The Designing Customer Experience through Business Innovation in Barcelona is an immersive training course that helps leaders craft impactful customer-centric strategies.
From:
22-06-2026
Course Overview
In today’s competitive environment, customer experience (CX) is a key driver of loyalty and growth. The Designing Customer Experience through Business Innovation Training Course blends CX strategies with innovation frameworks to help participants design services, processes, and business models that truly resonate with customers.
Through interactive workshops, case studies, and group projects, participants will learn to map customer journeys, identify pain points, and co-create innovative solutions that enhance engagement and satisfaction. The course emphasizes combining human-centered design with business innovation to create long-lasting impact.
By the end of the course, attendees will be prepared to lead initiatives that strengthen customer relationships, boost retention, and drive competitive advantage.
Course Benefits
Gain skills in customer journey mapping and analysis.
Apply design thinking to customer experience.
Innovate business models with customer-centric approaches.
Build strategies to increase loyalty and retention.
Create value through experience-driven innovation.
Course Objectives
Explore customer experience as a driver of business success.
Apply customer journey mapping to identify opportunities.
Use design thinking for innovative CX solutions.
Align innovation strategies with customer expectations.
Leverage digital tools to enhance experiences.
Measure and track customer satisfaction and impact.
Build a roadmap for sustainable customer-centric innovation.
Training Methodology
The course uses a combination of interactive lectures, customer journey workshops, real-world case studies, and innovation labs. Participants will work on a customer experience design project throughout the program.
Target Audience
CX and customer success leaders.
Innovation and business strategy professionals.
Marketing and product development managers.
Executives aiming to boost customer loyalty and growth.
Target Competencies
Customer experience design.
Human-centered innovation.
Business model transformation.
Customer relationship management.
Course Outline
Unit 1: Customer Experience as a Business Imperative
Why CX is central to competitive advantage.
Global trends in customer expectations.
Case studies of CX-driven business growth.
Linking CX to brand and innovation strategy.
Unit 2: Mapping and Analyzing Customer Journeys
Tools for customer journey mapping.
Identifying pain points and opportunities.
Understanding customer emotions and expectations.
Designing solutions to improve critical touchpoints.
Unit 3: Design Thinking for Customer Innovation
Human-centered design frameworks.
Co-creation with customers and stakeholders.
Rapid prototyping and testing new experiences.
Embedding innovation in customer solutions.
Unit 4: Digital Tools and Customer Engagement
Using AI, analytics, and automation for CX.
Personalization and omnichannel strategies.
Leveraging platforms and ecosystems for innovation.
Case studies of digital-first customer experiences.
Unit 5: Measuring Customer Experience Impact
Key CX metrics and KPIs.
Linking satisfaction to loyalty and growth.
Gathering continuous feedback for improvement.
Communicating CX success to stakeholders.
Unit 6: Innovating Business Models for CX
Aligning business models with customer needs.
Designing value propositions around experiences.
Integrating CX into core business strategy.
Overcoming barriers to CX innovation.
Unit 7: The Future of Customer Experience and Innovation
Emerging trends in customer-centric business.
Role of new technologies in CX.
Building resilience through customer focus.
Preparing for next-generation customer demands.
Ready to innovate through customer experience?
Join the Designing Customer Experience through Business Innovation Training Course with EuroQuest International Training and create value where it matters most — with your customers.
The Designing Customer Experience through Business Innovation Training Courses in Barcelona equip professionals with the strategic insight and practical tools needed to create meaningful, seamless, and value-driven customer experiences. Designed for customer experience leaders, marketing professionals, product managers, service designers, and innovation strategists, these programs focus on how organizations can differentiate themselves by aligning business innovation with the evolving expectations and behaviors of their customers.
Participants explore the foundations of customer experience (CX) design, including customer journey mapping, service blueprinting, touchpoint optimization, and experience measurement techniques. The courses emphasize the role of empathy, qualitative research, and behavioral insights in identifying pain points and uncovering opportunities for improvement. Through hands-on exercises and real-world case examples, attendees learn how to design end-to-end experiences that enhance satisfaction, loyalty, and emotional engagement across digital and physical interactions.
These customer experience and innovation training programs in Barcelona also highlight how organizations can integrate CX strategy into broader business transformation efforts. Participants examine how emerging technologies, agile methodologies, and collaborative innovation practices can be leveraged to create scalable customer-centric improvements. The curriculum encourages strategic thinking, cross-functional collaboration, and continuous experimentation as key drivers of sustainable competitive advantage.
Attending these training courses in Barcelona offers a dynamic learning environment enriched by the city’s reputation for creativity, cultural diversity, and design excellence. Barcelona’s vibrant business ecosystem and international networks provide valuable opportunities for knowledge exchange and collaborative innovation. By completing this specialization, participants will be equipped to lead customer experience initiatives with clarity and purpose—designing innovative business solutions that elevate customer value, reinforce brand identity, and support long-term organizational growth.