The Designing Customer Experience through Business Innovation in Amman is a transformative training course that equips professionals to create customer-focused solutions.
From:
15-06-2026
Course Overview
In today’s competitive environment, customer experience (CX) is a key driver of loyalty and growth. The Designing Customer Experience through Business Innovation Training Course blends CX strategies with innovation frameworks to help participants design services, processes, and business models that truly resonate with customers.
Through interactive workshops, case studies, and group projects, participants will learn to map customer journeys, identify pain points, and co-create innovative solutions that enhance engagement and satisfaction. The course emphasizes combining human-centered design with business innovation to create long-lasting impact.
By the end of the course, attendees will be prepared to lead initiatives that strengthen customer relationships, boost retention, and drive competitive advantage.
Course Benefits
Gain skills in customer journey mapping and analysis.
Apply design thinking to customer experience.
Innovate business models with customer-centric approaches.
Build strategies to increase loyalty and retention.
Create value through experience-driven innovation.
Course Objectives
Explore customer experience as a driver of business success.
Apply customer journey mapping to identify opportunities.
Use design thinking for innovative CX solutions.
Align innovation strategies with customer expectations.
Leverage digital tools to enhance experiences.
Measure and track customer satisfaction and impact.
Build a roadmap for sustainable customer-centric innovation.
Training Methodology
The course uses a combination of interactive lectures, customer journey workshops, real-world case studies, and innovation labs. Participants will work on a customer experience design project throughout the program.
Target Audience
CX and customer success leaders.
Innovation and business strategy professionals.
Marketing and product development managers.
Executives aiming to boost customer loyalty and growth.
Target Competencies
Customer experience design.
Human-centered innovation.
Business model transformation.
Customer relationship management.
Course Outline
Unit 1: Customer Experience as a Business Imperative
Why CX is central to competitive advantage.
Global trends in customer expectations.
Case studies of CX-driven business growth.
Linking CX to brand and innovation strategy.
Unit 2: Mapping and Analyzing Customer Journeys
Tools for customer journey mapping.
Identifying pain points and opportunities.
Understanding customer emotions and expectations.
Designing solutions to improve critical touchpoints.
Unit 3: Design Thinking for Customer Innovation
Human-centered design frameworks.
Co-creation with customers and stakeholders.
Rapid prototyping and testing new experiences.
Embedding innovation in customer solutions.
Unit 4: Digital Tools and Customer Engagement
Using AI, analytics, and automation for CX.
Personalization and omnichannel strategies.
Leveraging platforms and ecosystems for innovation.
Case studies of digital-first customer experiences.
Unit 5: Measuring Customer Experience Impact
Key CX metrics and KPIs.
Linking satisfaction to loyalty and growth.
Gathering continuous feedback for improvement.
Communicating CX success to stakeholders.
Unit 6: Innovating Business Models for CX
Aligning business models with customer needs.
Designing value propositions around experiences.
Integrating CX into core business strategy.
Overcoming barriers to CX innovation.
Unit 7: The Future of Customer Experience and Innovation
Emerging trends in customer-centric business.
Role of new technologies in CX.
Building resilience through customer focus.
Preparing for next-generation customer demands.
Ready to innovate through customer experience?
Join the Designing Customer Experience through Business Innovation Training Course with EuroQuest International Training and create value where it matters most — with your customers.
The Designing Customer Experience through Business Innovation Training Courses in Amman provide professionals and business leaders with the strategies and practical tools needed to create exceptional, innovative customer experiences that drive loyalty, engagement, and competitive advantage. These programs are designed for product managers, service designers, marketing professionals, innovation leaders, and organizational strategists who aim to align customer-centric approaches with business growth objectives.
Participants explore the core principles of customer experience design, innovation strategy, journey mapping, service design thinking, digital engagement, and value creation. The courses highlight how understanding customer needs, expectations, and behaviors can inform innovative solutions across products, services, and business processes. Through case studies, practical workshops, and scenario-based exercises, attendees learn to map customer journeys, identify pain points, generate creative solutions, and implement experience-driven innovations that enhance satisfaction and business outcomes.
These customer experience and business innovation training programs in Amman also emphasize integrating technology, analytics, and cross-functional collaboration to deliver seamless, personalized, and scalable experiences. Participants examine methods for measuring impact, leveraging feedback, and iterating solutions to continuously improve customer engagement and retention. The curriculum reinforces the importance of aligning innovation initiatives with strategic business goals while fostering a culture of creativity and customer focus across the organization.
Attending these training courses in Amman provides opportunities to collaborate with innovation specialists, customer experience leaders, and professionals from diverse sectors. Amman’s vibrant business ecosystem and expanding service industries offer an ideal environment for exploring practical approaches to designing impactful customer experiences.
By completing this specialization, participants will be equipped to lead initiatives that transform customer interactions, strengthen brand value, and drive business innovation. They will gain the strategic insight, creative mindset, and practical skills needed to deliver differentiated customer experiences that support long-term growth and sustainable competitive advantage in today’s dynamic marketplace.