The Data-Driven Marketing and Customer Segmentation training course in Jakarta is designed for marketing professionals who want to leverage data to effectively target and engage customers.
From:
25-05-2026
From:
12-10-2026
Course Overview
Modern marketing requires more than intuition—it requires data-driven insights. This Data-Driven Marketing and Customer Segmentation Training Course introduces participants to methods for analyzing customer data, creating accurate segments, and designing campaigns that deliver measurable impact.
Participants will explore predictive analytics, behavioral segmentation, and personalization techniques to improve targeting and customer engagement. Real-world case studies and practical exercises will highlight how organizations succeed with analytics-driven marketing.
By the end of the course, attendees will be able to integrate data analytics into marketing strategies, build precise customer segments, and deliver personalized experiences that improve ROI.
Course Benefits
Apply analytics to refine customer targeting
Build accurate and actionable customer segments
Enhance personalization to improve campaign results
Use predictive models for smarter marketing strategies
Strengthen customer loyalty with data-driven insights
Course Objectives
Explore data-driven methods for customer segmentation
Apply behavioral, demographic, and predictive analytics
Build strategies for personalization and engagement
Integrate customer analytics into marketing decisions
Measure campaign effectiveness with analytics
Ensure ethical and responsible use of customer data
Foster innovation in marketing through AI and analytics
Training Methodology
The course uses a blend of lectures, case studies, group activities, and hands-on exercises with marketing datasets. Participants will design segmentation models and campaign strategies.
Target Audience
Marketing managers and strategists
Customer experience leaders
Data analysts and CRM professionals
Business leaders driving customer growth
Target Competencies
Customer segmentation and targeting
Predictive marketing analytics
Personalization strategies
Data-driven decision-making in marketing
Course Outline
Unit 1: Introduction to Data-Driven Marketing
The shift from traditional to data-driven marketing
Key tools and technologies in marketing analytics
Benefits and challenges of data-driven strategies
Case studies of successful adoption
Unit 2: Customer Segmentation Techniques
Demographic and geographic segmentation
Behavioral and psychographic approaches
Predictive segmentation with AI models
Practical segmentation exercise
Unit 3: Personalization and Targeting Strategies
Designing personalized campaigns
Using analytics to refine messaging and channels
Real-time personalization with AI
Case studies in customer targeting
Unit 4: Campaign Analytics and Performance Measurement
Defining KPIs for marketing effectiveness
Tools for campaign analytics and dashboards
Interpreting results and optimizing campaigns
Linking segmentation to ROI
Unit 5: Ethics, Compliance, and Future of Marketing Analytics
Ensuring data privacy and responsible use
Regulatory frameworks for customer data
Ethical considerations in personalization
Future trends in AI-powered marketing
Ready to maximize impact with data-driven marketing?
Join the Data-Driven Marketing and Customer Segmentation Training Course with EuroQuest International Training and transform customer insights into powerful strategies.
The Data-Driven Marketing and Customer Segmentation Training Courses in Jakarta provide professionals with the tools and strategies to harness customer data, improve marketing effectiveness, and drive business growth through targeted campaigns. These programs are designed for marketing managers, digital marketing professionals, business analysts, and customer relationship managers who aim to enhance their understanding of customer behavior and leverage data to create personalized marketing strategies.
Participants will gain a comprehensive understanding of data-driven marketing, including customer segmentation, data collection techniques, and advanced analytics to optimize marketing efforts. The courses focus on how to use data to understand customer preferences, identify high-value segments, and deliver targeted messages that drive engagement and conversion. Key topics include market research, segmentation strategies, predictive analytics, and the use of customer data platforms (CDPs) for improved customer insights. Attendees will also explore the role of personalization, automated marketing, and omnichannel strategies in delivering cohesive, data-driven campaigns.
These data-driven marketing and customer segmentation programs in Jakarta combine theory with practical application, teaching participants how to analyze consumer data, track key performance indicators (KPIs), and create marketing strategies that are both effective and efficient. The courses also highlight the ethical considerations and privacy regulations surrounding customer data use, ensuring participants understand the balance between innovation and compliance.
Attending these training courses in Jakarta offers a unique opportunity to engage with industry experts and network with peers from various sectors. Jakarta, as a leading business and digital marketing hub in Southeast Asia, provides the ideal backdrop for learning how data can transform marketing practices in today’s competitive marketplace. By completing this specialization, participants will be equipped with the knowledge and tools to create impactful, data-driven marketing strategies, enhance customer engagement, and achieve measurable business outcomes.