professionals.
Business development managers.
Market research analysts.
Executives responsible for competitive strategy.
Target Competencies
Competitive intelligence gathering.
Market analysis and positioning.
Data-driven strategic decision-making.
Strategic foresight and innovation.
Course Outline
Unit 1: Introduction to Competitive Intelligence
Defining competitive intelligence.
Role of CI in strategic decision-making.
Types of intelligence: tactical vs. strategic.
Case studies of CI impact.
Unit 2: Market and Competitor Analysis
Tools for market scanning and competitor profiling.
Customer behavior and market trends.
SWOT and Porter’s Five Forces applications.
Practical competitor analysis exercise.
Unit 3: Designing Market Positioning Strategies
Principles of effective positioning.
Differentiation and value propositions.
Positioning maps and perceptual models.
Global examples of successful positioning.
Unit 4: Intelligence Tools and Digital Platforms
Data analytics for competitive insights.
Using AI and digital dashboards.
Social listening and online intelligence gathering.
Overcoming data challenges.
Unit 5: Strategy, Ethics, and Best Practices
Ethical considerations in CI.
Embedding CI in corporate culture.
Benchmarking positioning strategies.
Future trends in competitive intelligence.
Ready to outsmart the competition?
Join the Competitive Intelligence and Market Positioning Training Course with EuroQuest International Training and gain the expertise to analyze markets, anticipate competitors, and position for success.
The Competitive Intelligence and Market Positioning Training Courses in Vienna provide professionals with the advanced analytical skills and strategic insights needed to navigate highly competitive markets. Designed for marketing managers, business strategists, product developers, and corporate decision-makers, these programs focus on equipping participants with the tools required to gather, interpret, and apply market intelligence that drives stronger strategic positioning and sustained competitive advantage.
Participants gain a comprehensive understanding of competitive intelligence methodologies, including data collection, competitor profiling, trend analysis, and customer insight generation. The courses emphasize how structured intelligence processes can identify emerging threats, uncover new opportunities, and support informed strategic planning. Through practical case studies and scenario-based exercises, attendees learn to evaluate market landscapes, map competitive forces, and develop actionable insights that guide product, pricing, and communication strategies.
These market positioning training programs in Vienna also highlight the strategic importance of differentiating a brand in crowded markets. Participants explore frameworks for assessing value propositions, identifying unique selling points, and aligning positioning strategies with customer expectations and organizational goals. The curriculum covers key concepts such as segmentation analysis, brand perception, strategic messaging, and multi-channel visibility—ensuring participants can craft compelling positioning strategies that resonate with target audiences.
Attending these training courses in Vienna offers professionals an opportunity to engage with international experts and peers, fostering a productive exchange of ideas within a dynamic business environment. Vienna’s strategic location and vibrant economic landscape provide an ideal setting for exploring best practices in competitive analysis and strategic planning. By completing this specialization, participants will be equipped to harness competitive intelligence effectively, refine their market positioning, and strengthen organizational performance in an increasingly competitive global marketplace.