The Designing Customer Experience through Business Innovation in Vienna is a strategic training course that helps leaders align innovation with customer needs to drive loyalty and success.
From:
08-06-2026
From:
14-09-2026
Course Overview
In today’s competitive environment, customer experience (CX) is a key driver of loyalty and growth. The Designing Customer Experience through Business Innovation Training Course blends CX strategies with innovation frameworks to help participants design services, processes, and business models that truly resonate with customers.
Through interactive workshops, case studies, and group projects, participants will learn to map customer journeys, identify pain points, and co-create innovative solutions that enhance engagement and satisfaction. The course emphasizes combining human-centered design with business innovation to create long-lasting impact.
By the end of the course, attendees will be prepared to lead initiatives that strengthen customer relationships, boost retention, and drive competitive advantage.
Course Benefits
Gain skills in customer journey mapping and analysis.
Apply design thinking to customer experience.
Innovate business models with customer-centric approaches.
Build strategies to increase loyalty and retention.
Create value through experience-driven innovation.
Course Objectives
Explore customer experience as a driver of business success.
Apply customer journey mapping to identify opportunities.
Use design thinking for innovative CX solutions.
Align innovation strategies with customer expectations.
Leverage digital tools to enhance experiences.
Measure and track customer satisfaction and impact.
Build a roadmap for sustainable customer-centric innovation.
Training Methodology
The course uses a combination of interactive lectures, customer journey workshops, real-world case studies, and innovation labs. Participants will work on a customer experience design project throughout the program.
Target Audience
CX and customer success leaders.
Innovation and business strategy professionals.
Marketing and product development managers.
Executives aiming to boost customer loyalty and growth.
Target Competencies
Customer experience design.
Human-centered innovation.
Business model transformation.
Customer relationship management.
Course Outline
Unit 1: Customer Experience as a Business Imperative
Why CX is central to competitive advantage.
Global trends in customer expectations.
Case studies of CX-driven business growth.
Linking CX to brand and innovation strategy.
Unit 2: Mapping and Analyzing Customer Journeys
Tools for customer journey mapping.
Identifying pain points and opportunities.
Understanding customer emotions and expectations.
Designing solutions to improve critical touchpoints.
Unit 3: Design Thinking for Customer Innovation
Human-centered design frameworks.
Co-creation with customers and stakeholders.
Rapid prototyping and testing new experiences.
Embedding innovation in customer solutions.
Unit 4: Digital Tools and Customer Engagement
Using AI, analytics, and automation for CX.
Personalization and omnichannel strategies.
Leveraging platforms and ecosystems for innovation.
Case studies of digital-first customer experiences.
Unit 5: Measuring Customer Experience Impact
Key CX metrics and KPIs.
Linking satisfaction to loyalty and growth.
Gathering continuous feedback for improvement.
Communicating CX success to stakeholders.
Unit 6: Innovating Business Models for CX
Aligning business models with customer needs.
Designing value propositions around experiences.
Integrating CX into core business strategy.
Overcoming barriers to CX innovation.
Unit 7: The Future of Customer Experience and Innovation
Emerging trends in customer-centric business.
Role of new technologies in CX.
Building resilience through customer focus.
Preparing for next-generation customer demands.
Ready to innovate through customer experience?
Join the Designing Customer Experience through Business Innovation Training Course with EuroQuest International Training and create value where it matters most — with your customers.
The Designing Customer Experience through Business Innovation Training Courses in Vienna equip professionals with the strategic frameworks and practical tools needed to create exceptional, customer-centered experiences in a rapidly evolving business environment. Designed for customer experience managers, product developers, service designers, marketing professionals, and innovation leaders, these programs focus on how organizations can use innovative thinking to understand customer needs, enhance service delivery, and differentiate themselves in competitive markets.
Participants explore the essential principles of customer experience (CX) design, including customer journey mapping, touchpoint analysis, service innovation, and emotional engagement strategies. The courses emphasize how deep customer insight—supported by research, analytics, and feedback loops—forms the foundation of meaningful experience transformation. Through hands-on workshops and real-world case studies, attendees learn to identify pain points, redesign customer interactions, and develop creative solutions that elevate satisfaction and loyalty.
These customer experience innovation programs in Vienna blend theory with applied learning, allowing participants to experiment with tools such as persona development, prototyping, service blueprinting, and design thinking methodologies. The curriculum also highlights how digital transformation influences customer expectations, encouraging organizations to integrate advanced technologies, seamless omnichannel strategies, and data-driven personalization into the customer experience. Strategic topics such as CX governance, cross-functional collaboration, and long-term customer value are also explored.
Attending these training courses in Vienna provides an inspiring and globally connected learning environment enriched by the city’s vibrant business and innovation landscape. Guided by expert facilitators, participants collaborate on practical exercises, exchange insights, and explore emerging trends in customer-centered innovation. Upon completing this specialization, professionals gain the ability to design holistic, high-impact customer experiences—strengthening brand relevance, enhancing service quality, and driving sustainable competitive advantage in today’s customer-driven markets.