The Experiential Marketing and Interactive Campaigns in Amman is a hands-on training course designed to help professionals create memorable, customer-driven brand experiences.
From:
23-03-2026
Course Overview
Modern consumers expect more than passive advertising — they seek memorable brand experiences. This Experiential Marketing and Interactive Campaigns Training Course provides participants with the skills to design, plan, and deliver immersive marketing campaigns that drive engagement and strengthen customer relationships.
The course covers experiential strategy, event-based marketing, digital interactivity, sensory branding, and ROI measurement. Participants will study global case studies and develop hands-on projects to design impactful brand experiences across physical and digital channels.
By the end of this program, professionals will understand how to transform marketing into meaningful experiences that resonate with target audiences.
Course Benefits
Understand experiential marketing principles and impact.
Design interactive campaigns that boost engagement.
Apply sensory and digital strategies to brand experiences.
Measure the effectiveness and ROI of experiential campaigns.
Benchmark against global leaders in immersive marketing.
Course Objectives
Define experiential marketing and interactive campaign strategies.
Apply tools for designing immersive experiences.
Leverage digital and event-based engagement platforms.
Integrate sensory branding into marketing efforts.
Develop KPIs and frameworks to measure impact.
Explore innovative global case studies.
Create practical experiential marketing prototypes.
Training Methodology
The course blends lectures, global case studies, group workshops, and project-based activities. Participants will design and present interactive campaign concepts.
Target Audience
Marketing and brand managers.
Event and experiential marketing professionals.
Digital engagement specialists.
Executives seeking innovative campaign strategies.
Target Competencies
Experiential marketing design.
Interactive campaign planning.
Consumer engagement strategies.
ROI measurement for brand experiences.
Course Outline
Unit 1: Introduction to Experiential Marketing
Defining experiential marketing.
Evolution from traditional to interactive campaigns.
Why experiences drive stronger brand loyalty.
Case examples of experiential success.
Unit 2: Designing Immersive Brand Experiences
Core principles of experience-driven campaigns.
Tools for creative experience design.
Linking campaigns to brand identity.
Practical workshop: experience concept design.
Unit 3: Interactive Campaigns and Digital Tools
Digital platforms for interactive engagement.
Gamification and user participation.
Social media and mobile-driven interactivity.
Case study: successful digital experiential campaign.
Unit 4: Sensory Branding and Consumer Connection
Role of senses in brand experience.
Creating multi-sensory interactions.
Emotional triggers in experiential campaigns.
Group activity: sensory campaign prototype.
Unit 5: Measuring Impact and Future Trends
KPIs for experiential and interactive marketing.
ROI measurement frameworks.
Post-campaign evaluation techniques.
Future trends in immersive marketing.
Ready to create memorable brand experiences?
Join the Experiential Marketing and Interactive Campaigns Training Course with EuroQuest International Training and gain the skills to design interactive, loyalty-driven campaigns that leave lasting impact.
The Experiential Marketing and Interactive Campaigns Training Courses in Amman provide professionals with strategic insights and practical methods for designing brand experiences that inspire emotional engagement, reinforce brand identity, and encourage active audience participation. Designed for marketing managers, brand strategists, event coordinators, communication specialists, and creative campaign designers, these programs focus on transforming marketing from message-based communication into immersive, memorable brand interactions.
Participants explore the key principles of experiential marketing, including experience design, sensory engagement, consumer psychology, and storytelling. The courses highlight how brands can build deeper connections by creating events, installations, digital experiences, or interactive environments that encourage customers to feel, share, and connect. Through real-world case studies and hands-on creative exercises, attendees learn to map consumer touchpoints, design campaign themes, and integrate live and digital components into cohesive experiential strategies.
These interactive campaign training programs in Amman also emphasize the integration of technology to enhance audience participation. Participants examine tools such as augmented and virtual reality, mobile engagement platforms, geolocation-based marketing, social media activation, and interactive content design. The curriculum covers methods for encouraging user-generated content, measuring engagement impact, and evaluating experience-driven campaign performance across multiple channels.
Additionally, the courses address the role of collaboration, creative partnerships, and influencer engagement in broadening campaign reach and authenticity. Participants learn to develop campaign briefs, coordinate production teams, manage timelines, and ensure brand consistency throughout all experiential touchpoints.
Attending these training courses in Amman offers a dynamic learning setting within a growing regional hub for cultural, commercial, and digital innovation. Peer collaboration and expert-led discussions allow participants to explore diverse approaches and adapt experiential strategies to various industries and audiences.
By the end of the program, participants will be equipped to create immersive, engaging, and memorable brand experiences that deepen consumer relationships, enhance brand loyalty, and drive meaningful campaign impact in competitive and experience-driven markets.