The Customer Journey Mapping and Optimization course in Brussels is a specialized training course designed to help professionals map and optimize the customer journey to drive engagement and satisfaction.
From:
03-08-2026
Course Overview
Customers interact with brands across multiple touchpoints, and optimizing these experiences is critical for growth. This Customer Journey Mapping and Optimization Training Course provides participants with practical frameworks to analyze, map, and enhance the customer journey.
The course covers journey design, customer insights, touchpoint analysis, and digital experience optimization. Participants will also learn how to use analytics and feedback systems to create journeys that improve satisfaction, retention, and brand advocacy.
Through hands-on workshops and case studies, professionals will gain the skills to transform journeys into strategic assets for business success.
Course Benefits
Understand customer journey mapping techniques.
Analyze touchpoints across digital and physical channels.
Improve customer satisfaction and loyalty.
Use data and feedback to optimize experiences.
Benchmark against industry-leading CX practices.
Course Objectives
Define customer journey mapping and its business impact.
Design effective journey maps for different customer segments.
Apply tools for touchpoint analysis and optimization.
Integrate digital platforms to enhance customer experience.
Leverage analytics and KPIs for journey improvement.
Build strategies for customer retention and advocacy.
Evaluate case studies of optimized customer journeys.
Training Methodology
This course blends lectures, case studies, group discussions, and practical mapping workshops. Participants will design sample customer journeys and test optimization strategies.
Target Audience
Marketing and customer experience professionals.
Business development managers.
Product and service designers.
Executives focused on customer-centric strategies.
Target Competencies
Customer journey design.
Experience mapping and optimization.
Data-driven customer insights.
Customer loyalty strategies.
Course Outline
Unit 1: Foundations of Customer Journey Mapping
Defining the customer journey.
Business value of journey mapping.
Stages of the customer lifecycle.
Case examples of journey-driven growth.
Unit 2: Tools and Frameworks for Journey Design
Mapping techniques and templates.
Identifying customer personas.
Visualizing multi-channel journeys.
Practical mapping exercises.
Unit 3: Touchpoint Analysis and Optimization
Evaluating digital and physical touchpoints.
Pain point identification and resolution.
Designing seamless omni-channel experiences.
Case study: optimizing customer touchpoints.
Unit 4: Data, Feedback, and Digital Platforms
Using analytics to track customer behavior.
Feedback loops and voice-of-customer systems.
Digital tools for journey mapping.
Real-time experience monitoring.
Unit 5: Retention, Loyalty, and Future Trends
Strategies for customer retention.
Building advocacy through optimized journeys.
Benchmarking CX leaders.
Future trends in journey mapping.
Ready to design customer journeys that drive loyalty?
Join the Customer Journey Mapping and Optimization Training Course with EuroQuest International Training and gain the expertise to deliver seamless, data-driven, and impactful customer experiences.
The Customer Journey Mapping and Optimization Training Courses in Brussels provide professionals with a practical and structured approach to understanding, improving, and managing every interaction customers have with an organization. These programs are designed for customer experience leaders, marketing strategists, service managers, business analysts, and operational teams seeking to enhance customer engagement and build long-term loyalty.
Participants explore the principles of customer journey mapping, learning how to visualize customer experiences from initial awareness through purchase and ongoing relationship stages. The courses emphasize identifying customer needs, expectations, emotions, and pain points at each touchpoint. Through hands-on mapping exercises, attendees learn to translate qualitative and quantitative insights into strategic improvements that create more seamless, responsive, and meaningful customer experiences.
These customer journey optimization training programs in Brussels also highlight the importance of cross-functional collaboration in refining service processes. Participants examine how marketing, sales, operations, and customer service teams must work together to improve journey consistency and eliminate friction. The curriculum introduces practical tools for experience measurement, persona development, service blueprinting, and journey performance benchmarking—supported by analytics and customer feedback data.
Interactive workshops allow learners to design journey maps, evaluate real-world customer scenarios, and apply frameworks to strengthen engagement and retention. The training reinforces the strategic role of empathy, communication clarity, and value delivery in shaping memorable customer experiences.
Attending these training courses in Brussels provides participants with a globally informed perspective, enhanced by the city’s diverse business environment and international customer landscape. By the end of the program, participants will be equipped to map complex customer journeys, identify improvement opportunities, and implement targeted experience enhancements—ultimately driving higher satisfaction, loyalty, and organizational growth in a competitive marketplace.