The Employer Branding and Talent Marketing training course in Jakarta is designed for HR professionals and recruiters who want to enhance their employer brand and effectively market their organization to top talent.
From:
16-11-2026
Course Overview
Employer branding and talent marketing are critical to competing for top talent in today’s global workforce. This Employer Branding and Talent Marketing Training Course provides HR and business leaders with strategies to position their organization as an employer of choice, craft authentic employee value propositions, and communicate effectively with target talent segments.
Through case studies, branding workshops, and practical exercises, participants will learn to integrate branding with recruitment, employee engagement, and organizational culture to build sustainable talent pipelines.
The course ensures leaders can strengthen reputation, reduce turnover, and attract highly skilled professionals in competitive markets.
Course Benefits
Strengthen your employer brand for talent attraction.
Craft compelling employee value propositions (EVP).
Improve recruitment marketing and digital presence.
Build engagement and trust with current employees.
Gain competitive advantage in talent markets.
Course Objectives
Understand the principles of employer branding and talent marketing.
Develop strategies to position the organization as an employer of choice.
Design and communicate strong EVPs.
Leverage social media and digital platforms for recruitment.
Integrate branding with employee engagement strategies.
Measure the effectiveness of branding initiatives.
Build sustainable talent pipelines aligned with business needs.
Training Methodology
The course uses interactive lectures, branding case studies, talent marketing workshops, and digital communication exercises. Participants will design employer branding campaigns tailored to their organizational context.
Target Audience
HR and talent acquisition professionals.
Employer branding and communications specialists.
Executives responsible for talent strategy.
Managers seeking to strengthen recruitment marketing.
Target Competencies
Employer brand strategy.
Talent marketing.
Employee value proposition design.
Recruitment communication.
Course Outlines
Unit 1: Introduction to Employer Branding
Defining employer branding and talent marketing.
The link between brand and talent attraction.
Current trends in employer branding.
Case studies of strong employer brands.
Unit 2: Designing Employee Value Propositions (EVP)
Principles of EVP design.
Aligning EVP with organizational culture.
Communicating EVP internally and externally.
Examples of effective EVP strategies.
Unit 3: Talent Marketing and Recruitment Strategies
Leveraging social media for recruitment.
Recruitment campaigns that resonate with talent.
Digital platforms for employer branding.
Storytelling in talent marketing.
Unit 4: Engaging Employees as Brand Ambassadors
Linking employee experience to employer brand.
Encouraging employees to share authentic stories.
Building trust through transparency.
Recognition programs that reinforce branding.
Unit 5: Measuring Employer Brand Effectiveness
Metrics for employer branding success.
Tools for monitoring talent perception.
Benchmarking against industry competitors.
Using data for continuous improvement.
Unit 6: Integrating Branding into HR Strategy
Aligning employer branding with HR initiatives.
Connecting recruitment and retention efforts.
Branding through learning and development.
Employer branding in global organizations.
Unit 7: Sustaining Long-Term Employer Branding
Embedding brand values into culture.
Adapting strategies to future workforce trends.
Leveraging technology for branding innovation.
Roadmap for sustainable talent marketing success.
Ready to position your organization as an employer of choice?
Join the Employer Branding and Talent Marketing Training Course with EuroQuest International Training and build strategies to attract, engage, and retain top talent.
The Employer Branding and Talent Marketing Training Courses in Jakarta provide professionals with the essential tools and strategies to effectively attract, engage, and retain top talent in today’s competitive job market. These programs are designed for HR professionals, recruitment managers, talent acquisition leaders, and marketing experts who seek to develop a strong employer brand and leverage innovative talent marketing techniques to build a positive organizational reputation.
Participants will explore the key concepts of employer branding, including how to define and communicate a compelling employee value proposition (EVP), align branding with organizational culture, and utilize digital platforms for maximum reach. The courses emphasize the power of storytelling, social media, and content marketing to shape a company’s image and appeal to potential candidates. Through case studies and practical workshops, attendees will learn how to implement effective branding strategies and measure their impact on recruitment outcomes and employee engagement.
These talent marketing and employer branding courses in Jakarta also focus on building strategic alignment between HR and marketing teams, ensuring that employer branding efforts are integrated across all recruitment and retention initiatives. Participants gain valuable insights into the role of data analytics, candidate personas, and employee advocacy in creating personalized marketing campaigns that resonate with top talent. Additionally, the courses address how to manage brand reputation in times of crisis and ensure consistency across various digital and offline touchpoints.
Attending these training courses in Jakarta offers a unique opportunity to engage with global experts and network with HR and marketing professionals from diverse industries. Jakarta’s dynamic business environment provides an ideal setting for sharing best practices and discovering cutting-edge trends in talent acquisition and employer branding. By the end of the program, participants will be equipped to lead impactful employer branding initiatives, attract high-quality candidates, and build a workplace culture that drives long-term organizational success.