The Customer Journey Mapping and Optimization course in Jakarta is a specialized training course designed for professionals looking to improve customer experience through effective journey mapping and optimization.
From:
26-01-2026
From:
20-04-2026
From:
04-05-2026
Course Overview
Customers interact with brands across multiple touchpoints, and optimizing these experiences is critical for growth. This Customer Journey Mapping and Optimization Training Course provides participants with practical frameworks to analyze, map, and enhance the customer journey.
The course covers journey design, customer insights, touchpoint analysis, and digital experience optimization. Participants will also learn how to use analytics and feedback systems to create journeys that improve satisfaction, retention, and brand advocacy.
Through hands-on workshops and case studies, professionals will gain the skills to transform journeys into strategic assets for business success.
Course Benefits
Understand customer journey mapping techniques.
Analyze touchpoints across digital and physical channels.
Improve customer satisfaction and loyalty.
Use data and feedback to optimize experiences.
Benchmark against industry-leading CX practices.
Course Objectives
Define customer journey mapping and its business impact.
Design effective journey maps for different customer segments.
Apply tools for touchpoint analysis and optimization.
Integrate digital platforms to enhance customer experience.
Leverage analytics and KPIs for journey improvement.
Build strategies for customer retention and advocacy.
Evaluate case studies of optimized customer journeys.
Training Methodology
This course blends lectures, case studies, group discussions, and practical mapping workshops. Participants will design sample customer journeys and test optimization strategies.
Target Audience
Marketing and customer experience professionals.
Business development managers.
Product and service designers.
Executives focused on customer-centric strategies.
Target Competencies
Customer journey design.
Experience mapping and optimization.
Data-driven customer insights.
Customer loyalty strategies.
Course Outline
Unit 1: Foundations of Customer Journey Mapping
Defining the customer journey.
Business value of journey mapping.
Stages of the customer lifecycle.
Case examples of journey-driven growth.
Unit 2: Tools and Frameworks for Journey Design
Mapping techniques and templates.
Identifying customer personas.
Visualizing multi-channel journeys.
Practical mapping exercises.
Unit 3: Touchpoint Analysis and Optimization
Evaluating digital and physical touchpoints.
Pain point identification and resolution.
Designing seamless omni-channel experiences.
Case study: optimizing customer touchpoints.
Unit 4: Data, Feedback, and Digital Platforms
Using analytics to track customer behavior.
Feedback loops and voice-of-customer systems.
Digital tools for journey mapping.
Real-time experience monitoring.
Unit 5: Retention, Loyalty, and Future Trends
Strategies for customer retention.
Building advocacy through optimized journeys.
Benchmarking CX leaders.
Future trends in journey mapping.
Ready to design customer journeys that drive loyalty?
Join the Customer Journey Mapping and Optimization Training Course with EuroQuest International Training and gain the expertise to deliver seamless, data-driven, and impactful customer experiences.
The Customer Journey Mapping and Optimization Training Courses in Jakarta provide professionals with a strategic and practical approach to understanding customer behavior, identifying critical touchpoints, and designing seamless experiences that enhance satisfaction and loyalty. Ideal for CX specialists, marketing professionals, service managers, product teams, and business leaders, these programs focus on mapping end-to-end customer journeys and optimizing them for measurable performance improvement.
Participants explore the essential components of customer journey mapping, including persona development, touchpoint analysis, emotional drivers, and key experience stages. The courses emphasize how visualizing the customer lifecycle—from initial awareness to post-purchase engagement—helps organizations uncover pain points, understand customer expectations, and identify opportunities for improvement. Through case studies and hands-on workshops, attendees learn to build detailed journey maps that reflect both customer needs and organizational objectives.
A significant portion of the program focuses on journey optimization strategies, examining how data analytics, customer feedback, process improvement methods, and digital tools can enhance every stage of the customer experience. Participants assess techniques for streamlining interactions, reducing friction, improving service consistency, and strengthening engagement across multiple channels. The curriculum also highlights practical approaches for integrating automation, personalization, and omnichannel communication to create smoother, more responsive experiences.
These customer journey mapping and optimization training programs in Jakarta combine analytical frameworks with real-world applications, giving participants exposure to global best practices within a dynamic and rapidly growing business environment. Jakarta’s diverse consumer base and expanding digital ecosystem provide an ideal setting for mastering journey design and CX enhancement.
By attending these training courses in Jakarta, professionals gain the skills to visualize customer journeys clearly, diagnose service shortcomings, and implement targeted improvements. Upon completion, participants are equipped to lead journey optimization initiatives that elevate customer satisfaction, drive loyalty, and support long-term organizational success.