Course Overview
CSR communication plays a critical role in how organizations demonstrate responsibility, transparency, and commitment to sustainability. Done effectively, CSR communication enhances trust, strengthens reputation, and engages stakeholders. Poor communication, however, risks skepticism and reputational harm.
This CSR Communication Training Course provides participants with frameworks for developing clear, transparent, and engaging CSR messages. Attendees will explore sustainability reporting standards, stakeholder engagement tools, storytelling techniques, and strategies for communicating CSR across digital and traditional platforms.
Through case studies, workshops, and practical exercises, participants will develop skills to align CSR initiatives with organizational values and communicate them credibly to diverse audiences.
Course Benefits
Build credibility through authentic CSR communication.
Strengthen stakeholder trust and engagement.
Align CSR communication with ESG and sustainability standards.
Leverage storytelling to humanize CSR initiatives.
Evaluate and measure CSR communication effectiveness.
Course Objectives
Define the role of communication in CSR and sustainability.
Apply international reporting frameworks (GRI, ESG).
Develop CSR narratives aligned with corporate strategy.
Use storytelling and digital tools for engagement.
Address skepticism and greenwashing risks.
Communicate effectively with internal and external stakeholders.
Measure and improve CSR communication outcomes.
Training Methodology
The course integrates interactive lectures, CSR case studies, group exercises, and communication strategy workshops. Participants will practice developing CSR messages, reports, and campaigns.
Target Audience
CSR and sustainability managers.
Corporate communication and PR professionals.
Marketing and brand managers.
Executives responsible for stakeholder engagement.
Target Competencies
CSR and sustainability communication.
Stakeholder engagement.
Transparency and accountability.
Storytelling and reporting.
Course Outline
Unit 1: Foundations of CSR Communication
Defining CSR and its role in corporate strategy.
The importance of communication in CSR success.
CSR vs. ESG: differences and synergies.
Case studies of effective CSR communication.
Unit 2: CSR Reporting Frameworks and Standards
Introduction to GRI, ESG, and integrated reporting.
Building credibility through reporting.
Transparency and accountability in disclosures.
Practical reporting exercises.
Unit 3: Stakeholder Engagement and Dialogue
Mapping stakeholders for CSR initiatives.
Tools for engagement and dialogue.
Addressing stakeholder expectations.
Building trust through two-way communication.
Unit 4: Storytelling and Digital CSR Communication
Humanizing CSR through narratives.
Digital platforms for CSR communication.
Visual storytelling and multimedia engagement.
Avoiding greenwashing and reputational risks.
Unit 5: Measuring and Improving CSR Communication
Evaluating communication effectiveness.
KPIs and metrics for CSR reporting.
Monitoring stakeholder feedback.
Continuous improvement strategies.
Ready to communicate CSR with credibility and impact?
Join the Corporate Social Responsibility (CSR) Communication Training Course with EuroQuest International Training and strengthen trust through transparent, impactful communication.
The Corporate Social Responsibility (CSR) Communication Training Courses in Vienna equip professionals with the knowledge and practical skills to effectively communicate CSR initiatives, enhance corporate reputation, and engage stakeholders in meaningful sustainability efforts. Designed for communications managers, sustainability officers, public relations professionals, and executives, these programs focus on integrating CSR strategies into organizational messaging to drive transparency, trust, and impact.
Participants explore the principles of CSR communication, including stakeholder engagement, sustainability reporting, ethical messaging, and strategic storytelling. The courses emphasize practical approaches to crafting clear, consistent, and compelling communication that highlights corporate social responsibility initiatives and aligns with organizational values and objectives. Through case studies, interactive workshops, and real-world exercises, attendees learn to develop communication plans, design impactful campaigns, and leverage both digital and traditional channels to maximize reach and engagement.
These CSR communication training programs in Vienna blend theoretical insights with applied techniques, equipping participants to align CSR messaging with business strategy and stakeholder expectations. Key topics include sustainability reporting standards, ESG communication, media engagement, social impact measurement, and crisis communication related to CSR initiatives. Participants also gain skills in fostering stakeholder trust, enhancing corporate transparency, and promoting a values-driven organizational culture through strategic CSR communication.
Attending these training courses in Vienna provides professionals with the opportunity to learn from international experts and collaborate with peers from diverse industries, benefiting from Vienna’s vibrant corporate and cultural ecosystem. The city offers an ideal setting to explore global best practices, emerging trends, and innovative strategies in CSR and sustainability communication. By completing this specialization, participants will be equipped to develop and implement effective CSR communication strategies, strengthen stakeholder engagement, enhance organizational reputation, and drive meaningful social and environmental impact in today’s competitive global business landscape.