The Marketing Automation and AI Integration course in Jakarta equips professionals with the skills to integrate automation and AI into marketing strategies for enhanced efficiency and customer engagement.
From:
20-07-2026
Course Overview
Modern marketing demands efficiency, personalization, and scalability. This Marketing Automation and AI Integration Training Course provides participants with the tools and strategies to leverage automation platforms and AI technologies for smarter, data-driven marketing.
The course covers CRM and automation platforms, AI-powered personalization, predictive analytics, omnichannel automation, and campaign optimization. Participants will study global best practices and practice hands-on exercises in designing automated workflows and AI-enhanced campaigns.
By the end of the program, professionals will understand how to combine technology with strategy to deliver more relevant, efficient, and impactful marketing.
Course Benefits
Streamline campaigns with automation tools.
Enhance personalization using AI-driven insights.
Improve efficiency across marketing channels.
Leverage predictive analytics for smarter decisions.
Align automation with business and customer goals.
Course Objectives
Define marketing automation and AI integration principles.
Apply CRM and automation platforms to campaign design.
Use AI for predictive analytics and personalization.
Develop omnichannel automated engagement strategies.
Optimize campaign performance with data insights.
Balance automation with authentic human interaction.
Benchmark best practices in AI-driven marketing.
Training Methodology
This course blends lectures, demos of leading automation tools, case studies, and group exercises. Participants will design and simulate automated workflows and AI-enhanced campaigns.
Target Audience
Marketing and digital strategy professionals.
CRM and automation managers.
Data and analytics specialists.
Executives aiming to integrate AI into marketing.
Target Competencies
Marketing automation strategy.
AI-powered personalization.
Predictive analytics in marketing.
Omnichannel campaign management.
Course Outline
Unit 1: Foundations of Marketing Automation
Defining automation in marketing.
Key benefits and challenges.
Overview of leading automation tools.
Case examples of automation success.
Unit 2: AI in Marketing Strategy
Role of AI in customer insights.
Predictive analytics and trend forecasting.
AI-driven personalization.
Case study: AI-powered campaign.
Unit 3: Automation Platforms and CRM Integration
Building workflows with CRM and automation tools.
Lead nurturing and scoring automation.
Email, SMS, and social automation.
Hands-on workflow design exercise.
Unit 4: Omnichannel Engagement Strategies
Coordinating automation across channels.
Personalizing multi-touch customer journeys.
Retargeting and cross-platform integration.
Group activity: omnichannel strategy plan.
Unit 5: Optimization and Future of AI in Marketing
Monitoring and improving campaign performance.
Balancing automation with human touch.
Emerging AI tools for marketers.
Future trends in marketing technology.
Ready to transform your marketing with automation and AI?
Join the Marketing Automation and AI Integration Training Course with EuroQuest International Training and gain the expertise to design smarter, more personalized, and scalable marketing strategies.
The Marketing Automation and AI Integration Training Courses in Jakarta provide professionals with the advanced knowledge and technical skills required to modernize marketing operations, enhance personalization, and improve campaign efficiency through automated systems and intelligent technologies. Designed for digital marketers, CRM specialists, marketing managers, data analysts, and business leaders, these programs focus on leveraging automation and artificial intelligence to drive scalable, data-driven marketing performance.
Participants explore the foundational principles of marketing automation, including workflow design, lead nurturing sequences, segmentation strategies, and cross-channel campaign orchestration. The courses highlight how automation platforms streamline repetitive tasks, improve targeting accuracy, and support consistent customer engagement. Through hands-on exercises and platform demonstrations, attendees learn to build automated campaigns, analyze behavior-triggered flows, and optimize communication across email, social media, mobile, and web channels.
A major component of the program focuses on the integration of artificial intelligence in marketing, examining how AI enhances personalization, predictive analytics, content optimization, and customer journey management. Participants study practical applications such as recommendation engines, conversational AI, sentiment analysis, and predictive scoring models that enhance campaign precision and customer experiences. The curriculum also addresses governance considerations, data privacy, and best practices for ensuring ethical AI adoption in marketing operations.
These marketing automation and AI integration training programs in Jakarta combine technical skills with strategic insight, offering participants exposure to global best practices within Indonesia’s rapidly evolving digital economy. As Jakarta continues to embrace advanced marketing technologies, the city provides an ideal setting for exploring automation-driven transformation and AI-enabled customer engagement.
By attending these training courses in Jakarta, professionals gain the expertise to implement intelligent systems, improve marketing efficiency, and unlock deeper customer insights. Upon completion, participants are equipped to lead automation initiatives that boost performance, scale personalization, and support long-term organizational growth in the digital age.