The Digital Transformation in Public Relations course in Budapest is designed to help professionals adapt PR strategies to the digital landscape, enhancing brand engagement and media relations.
From:
05-10-2026
Course Overview
Public relations has evolved beyond press releases and media outreach into a dynamic, technology-driven discipline. Organizations must embrace digital transformation in PR to remain relevant, agile, and influential in today’s hyperconnected environment.
This Digital Transformation in Public Relations Training Course provides participants with the frameworks to leverage digital platforms, apply analytics, and implement AI-enabled tools to transform communication strategies. Attendees will explore how to integrate digital storytelling, influencer engagement, and data-driven decision-making into PR campaigns.
Through interactive workshops, case studies, and digital simulations, participants will gain practical skills to design innovative, measurable, and future-ready PR strategies.
Course Benefits
Leverage digital platforms for effective PR campaigns.
Use analytics to measure communication performance.
Apply AI and automation tools in PR strategy.
Strengthen online reputation and stakeholder engagement.
Future-proof PR practices through digital innovation.
Course Objectives
Define the role of digital transformation in PR.
Apply digital platforms for storytelling and engagement.
Use analytics and data to evaluate PR impact.
Integrate automation and AI tools into PR workflows.
Manage online reputation and social media dynamics.
Align digital PR with organizational strategy.
Build a culture of innovation in PR teams.
Training Methodology
The course integrates interactive lectures, digital platform demonstrations, analytics tool practice, case studies, and simulations. Participants will design digital-first PR campaigns and apply measurement frameworks.
Target Audience
PR and corporate communication professionals.
Marketing and brand managers.
Media relations and digital communication specialists.
Executives seeking to modernize PR strategies.
Target Competencies
Digital PR strategy.
PR analytics and measurement.
AI and automation in PR.
Online reputation and engagement.
Course Outline
Unit 1: The Digital Evolution of Public Relations
From traditional PR to digital-first strategies.
The impact of technology on communication.
Opportunities and challenges of digital PR.
Case studies of successful transformations.
Unit 2: Digital Platforms and Storytelling
Social media as a PR channel.
Digital storytelling and content creation.
Influencer engagement strategies.
Integrating multimedia for maximum impact.
Unit 3: Data-Driven PR and Analytics
Using data to guide communication strategies.
KPIs and metrics for digital PR.
Tools for analytics and reporting.
Practical exercises with PR dashboards.
Unit 4: AI, Automation, and PR Innovation
AI in media monitoring and sentiment analysis.
Automating PR workflows and reporting.
Chatbots and digital engagement tools.
Future trends in AI-powered communications.
Unit 5: Online Reputation and Digital Risk Management
Managing brand reputation online.
Addressing misinformation and digital crises.
Monitoring social media sentiment.
Building resilient online communication strategies.
Ready to embrace the digital future of PR?
Join the Digital Transformation in Public Relations Training Course with EuroQuest International Training and gain the skills to innovate, measure, and lead in the digital era.
The Digital Transformation in Public Relations Training Courses in Budapest provide professionals with a comprehensive understanding of how emerging technologies, data-driven strategies, and evolving communication channels are reshaping modern PR practices. Designed for public relations officers, communication specialists, marketing professionals, and organizational leaders, these programs focus on leveraging digital tools to enhance brand visibility, manage stakeholder relationships, and navigate the complexities of today’s fast-paced media environment.
Participants explore the foundations of digital transformation in public relations, including social media strategy, online reputation management, content creation, and digital storytelling. Emphasis is placed on understanding audience behaviour in digital spaces, utilizing analytics to measure communication impact, and adapting PR campaigns to multi-platform ecosystems. Through practical exercises and case studies, attendees gain hands-on experience with tools that support monitoring, engagement, and real-time communication, enabling them to respond effectively to opportunities and challenges.
These digital PR training programs in Budapest also highlight the increasing importance of strategic communication in an era where information spreads rapidly across global networks. Participants learn to integrate digital technologies into traditional PR frameworks, develop data-informed messaging strategies, and manage crisis communication in online environments. The curriculum balances theoretical foundations with applied learning, equipping professionals to design integrated communication strategies that align with organizational goals.
Attending these training courses in Budapest provides a dynamic learning experience enriched by expert-led discussions and access to diverse perspectives from international peers. The city’s vibrant professional landscape enhances exploration of global digital communication trends and innovative PR methodologies. By completing this specialization, participants will be prepared to navigate digital transformation confidently—strengthening their ability to engage audiences, protect organizational reputation, and drive effective communication in an increasingly connected world.