The Experiential Marketing and Interactive Campaigns course in Jakarta provides marketers with the tools to design immersive, consumer-focused campaigns that foster brand engagement.
From:
23-02-2026
Course Overview
Modern consumers expect more than passive advertising — they seek memorable brand experiences. This Experiential Marketing and Interactive Campaigns Training Course provides participants with the skills to design, plan, and deliver immersive marketing campaigns that drive engagement and strengthen customer relationships.
The course covers experiential strategy, event-based marketing, digital interactivity, sensory branding, and ROI measurement. Participants will study global case studies and develop hands-on projects to design impactful brand experiences across physical and digital channels.
By the end of this program, professionals will understand how to transform marketing into meaningful experiences that resonate with target audiences.
Course Benefits
Understand experiential marketing principles and impact.
Design interactive campaigns that boost engagement.
Apply sensory and digital strategies to brand experiences.
Measure the effectiveness and ROI of experiential campaigns.
Benchmark against global leaders in immersive marketing.
Course Objectives
Define experiential marketing and interactive campaign strategies.
Apply tools for designing immersive experiences.
Leverage digital and event-based engagement platforms.
Integrate sensory branding into marketing efforts.
Develop KPIs and frameworks to measure impact.
Explore innovative global case studies.
Create practical experiential marketing prototypes.
Training Methodology
The course blends lectures, global case studies, group workshops, and project-based activities. Participants will design and present interactive campaign concepts.
Target Audience
Marketing and brand managers.
Event and experiential marketing professionals.
Digital engagement specialists.
Executives seeking innovative campaign strategies.
Target Competencies
Experiential marketing design.
Interactive campaign planning.
Consumer engagement strategies.
ROI measurement for brand experiences.
Course Outline
Unit 1: Introduction to Experiential Marketing
Defining experiential marketing.
Evolution from traditional to interactive campaigns.
Why experiences drive stronger brand loyalty.
Case examples of experiential success.
Unit 2: Designing Immersive Brand Experiences
Core principles of experience-driven campaigns.
Tools for creative experience design.
Linking campaigns to brand identity.
Practical workshop: experience concept design.
Unit 3: Interactive Campaigns and Digital Tools
Digital platforms for interactive engagement.
Gamification and user participation.
Social media and mobile-driven interactivity.
Case study: successful digital experiential campaign.
Unit 4: Sensory Branding and Consumer Connection
Role of senses in brand experience.
Creating multi-sensory interactions.
Emotional triggers in experiential campaigns.
Group activity: sensory campaign prototype.
Unit 5: Measuring Impact and Future Trends
KPIs for experiential and interactive marketing.
ROI measurement frameworks.
Post-campaign evaluation techniques.
Future trends in immersive marketing.
Ready to create memorable brand experiences?
Join the Experiential Marketing and Interactive Campaigns Training Course with EuroQuest International Training and gain the skills to design interactive, loyalty-driven campaigns that leave lasting impact.
The Experiential Marketing and Interactive Campaigns Training Courses in Jakarta provide professionals with the strategic insights and creative methodologies needed to design immersive brand experiences that capture attention, inspire engagement, and build lasting emotional connections with audiences. Ideal for marketing managers, brand strategists, event planners, creative directors, and communication professionals, these programs focus on experiential techniques that bring brands to life through hands-on, memorable, and interactive touchpoints.
Participants explore the core principles of experiential marketing, including sensory branding, immersive storytelling, environment design, and audience participation. The courses highlight how live events, pop-up activations, brand experiences, and interactive displays can shape perceptions and differentiate brands in competitive markets. Through case studies and practical exercises, attendees learn to conceptualize experiential ideas, design engagement pathways, and integrate digital enhancements—such as AR/VR, gamification, and interactive media—to amplify audience involvement.
A significant portion of the program focuses on interactive campaign strategies, examining how digital tools and real-time engagement platforms elevate campaign performance. Participants study techniques for creating participatory content, leveraging social amplification, using digital kiosks or mobile apps, and optimizing user-generated content to extend campaign reach. The curriculum also covers measurement frameworks, post-event evaluation, and data-driven insights to assess effectiveness and refine future experiential initiatives.
These experiential marketing and interactive campaign training programs in Jakarta blend global best practices with practical applications suited to Indonesia’s dynamic commercial and cultural landscape. Jakarta’s diverse and fast-evolving consumer market provides an ideal setting for understanding how immersive and interactive experiences resonate with audiences and deepen brand relationships.
By attending these training courses in Jakarta, professionals gain the expertise to design high-impact experiential concepts, create interactive engagement strategies, and deliver campaigns that leave lasting impressions. Upon completion, participants are equipped to lead innovative marketing initiatives that elevate brand visibility, strengthen engagement, and support long-term business success.