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Course Overview

Digital channels dominate today’s marketing landscape, and organizations must integrate social media strategies into broader business goals. This course explores search marketing, content creation, paid advertising, influencer campaigns, and omni-channel integration. Participants will learn how to measure performance with advanced analytics and adapt strategies to evolving customer behaviors and global digital trends.

Delivered by EuroQuest International Training, the course blends conceptual insights, case studies, and best practices. It prepares participants to build sustainable and ethical digital marketing strategies aligned with brand vision and ESG values.

Course Benefits

• Master digital marketing frameworks and channel integration

• Design and execute high-impact social media campaigns

• Apply SEO, SEM, and paid media strategies for visibility

• Leverage analytics to measure campaign ROI and engagement

• Align digital strategies with governance, ethics, and sustainability

Why Attend

Organizations with strong digital presence outperform competitors in reach, engagement, and conversion. This course provides strategic and tactical knowledge to optimize digital platforms, engage customers, and ensure measurable marketing outcomes.

Training Methodology

• Structured knowledge sessions with global digital case studies

• Scenario-driven exercises in campaign planning and analytics

• Strategic discussions on brand positioning and governance

• Conceptual frameworks blended with applied digital tools

• Benchmarking against leading digital marketing practices

Course Objectives

By the end of this training course, participants will be able to:

• Define principles of digital marketing and social media strategies

• Apply SEO and SEM frameworks for visibility and performance

• Design integrated campaigns across social media platforms

• Use content marketing to engage and retain customers

• Leverage paid advertising and influencer marketing effectively

• Measure digital performance with KPIs, dashboards, and analytics tools

• Apply governance, ethics, and ESG in digital marketing practices

• Anticipate global trends in digital and social media platforms

• Integrate omni-channel strategies for customer engagement

• Lead organizations toward sustainable digital marketing growth

Course Outline

Unit 1: Fundamentals of Digital Marketing

• Role of digital in modern marketing strategy

• Key digital platforms and channels

• Case studies of digital-first organizations

Unit 2: SEO and Search Marketing Strategies

• On-page and off-page SEO frameworks

• SEM and pay-per-click (PPC) campaigns

• Measuring search marketing ROI

Unit 3: Content Marketing and Storytelling

• Designing content for engagement and trust

• Video, blogs, and multi-media strategies

• Storytelling in digital brand building

Unit 4: Social Media Marketing Frameworks

• Strategies for Facebook, Instagram, LinkedIn, and TikTok

• Influencer and community-driven campaigns

• Social media advertising strategies

Unit 5: Omni-Channel and Customer Journey Integration

• Linking digital campaigns with customer journeys

• Cross-channel consistency in brand voice

• Tools for omni-channel customer engagement

Unit 6: Paid Media and Performance Marketing

• Planning and executing digital ad campaigns

• Display, retargeting, and programmatic ads

• Attribution modeling in paid media

Unit 7: Analytics and KPI Measurement

• Web and social media analytics tools

• KPIs for digital campaigns (CTR, CAC, CLV, etc.)

• Designing performance dashboards

Unit 8: CRM and Marketing Automation

• Linking CRM systems with digital campaigns

• Email marketing automation and personalization

• Case studies of integrated campaigns

Unit 9: Governance, Ethics, and Digital Compliance

• Data privacy regulations (GDPR, CCPA)

• Ethical considerations in social media marketing

• Governance models for responsible digital practices

Unit 10: ESG and Sustainable Digital Marketing

• Incorporating sustainability in brand communication

• Ethical influencer partnerships

• ESG reporting in digital campaigns

Unit 11: Global Trends in Digital Marketing

• AI and predictive analytics in campaigns

• Personalization and customer-centric innovations

• Emerging technologies in digital media

Unit 12: Executive Integration and Strategic Outlook

• Consolidating digital and social media strategies

• Governance-aligned digital transformation planning

• Anticipating global shifts in digital platforms

• Executive foresight and reflection

Target Audience

• Marketing and brand managers

• Digital and social media professionals

• Business development executives

• CRM and customer engagement leaders

• Policy makers and regulators in digital marketing

Target Competencies

• Digital marketing and SEO/SEM expertise

• Social media strategy and influencer engagement

• Content creation and storytelling in digital campaigns

• Data analytics and KPI-driven decision-making

• Governance, ethics, and ESG in digital marketing

• Omni-channel customer engagement strategies

• Strategic foresight in global digital trends

Join the Digital Marketing and Social Media Strategies Training Course from EuroQuest International Training to master digital platforms, design impactful campaigns, and lead organizations toward measurable and sustainable digital success.