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Course Overview

In an age of heightened transparency and public scrutiny, ethical public relations and corporate governance are essential for maintaining credibility and trust. Organizations must not only communicate effectively but also ensure that communication aligns with values, laws, and governance principles.

This Ethical Public Relations and Corporate Governance Training Course explores the intersection of PR ethics, governance standards, and accountability frameworks. Participants will learn how to avoid ethical pitfalls, handle sensitive issues responsibly, and build trust with stakeholders through principled communication.

Through case studies, simulations, and applied exercises, attendees will gain practical skills in managing reputational risks, navigating ethical dilemmas, and embedding integrity into corporate communication and governance practices.

Course Benefits

• Strengthen ethical standards in communication.

• Align PR practices with governance and accountability.

• Build trust with stakeholders and the public.

• Manage reputational and ethical risks effectively.

• Foster organizational integrity and transparency.

Course Objectives

• Define the role of ethics in PR and governance.

• Apply ethical frameworks to communication challenges.

• Recognize and manage reputational risks.

• Align PR strategies with governance principles and laws.

• Handle crises with integrity and accountability.

• Foster a culture of transparency and trust.

• Evaluate ethical performance in communication practices.

Training Methodology

The course blends interactive lectures, case studies of ethical dilemmas, group discussions, and scenario-based simulations. Participants will develop practical frameworks for applying ethics in PR and governance contexts.

Target Audience

• PR and communication professionals.

• Corporate governance and compliance officers.

• Executives and senior leaders.

• CSR and sustainability managers.

Target Competencies

• Ethical communication.

• Corporate governance alignment.

• Stakeholder trust building.

• Reputational risk management.

Course Outline

Unit 1: Ethics in Public Relations and Governance

• Defining ethics in corporate communication.

• Governance frameworks and principles.

• The link between ethics, trust, and reputation.

• Case studies of ethical success and failure.

Unit 2: PR Ethical Frameworks and Accountability

• Codes of ethics in PR (e.g., PRSA, CIPR).

• Transparency and accountability in communication.

• Avoiding misinformation and manipulation.

• Tools for ethical decision-making.

Unit 3: Managing Reputational and Ethical Risks

• Identifying risks in corporate communication.

• Handling sensitive and controversial issues.

• Crisis communication with integrity.

• Practical exercises in ethical risk management.

Unit 4: Governance and Communication Alignment

• Aligning PR with governance and compliance policies.

• The role of boards and executives in ethical communication.

• Communicating ESG and CSR initiatives responsibly.

• Legal and regulatory considerations.

Unit 5: Building a Culture of Ethics and Trust

• Embedding ethics into organizational culture.

• Training teams on ethical communication.

• Monitoring ethical performance and KPIs.

• Sustaining transparency for long-term trust.

Ready to embed ethics and governance in PR?
Join the Ethical Public Relations and Corporate Governance Training Course with EuroQuest International Training and strengthen integrity, accountability, and trust in your organization.