The Digital Marketing and Social Media Strategies in Vienna is a professional training course designed to equip participants with modern tools to build strong digital presence and drive engagement.
From:
08-12-2025
From:
28-09-2026
Course Overview
In today’s connected world, digital marketing and social media have become essential for building brand awareness, generating leads, and enhancing customer engagement. To remain competitive, organizations must leverage data-driven strategies, innovative campaigns, and the right digital platforms.
This course covers digital marketing frameworks, content and campaign design, social media optimization, influencer strategies, paid media, analytics, and global best practices. Participants will gain practical skills to manage and execute effective digital and social media strategies.
At EuroQuest International Training, the program blends industry case studies, interactive workshops, and simulations to prepare professionals to design high-impact campaigns aligned with business goals.
Key Benefits of Attending
Master frameworks for digital marketing strategy
Design engaging social media campaigns across platforms
Leverage analytics to monitor digital performance
Apply influencer and paid media strategies effectively
Align digital marketing with organizational objectives
Why Attend
This course empowers professionals to harness digital channels and social media for measurable business growth, enhanced customer engagement, and long-term brand success.
Course Methodology
Expert-led lectures on digital and social media strategies
Case studies of successful online campaigns
Workshops on content creation and analytics
Group projects on digital campaign design
Simulations of social media engagement challenges
Course Objectives
By the end of this ten-day training course, participants will be able to:
Understand core principles of digital marketing strategy
Design integrated campaigns across digital platforms
Create content tailored for social media engagement
Apply paid media and influencer marketing techniques
Use analytics for digital performance optimization
Align digital and social media strategies with business goals
Monitor campaign KPIs and ROI with dashboards
Apply personalization in online marketing strategies
Manage customer engagement through social media tools
Integrate sustainability and ethics into digital practices
Benchmark against global leaders in digital marketing
Develop long-term digital marketing roadmaps
Target Audience
Marketing and brand managers
Digital marketing professionals
Social media managers
Business development leaders
Consultants in online marketing strategies
Target Competencies
Digital campaign strategy design
Social media engagement and optimization
Content creation and storytelling
Analytics and KPI monitoring
Paid and influencer marketing techniques
Ethical and sustainable online practices
Strategic alignment of digital marketing
Course Outline
Unit 1: Introduction to Digital Marketing
Evolution of digital marketing strategies
Core frameworks for online campaigns
Case studies of digital transformation
Workshop on digital readiness
Unit 2: Content Marketing and Storytelling
Designing impactful digital content
Storytelling for audience engagement
Aligning content with brand identity
Practical content creation exercises
Unit 3: Social Media Strategy Development
Building multi-platform social media strategies
Leveraging Facebook, Instagram, LinkedIn, X, and TikTok
Scheduling and managing social content
Workshop on platform-specific tactics
Unit 4: Paid Media and Advertising Strategies
Paid social and search engine marketing (SEM)
Budget allocation and ROI measurement
Retargeting and conversion optimization
Case studies of paid campaigns
Unit 5: Influencer Marketing and Partnerships
Role of influencers in digital strategy
Selecting and managing influencer partnerships
Measuring influencer campaign effectiveness
Group project on influencer engagement
Unit 6: Digital Customer Engagement
Building two-way communication channels
Social listening and online reputation management
Customer service through digital platforms
Simulation of engagement scenarios
Unit 7: SEO and SEM in Digital Marketing
Principles of search engine optimization
Paid vs. organic search strategies
Tools for search visibility and ranking
Practical SEO workshop
Unit 8: Marketing Analytics and KPIs
Defining KPIs for digital campaigns
Tools for tracking and monitoring performance
Building dashboards for real-time analysis
Workshop on campaign analytics
Unit 9: Personalization and Marketing Automation
Tools for personalized campaigns
Email marketing and automation workflows
AI and predictive personalization
Case examples of automation success
Unit 10: Risk, Compliance, and Ethical Digital Practices
Data privacy and GDPR compliance in marketing
Ethical considerations in online advertising
Managing risks in social media campaigns
Workshop on ethical communication
Unit 11: Global and Cross-Cultural Digital Marketing
Adapting strategies for international audiences
Cultural influences on digital engagement
Case studies of global marketing campaigns
Group discussions on cross-cultural adaptation
Unit 12: Capstone Digital Marketing and Social Media Project
Group-based digital marketing strategy project
Designing integrated campaign roadmaps
Presenting ROI-focused digital strategies
Final action plan for organizational adoption
Closing Call to Action
Join this ten-day training course to master digital marketing and social media strategies, enabling you to design impactful, data-driven campaigns that drive engagement and business growth.
The Digital Marketing and Social Media Strategies Training Courses in Vienna offer professionals a comprehensive understanding of how to design, implement, and optimize digital campaigns that drive engagement, visibility, and measurable business results. These programs are tailored for marketing specialists, communication professionals, brand managers, and business leaders seeking to strengthen their digital capabilities and harness the power of social platforms in a competitive marketplace.
Participants explore the full spectrum of digital marketing strategies, including search engine optimization, content marketing, paid advertising, email automation, and data analytics. The courses emphasize how integrated digital tactics support brand growth, customer acquisition, and long-term loyalty. Through practical exercises, real-world case studies, and hands-on tool demonstrations, attendees learn to craft compelling digital content, manage campaign budgets, and interpret performance metrics that guide continuous improvement.
These social media strategy training programs in Vienna also highlight the evolving role of social platforms in shaping consumer behavior and brand perception. Participants examine audience segmentation, platform-specific content design, influencer partnerships, community management, and social listening practices. The curriculum explores both organic and paid social media approaches, helping professionals align channel strategies with brand identity and target audience expectations.
Attending these training courses in Vienna provides valuable exposure to global best practices within a dynamic and innovative business environment. Vienna’s multicultural landscape and thriving digital ecosystem create an ideal setting for exploring new trends, emerging technologies, and creative techniques in digital communication. By completing this specialization, participants will be equipped with the strategic insight, technical competencies, and creative skills needed to build high-performing digital campaigns, strengthen social media presence, and support organizational growth in an increasingly digital-first world.