The Digital Transformation in Public Relations course in Amsterdam teaches professionals how to leverage digital tools and strategies to enhance their PR campaigns and engage with modern audiences.
From:
06-04-2026
Course Overview
Public relations has evolved beyond press releases and media outreach into a dynamic, technology-driven discipline. Organizations must embrace digital transformation in PR to remain relevant, agile, and influential in today’s hyperconnected environment.
This Digital Transformation in Public Relations Training Course provides participants with the frameworks to leverage digital platforms, apply analytics, and implement AI-enabled tools to transform communication strategies. Attendees will explore how to integrate digital storytelling, influencer engagement, and data-driven decision-making into PR campaigns.
Through interactive workshops, case studies, and digital simulations, participants will gain practical skills to design innovative, measurable, and future-ready PR strategies.
Course Benefits
Leverage digital platforms for effective PR campaigns.
Use analytics to measure communication performance.
Apply AI and automation tools in PR strategy.
Strengthen online reputation and stakeholder engagement.
Future-proof PR practices through digital innovation.
Course Objectives
Define the role of digital transformation in PR.
Apply digital platforms for storytelling and engagement.
Use analytics and data to evaluate PR impact.
Integrate automation and AI tools into PR workflows.
Manage online reputation and social media dynamics.
Align digital PR with organizational strategy.
Build a culture of innovation in PR teams.
Training Methodology
The course integrates interactive lectures, digital platform demonstrations, analytics tool practice, case studies, and simulations. Participants will design digital-first PR campaigns and apply measurement frameworks.
Target Audience
PR and corporate communication professionals.
Marketing and brand managers.
Media relations and digital communication specialists.
Executives seeking to modernize PR strategies.
Target Competencies
Digital PR strategy.
PR analytics and measurement.
AI and automation in PR.
Online reputation and engagement.
Course Outline
Unit 1: The Digital Evolution of Public Relations
From traditional PR to digital-first strategies.
The impact of technology on communication.
Opportunities and challenges of digital PR.
Case studies of successful transformations.
Unit 2: Digital Platforms and Storytelling
Social media as a PR channel.
Digital storytelling and content creation.
Influencer engagement strategies.
Integrating multimedia for maximum impact.
Unit 3: Data-Driven PR and Analytics
Using data to guide communication strategies.
KPIs and metrics for digital PR.
Tools for analytics and reporting.
Practical exercises with PR dashboards.
Unit 4: AI, Automation, and PR Innovation
AI in media monitoring and sentiment analysis.
Automating PR workflows and reporting.
Chatbots and digital engagement tools.
Future trends in AI-powered communications.
Unit 5: Online Reputation and Digital Risk Management
Managing brand reputation online.
Addressing misinformation and digital crises.
Monitoring social media sentiment.
Building resilient online communication strategies.
Ready to embrace the digital future of PR?
Join the Digital Transformation in Public Relations Training Course with EuroQuest International Training and gain the skills to innovate, measure, and lead in the digital era.
The Digital Transformation in Public Relations Training Courses in Amsterdam provide professionals with the strategic knowledge and technological tools needed to adapt communication practices to the digital age. Designed for PR specialists, corporate communication managers, digital marketers, and brand strategists, these programs focus on integrating innovation, data, and technology into modern public relations to enhance engagement, transparency, and impact.
Participants gain a deep understanding of digital transformation in PR, exploring how emerging technologies are reshaping media relations, reputation management, and stakeholder communication. The courses highlight the role of digital platforms, automation, and analytics in driving targeted, real-time communication strategies. Through interactive workshops and case studies, participants learn to use digital storytelling, social listening, and content management tools to monitor public sentiment, engage audiences, and deliver measurable results.
These digital public relations training programs in Amsterdam blend strategic insights with hands-on practice. Key topics include digital communication planning, influencer and content marketing, data analytics for PR, online reputation management, and the integration of AI and automation in communication workflows. The curriculum also covers digital ethics, cybersecurity awareness, and the balance between technology and human connection in corporate communication. Participants develop the skills to lead digital transformation initiatives that modernize and future-proof their organizations’ PR functions.
Attending these training courses in Amsterdam offers professionals access to international experts and peers at the forefront of digital communication innovation. The city’s vibrant business and technology ecosystem provides the perfect setting to explore global trends and best practices. By completing this specialization, participants will be equipped to harness digital tools and data-driven insights—transforming their PR strategies to enhance visibility, responsiveness, and credibility in today’s fast-evolving media landscape.