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Course Overview

Public relations has evolved beyond press releases and media outreach into a dynamic, technology-driven discipline. Organizations must embrace digital transformation in PR to remain relevant, agile, and influential in today’s hyperconnected environment.

This Digital Transformation in Public Relations Training Course provides participants with the frameworks to leverage digital platforms, apply analytics, and implement AI-enabled tools to transform communication strategies. Attendees will explore how to integrate digital storytelling, influencer engagement, and data-driven decision-making into PR campaigns.

Through interactive workshops, case studies, and digital simulations, participants will gain practical skills to design innovative, measurable, and future-ready PR strategies.

Course Benefits

• Leverage digital platforms for effective PR campaigns.

• Use analytics to measure communication performance.

• Apply AI and automation tools in PR strategy.

• Strengthen online reputation and stakeholder engagement.

• Future-proof PR practices through digital innovation.

Course Objectives

• Define the role of digital transformation in PR.

• Apply digital platforms for storytelling and engagement.

• Use analytics and data to evaluate PR impact.

• Integrate automation and AI tools into PR workflows.

• Manage online reputation and social media dynamics.

• Align digital PR with organizational strategy.

• Build a culture of innovation in PR teams.

Training Methodology

The course integrates interactive lectures, digital platform demonstrations, analytics tool practice, case studies, and simulations. Participants will design digital-first PR campaigns and apply measurement frameworks.

Target Audience

• PR and corporate communication professionals.

• Marketing and brand managers.

• Media relations and digital communication specialists.

• Executives seeking to modernize PR strategies.

Target Competencies

• Digital PR strategy.

• PR analytics and measurement.

• AI and automation in PR.

• Online reputation and engagement.

Course Outline

Unit 1: The Digital Evolution of Public Relations

• From traditional PR to digital-first strategies.

• The impact of technology on communication.

• Opportunities and challenges of digital PR.

• Case studies of successful transformations.

Unit 2: Digital Platforms and Storytelling

• Social media as a PR channel.

• Digital storytelling and content creation.

• Influencer engagement strategies.

• Integrating multimedia for maximum impact.

Unit 3: Data-Driven PR and Analytics

• Using data to guide communication strategies.

• KPIs and metrics for digital PR.

• Tools for analytics and reporting.

• Practical exercises with PR dashboards.

Unit 4: AI, Automation, and PR Innovation

• AI in media monitoring and sentiment analysis.

• Automating PR workflows and reporting.

• Chatbots and digital engagement tools.

• Future trends in AI-powered communications.

Unit 5: Online Reputation and Digital Risk Management

• Managing brand reputation online.

• Addressing misinformation and digital crises.

• Monitoring social media sentiment.

• Building resilient online communication strategies.

Ready to embrace the digital future of PR?
Join the Digital Transformation in Public Relations Training Course with EuroQuest International Training and gain the skills to innovate, measure, and lead in the digital era.