The Corporate Event Planning and PR Campaigns course in Jakarta provides professionals with the skills to organize memorable events and create effective public relations campaigns.
From:
16-11-2026
Course Overview
Corporate events remain one of the most effective tools for building relationships, showcasing brand values, and influencing stakeholder perceptions. When combined with PR campaigns, events amplify communication impact, increase visibility, and strengthen corporate reputation.
This Corporate Event Planning and PR Campaigns Training Course provides participants with a comprehensive approach to designing, managing, and promoting corporate events while integrating them into broader communication strategies. Attendees will learn how to align events with organizational objectives, manage logistics, engage stakeholders, and leverage media to maximize impact.
Through case studies, simulations, and event-planning workshops, participants will gain practical experience in orchestrating high-profile corporate events and ensuring they deliver measurable outcomes.
Course Benefits
Master the essentials of corporate event planning.
Integrate PR campaigns with event strategies.
Strengthen brand visibility and stakeholder engagement.
Enhance crisis preparedness during events.
Measure and optimize event and PR impact.
Course Objectives
Define the role of events in corporate communication.
Apply frameworks for strategic event planning.
Develop event concepts aligned with PR goals.
Manage stakeholders, logistics, and sponsorships.
Use media and digital tools to amplify event impact.
Handle risks and crisis communication during events.
Evaluate success with PR and event performance metrics.
Training Methodology
The course blends interactive lectures, event planning workshops, PR campaign design exercises, case studies, and role-playing. Participants will design mock events and integrate them into communication strategies.
Target Audience
PR and communication professionals.
Corporate event managers and coordinators.
Marketing and branding specialists.
Executives overseeing corporate events and campaigns.
Target Competencies
Event planning and management.
PR campaign design and execution.
Stakeholder engagement and communication.
Media and reputation management.
Course Outline
Unit 1: Events as a PR and Communication Tool
The strategic role of corporate events.
Linking events to communication objectives.
Types of corporate events and their impact.
Case studies of successful event-led campaigns.
Unit 2: Strategic Event Planning and Design
Event concept development and branding.
Setting goals, KPIs, and target audiences.
Budgeting, scheduling, and logistics management.
Venue selection and vendor management.
Unit 3: Integrating PR Campaigns with Events
Designing PR campaigns around events.
Media partnerships and coverage strategies.
Using social media and digital engagement.
Aligning PR messaging with event themes.
Unit 4: Stakeholder Engagement and Risk Management
Managing guests, sponsors, and partners.
Communication protocols for high-profile events.
Identifying and mitigating event risks.
Crisis communication strategies for events.
Unit 5: Measuring Event and PR Success
Post-event reporting and evaluation.
Metrics for PR campaign effectiveness.
Stakeholder feedback and engagement tracking.
Continuous improvement in event and PR planning.
Ready to combine events with powerful PR campaigns?
Join the Corporate Event Planning and PR Campaigns Training Course with EuroQuest International Training and deliver memorable events that enhance reputation and business success.
The Corporate Event Planning and PR Campaigns Training Courses in Jakarta provide professionals with the strategic foundations and hands-on skills needed to design impactful events and execute high-performing public relations campaigns. Tailored for PR specialists, event planners, communication teams, marketing professionals, and corporate leaders, these programs focus on creating memorable experiences that strengthen brand visibility, enhance stakeholder engagement, and support organizational objectives. Participants gain practical insights into integrating event strategy with broader communication plans to deliver cohesive and results-driven outcomes.
Throughout the specialization, participants explore the core components of corporate event planning, including concept development, audience targeting, logistics coordination, vendor management, and on-site execution. The courses highlight the importance of aligning event objectives with brand messaging, selecting appropriate formats, and ensuring seamless coordination across all operational elements. Through practical exercises and case studies, attendees learn to manage timelines, budget effectively, assess risks, and deliver events that meet both organizational and audience expectations.
These PR campaign and event planning training programs in Jakarta also emphasize the strategic role of public relations in amplifying event impact and driving long-term communication goals. Participants examine techniques for crafting compelling campaign narratives, leveraging media engagement, coordinating digital outreach, and measuring campaign effectiveness. The curriculum covers best practices for integrating events into broader PR initiatives, using storytelling to enhance audience connection, and maintaining consistent brand presence across communication channels.
Attending these training courses in Jakarta provides professionals with an immersive learning environment shaped by the city’s dynamic business culture and diverse event landscape. Guided by experienced facilitators, participants engage in real-world discussions and collaborative activities that reflect contemporary industry challenges. By completing this specialization, professionals develop the expertise to plan corporate events confidently, execute high-impact PR campaigns, and contribute to stronger brand reputation and stakeholder engagement across their organizations.