The Digital Transformation in Public Relations training course in Jakarta is designed for PR professionals who want to harness digital tools to enhance communication strategies and manage public relations in the digital age.
From:
20-04-2026
From:
17-08-2026
From:
02-11-2026
Course Overview
Public relations has evolved beyond press releases and media outreach into a dynamic, technology-driven discipline. Organizations must embrace digital transformation in PR to remain relevant, agile, and influential in today’s hyperconnected environment.
This Digital Transformation in Public Relations Training Course provides participants with the frameworks to leverage digital platforms, apply analytics, and implement AI-enabled tools to transform communication strategies. Attendees will explore how to integrate digital storytelling, influencer engagement, and data-driven decision-making into PR campaigns.
Through interactive workshops, case studies, and digital simulations, participants will gain practical skills to design innovative, measurable, and future-ready PR strategies.
Course Benefits
Leverage digital platforms for effective PR campaigns.
Use analytics to measure communication performance.
Apply AI and automation tools in PR strategy.
Strengthen online reputation and stakeholder engagement.
Future-proof PR practices through digital innovation.
Course Objectives
Define the role of digital transformation in PR.
Apply digital platforms for storytelling and engagement.
Use analytics and data to evaluate PR impact.
Integrate automation and AI tools into PR workflows.
Manage online reputation and social media dynamics.
Align digital PR with organizational strategy.
Build a culture of innovation in PR teams.
Training Methodology
The course integrates interactive lectures, digital platform demonstrations, analytics tool practice, case studies, and simulations. Participants will design digital-first PR campaigns and apply measurement frameworks.
Target Audience
PR and corporate communication professionals.
Marketing and brand managers.
Media relations and digital communication specialists.
Executives seeking to modernize PR strategies.
Target Competencies
Digital PR strategy.
PR analytics and measurement.
AI and automation in PR.
Online reputation and engagement.
Course Outline
Unit 1: The Digital Evolution of Public Relations
From traditional PR to digital-first strategies.
The impact of technology on communication.
Opportunities and challenges of digital PR.
Case studies of successful transformations.
Unit 2: Digital Platforms and Storytelling
Social media as a PR channel.
Digital storytelling and content creation.
Influencer engagement strategies.
Integrating multimedia for maximum impact.
Unit 3: Data-Driven PR and Analytics
Using data to guide communication strategies.
KPIs and metrics for digital PR.
Tools for analytics and reporting.
Practical exercises with PR dashboards.
Unit 4: AI, Automation, and PR Innovation
AI in media monitoring and sentiment analysis.
Automating PR workflows and reporting.
Chatbots and digital engagement tools.
Future trends in AI-powered communications.
Unit 5: Online Reputation and Digital Risk Management
Managing brand reputation online.
Addressing misinformation and digital crises.
Monitoring social media sentiment.
Building resilient online communication strategies.
Ready to embrace the digital future of PR?
Join the Digital Transformation in Public Relations Training Course with EuroQuest International Training and gain the skills to innovate, measure, and lead in the digital era.
The Digital Transformation in Public Relations Training Courses in Jakarta equip communication professionals with the modern strategies, digital tools, and analytical capabilities needed to navigate today’s rapidly evolving PR landscape. Designed for PR practitioners, communication managers, digital strategists, marketing teams, and corporate leaders, these programs focus on integrating technology-driven approaches into public relations to enhance engagement, strengthen brand reputation, and support data-informed decision-making. Participants gain practical insights into how digital transformation is redefining communication practices across industries.
Throughout the specialization, participants explore the core components of digital PR, including social media strategy, digital storytelling, online reputation management, and real-time communication. The courses highlight how technology enables more personalized, interactive, and measurable communication with key audiences. Through hands-on exercises and case-based discussions, attendees learn to leverage digital platforms, manage content across multiple channels, utilize social listening tools, and analyze digital performance metrics to optimize PR initiatives.
These digital transformation PR training programs in Jakarta also emphasize the impact of emerging technologies—such as automation, artificial intelligence, and data analytics—on modern communication strategies. Participants examine how digital tools support faster decision-making, improve campaign targeting, and streamline internal communication workflows. The curriculum includes best practices for managing digital crises, enhancing stakeholder engagement through interactive content, and maintaining authenticity in increasingly digital environments.
Attending these training courses in Jakarta offers professionals a valuable opportunity to engage with peers and experts within a dynamic and technologically advancing communication landscape. The city’s growing digital economy and diverse business environment provide an ideal backdrop for exploring the intersection of technology and public relations. By completing this specialization, participants develop the skills and confidence needed to lead digital transformation efforts—ensuring their organizations remain competitive, innovative, and effective in a digitally connected world.