The Digital Transformation in Public Relations in Amman is a forward-looking training course designed to help PR professionals adapt to today’s digital landscape.
From:
06-04-2026
From:
26-10-2026
Course Overview
Public relations has evolved beyond press releases and media outreach into a dynamic, technology-driven discipline. Organizations must embrace digital transformation in PR to remain relevant, agile, and influential in today’s hyperconnected environment.
This Digital Transformation in Public Relations Training Course provides participants with the frameworks to leverage digital platforms, apply analytics, and implement AI-enabled tools to transform communication strategies. Attendees will explore how to integrate digital storytelling, influencer engagement, and data-driven decision-making into PR campaigns.
Through interactive workshops, case studies, and digital simulations, participants will gain practical skills to design innovative, measurable, and future-ready PR strategies.
Course Benefits
Leverage digital platforms for effective PR campaigns.
Use analytics to measure communication performance.
Apply AI and automation tools in PR strategy.
Strengthen online reputation and stakeholder engagement.
Future-proof PR practices through digital innovation.
Course Objectives
Define the role of digital transformation in PR.
Apply digital platforms for storytelling and engagement.
Use analytics and data to evaluate PR impact.
Integrate automation and AI tools into PR workflows.
Manage online reputation and social media dynamics.
Align digital PR with organizational strategy.
Build a culture of innovation in PR teams.
Training Methodology
The course integrates interactive lectures, digital platform demonstrations, analytics tool practice, case studies, and simulations. Participants will design digital-first PR campaigns and apply measurement frameworks.
Target Audience
PR and corporate communication professionals.
Marketing and brand managers.
Media relations and digital communication specialists.
Executives seeking to modernize PR strategies.
Target Competencies
Digital PR strategy.
PR analytics and measurement.
AI and automation in PR.
Online reputation and engagement.
Course Outline
Unit 1: The Digital Evolution of Public Relations
From traditional PR to digital-first strategies.
The impact of technology on communication.
Opportunities and challenges of digital PR.
Case studies of successful transformations.
Unit 2: Digital Platforms and Storytelling
Social media as a PR channel.
Digital storytelling and content creation.
Influencer engagement strategies.
Integrating multimedia for maximum impact.
Unit 3: Data-Driven PR and Analytics
Using data to guide communication strategies.
KPIs and metrics for digital PR.
Tools for analytics and reporting.
Practical exercises with PR dashboards.
Unit 4: AI, Automation, and PR Innovation
AI in media monitoring and sentiment analysis.
Automating PR workflows and reporting.
Chatbots and digital engagement tools.
Future trends in AI-powered communications.
Unit 5: Online Reputation and Digital Risk Management
Managing brand reputation online.
Addressing misinformation and digital crises.
Monitoring social media sentiment.
Building resilient online communication strategies.
Ready to embrace the digital future of PR?
Join the Digital Transformation in Public Relations Training Course with EuroQuest International Training and gain the skills to innovate, measure, and lead in the digital era.
The Digital Transformation in Public Relations Training Course in Amman offers professionals a comprehensive framework to adapt and thrive in the evolving digital landscape. Designed for PR managers, communication strategists, and digital media professionals, this program emphasizes integrating digital platforms, analytics, and technologies into PR strategies to drive measurable impact.
Participants will explore how to leverage digital storytelling, influencer engagement, and data-driven decision-making in PR campaigns. The course covers the application of AI-enabled tools, social media analytics, and content personalization to enhance audience engagement and brand visibility. Through practical workshops and case studies, attendees will develop skills to craft compelling narratives, manage online reputations, and measure campaign effectiveness using digital metrics.
The curriculum also addresses the ethical considerations and challenges associated with digital PR, ensuring that professionals can navigate issues related to data privacy, transparency, and online credibility. Participants will gain insights into building and maintaining a consistent brand voice across various digital channels, ensuring coherence and reinforcing brand identity.
By attending this training in Amman, professionals will engage with a network of peers and experts, sharing experiences and strategies to navigate the complexities of digital transformation in public relations. The city's dynamic business environment provides an ideal setting for learning and collaboration, equipping participants with the knowledge and tools to lead innovative PR campaigns that resonate with modern audiences and align with organizational goals.