Course overview
Most office professionals negotiate constantly without ever calling it negotiation. Agreeing a deadline with a colleague in another team, asking a manager for budget, persuading a supplier to reprioritize, or getting three departments to accept a shared calendar are all acts of influence, and almost none of them are backed by formal authority. This course treats persuasion as a practical, learnable skill for coordinators, administrators, and specialists whose results depend on the willing cooperation of people they cannot instruct. It draws on Robert Cialdini's six principles of influence, the Cohen and Bradford model of influence without authority, and the classical ethos, pathos, and logos framework, then connects each idea to the ordinary conversations that fill an office week.
The emphasis throughout is on reaching durable agreement, not winning a single exchange. Participants learn to separate the position someone states from the interest underneath it, to frame a request so it fits the other person's priorities, and to hold a clear line assertively without tipping into aggression. Because the same techniques that build genuine agreement can be misused to pressure people, the course keeps ethics in view and stays close to the practical detail of workplace bargaining over priorities, resources, and time. Professionals whose work involves higher-stakes commercial bargaining sometimes pair it with advanced negotiation skills for procurement executives, though the focus here stays firmly on everyday office influence.
Why this matters
Flat structures, matrix reporting, and cross-functional projects have made lateral influence a core competence rather than a nice-to-have. A coordinator often depends on people in five teams who each report to someone else, and formal escalation is slow, costly, and corrosive to relationships. The professionals who consistently get things done are usually the ones who can make a reasonable case, read what the other side actually needs, and trade sensibly when resources are tight. These are teachable behaviors, yet they are rarely taught to non-managerial staff, who are expected to absorb them by osmosis.
There is also a credibility dividend. When someone negotiates priorities openly, keeps commitments, and frames requests around shared goals, colleagues start to grant cooperation more readily over time, which is exactly the reciprocity and liking dynamic Cialdini describes. The cost of getting this wrong is just as real: pushy tactics win the meeting and lose the relationship, while passivity leaves good ideas unheard. Learning where assertiveness ends and aggression begins, and how to frame a case for different audiences, gives office professionals a way to be both effective and trusted.
Course objectives
When you complete this course, you will be able to:
- Apply influence tactics to a situation ethically.
- Build influence over colleagues without formal authority.
- Diagnose the interests behind a stated position.
- Frame requests around the audience's priorities.
- Handle disagreement assertively, not aggressively or passively.
- Negotiate competing priorities without straining relationships.
- Protect core interests when facing objections or resistance.
- Sustain ethical negotiation practice across future work situations.
Course outline
Unit 1: Introduction to Negotiation and Persuasion
- Negotiation across deadlines, budgets, and resources.
- The difference between persuasion, influence, and coercion.
- Reciprocity, social proof, and scarcity from Cialdini.
- Common bargaining traps: over-claiming and hidden agendas.
Unit 2: Core Principles of Negotiation
- The stages behind Fisher and Ury's Getting to Yes.
- Distinguishing positions from underlying interests.
- Preparing your BATNA and reservation point.
- Finding common ground and expanding the pie.
Unit 3: Persuasive Communication Skills
- Framing proposals using gain-frame and loss-frame choices.
- Balancing ethos, pathos, and logos for credibility.
- Adapting message and tone for different audiences.
- Using a clear narrative to keep data memorable.
Unit 4: Handling Resistance and Objections
- Reading resistance: risk, workload, or lack of information.
- Acknowledging objections before responding to them.
- Reframing a flat no into a question on conditions.
- Knowing when to concede, trade, or hold your position.
Unit 5: Conflict Resolution through Negotiation
- Separating the people from the problem.
- The Thomas-Kilmann modes of handling conflict.
- Balancing assertiveness with empathy for shared interests.
- Guided review of documented workplace disputes.
Unit 6: Building Influence in the Workplace
- The Cohen and Bradford model of reciprocal currencies.
- Building credibility through reliability and expertise.
- Developing internal networks and social capital.
- Sustaining goodwill through the reciprocity principle.
Unit 7: Applying Negotiation and Persuasion at Work
- Mapping a recurring negotiation and matching principles.
- Reviewing worked examples of successful and failed deals.
- Building a personal action plan for future conversations.
- Embedding ethical influence into everyday team habits.
How the course is delivered
Sessions combine brief expert input with scenario-based discussion and small-group practice built around everyday office situations. Participants compare persuasive tactics, review documented examples, and refine their own approach through structured feedback. The course is educational and focuses on ethical persuasion; it does not endorse manipulative or coercive tactics.
Who should attend
The course is aimed at office professionals who must secure cooperation without formal authority:
- Office managers and administrators who coordinate work across several teams.
- Executive assistants and coordinators who negotiate calendars, resources, and priorities daily.
- HR and administrative professionals who mediate requests and manage competing demands.
- Project and operations staff who rely on colleagues outside their reporting line.
- Specialists and analysts who need buy-in for recommendations from senior stakeholders.
- Anyone seeking to strengthen everyday persuasion and influence at work.
About EuroQuest International Training
EuroQuest International Training is the provider of this course; it launched in 2015 and keeps its head office in Bratislava, Slovakia. Over a thousand different courses now make up its catalog. The count of professionals who have attended has climbed beyond fifteen thousand. Sessions run in Vienna, Barcelona, Istanbul, Paris, Dubai, London, and Geneva.
Frequently asked questions
Is a certificate awarded for this negotiation and persuasion course?
Yes. On completion you receive a certificate recording the course title and your attendance. It serves as a record of the learning you took part in, not as a professional credential of any kind.
Do I need a managerial role to benefit from it?
No. The course is built specifically for non-managerial office professionals who must persuade and reach agreement without positional authority. Coordinators, assistants, and specialists gain the most, because the frameworks address exactly the situations where you cannot simply instruct people to comply.
How is ethical persuasion distinguished from manipulation?
Ethical persuasion is transparent about its intent, respects the other person's freedom to say no, and relies on genuine reasons, honest evidence, and fair exchange. Manipulation hides intent, exploits pressure or false scarcity, and steers people toward choices against their own interests. The course teaches the former and openly flags the latter so participants can recognize and avoid it.
Related courses
Office professionals building influence often follow this course with the ones below:
- Psychology of Persuasion in Marketing
- Stakeholder Management and Strategic Influence
- Managing Stakeholders and Senior-Level Communication
- Emotional Intelligence in Project Leadership
Register for this course
Book this negotiation-and-persuasion course to get better results from everyday office conversations. Message EuroQuest to find a session that fits your calendar.
All Course Dates & Locations
29 dates · 15 cities · Sep 2026 – Jun 2027