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Course Overview

Tourism is a major driver of economic development, cultural exchange, and international competitiveness. Governments and industry leaders must craft strategies that balance growth with sustainability, innovation, and community engagement.

This Developing Tourism Strategies for National Growth Training Course provides participants with tools to design, implement, and evaluate national tourism policies and strategies that attract visitors, create jobs, and enhance global competitiveness.

Through case studies, policy workshops, and strategy simulations, participants will learn how to shape tourism as a catalyst for national progress.

Course Benefits

• Develop strategic tourism plans for sustainable growth.

• Strengthen national competitiveness in global tourism markets.

• Align tourism policies with economic and cultural priorities.

• Foster public-private partnerships in tourism development.

• Build resilience and adaptability in national tourism systems.

Course Objectives

• Understand the role of tourism in national economic growth.

• Design policies that balance development and sustainability.

• Apply strategic planning tools for destination competitiveness.

• Engage stakeholders in collaborative tourism strategies.

• Monitor and evaluate tourism policy effectiveness.

• Integrate innovation and digitalization into tourism growth.

• Anticipate global trends affecting national tourism.

Training Methodology

The course uses expert lectures, global case studies, strategy-building workshops, and group policy simulations. Participants will develop actionable frameworks for national tourism development.

Target Audience

• Government officials and policy makers.

• National and regional tourism boards.

• Destination marketing and development leaders.

• Consultants and strategists in tourism planning.

Target Competencies

• Tourism policy design and evaluation.

• Strategic planning for national growth.

• Destination competitiveness management.

• Sustainable tourism development.

Course Outline

Unit 1: Role of Tourism in National Growth

• Tourism as an economic driver.

• Social, cultural, and environmental impacts.

• Global examples of national tourism success.

• Challenges for emerging tourism economies.

Unit 2: Strategic Tourism Policy Development

• Frameworks for national tourism planning.

• Aligning policies with national priorities.

• Integrating sustainability into tourism policy.

• Role of government vs. private sector.

Unit 3: Building Competitiveness and Innovation

• Tools for measuring tourism competitiveness.

• Developing new tourism products and experiences.

• Leveraging digital transformation in tourism.

• Benchmarking against global best practices.

Unit 4: Stakeholder Engagement and Partnerships

• Role of communities in tourism growth.

• Public-private collaboration models.

• Engaging SMEs and local businesses.

• Case studies of successful partnerships.

Unit 5: Monitoring, Evaluation, and Future Trends

• Setting KPIs for national tourism strategies.

• Tracking progress and adjusting plans.

• Building resilience to global shocks (health, climate, economic).

• Future trends in tourism and destination growth.

Ready to drive national growth through tourism strategies?
Join the Developing Tourism Strategies for National Growth Training Course with EuroQuest International Training and design frameworks that empower destinations to thrive.