The Evolving Trends in Mobile and App Marketing course in Jakarta provides marketing professionals with the latest strategies to promote apps and engage users in today’s mobile-first market.
From:
06-04-2026
Course Overview
Mobile devices and apps dominate consumer engagement, making mobile-first strategies essential for marketers. This Evolving Trends in Mobile and App Marketing Training Course explores the latest tools, platforms, and approaches to increase visibility, acquire users, and build long-term loyalty.
The course covers app store optimization (ASO), mobile advertising, in-app engagement, data-driven personalization, and future trends such as AI-driven app marketing. Participants will analyze real-world case studies and develop campaigns tailored to mobile-first audiences.
By the end of this program, participants will be equipped with actionable strategies to maximize growth and adapt to the ever-changing mobile landscape.
Course Benefits
Stay up to date on evolving mobile marketing trends.
Optimize app visibility with app store optimization (ASO).
Increase user acquisition and retention.
Apply personalization to improve mobile engagement.
Benchmark against successful mobile-first campaigns.
Course Objectives
Define key trends in mobile and app marketing.
Apply ASO techniques to increase app discoverability.
Design user acquisition and retention strategies.
Use analytics to optimize mobile campaigns.
Leverage in-app engagement tools and techniques.
Explore mobile advertising platforms.
Evaluate future trends in app marketing innovation.
Training Methodology
This course blends lectures, live demos, case studies, and group exercises. Participants will practice designing mobile marketing campaigns and optimizing app engagement strategies.
Target Audience
Mobile and digital marketing professionals.
App developers and product managers.
Business development and growth strategists.
Executives aiming to leverage mobile-first opportunities.
Target Competencies
Mobile marketing strategy.
App store optimization (ASO).
User acquisition and retention.
Data-driven engagement.
Course Outline
Unit 1: The Mobile-First Marketing Landscape
Why mobile dominates consumer engagement.
Shifts in mobile and app user behavior.
Key drivers of mobile marketing growth.
Case studies of mobile-first strategies.
Unit 2: App Store Optimization (ASO)
Core principles of ASO.
Improving app visibility and downloads.
Optimizing app descriptions, visuals, and ratings.
Practical ASO exercises.
Unit 3: User Acquisition and Retention
Strategies for driving installs.
Designing retention-driven experiences.
Balancing acquisition cost and lifetime value.
Case study: retention-focused mobile campaigns.
Unit 4: In-App Engagement and Personalization
Tools for increasing in-app engagement.
Personalization and targeted content.
Push notifications and behavioral triggers.
Practical exercise: engagement plan design.
Unit 5: Future Trends in Mobile and App Marketing
AI and automation in mobile marketing.
Emerging mobile advertising platforms.
Trends in gamification and immersive apps.
Future of app-driven consumer engagement.
Ready to stay ahead in mobile-first marketing?
Join the Evolving Trends in Mobile and App Marketing Training Course with EuroQuest International Training and gain the skills to drive app growth, optimize engagement, and adapt to emerging trends.
The Evolving Trends in Mobile and App Marketing Training Courses in Jakarta equip professionals with the insights and practical skills needed to navigate the rapidly changing landscape of mobile user behavior, app engagement strategies, and digital marketing innovations. Designed for mobile marketers, app developers, product managers, digital strategists, and business leaders, these programs focus on the latest tools, trends, and techniques that drive success in mobile-centric markets.
Participants explore the foundational principles of mobile and app marketing, including user acquisition, onboarding optimization, app store visibility, in-app engagement, and retention strategies. The courses highlight how mobile experiences rely heavily on personalization, seamless usability, and real-time communication. Through practical exercises and case study analysis, attendees learn to design user journeys, optimize app performance, and leverage analytics for targeted marketing initiatives.
A significant component of the program focuses on emerging trends shaping mobile marketing, such as AI-powered personalization, predictive engagement models, mobile commerce growth, privacy-focused marketing approaches, and the rise of super apps. Participants examine how mobile advertising networks, push notification strategies, influencer partnerships, and in-app content personalization contribute to sustained engagement. The curriculum also covers advanced tools such as mobile analytics platforms, deep linking technologies, and automation systems that enhance campaign performance.
These mobile and app marketing training programs in Jakarta integrate global best practices with practical insights tailored to Indonesia’s fast-growing digital ecosystem. Jakarta’s tech-driven environment and expanding mobile-first consumer base provide an ideal setting for understanding the strategic importance of mobile channels in modern marketing.
By attending these training courses in Jakarta, professionals gain the expertise to adapt to evolving mobile trends, enhance app marketing effectiveness, and deliver high-impact mobile experiences. Upon completion, participants are equipped to lead mobile marketing initiatives that improve user engagement, strengthen retention, and drive long-term digital growth.