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Course Overview

Modern marketing demands efficiency, personalization, and scalability. This Marketing Automation and AI Integration Training Course provides participants with the tools and strategies to leverage automation platforms and AI technologies for smarter, data-driven marketing.

The course covers CRM and automation platforms, AI-powered personalization, predictive analytics, omnichannel automation, and campaign optimization. Participants will study global best practices and practice hands-on exercises in designing automated workflows and AI-enhanced campaigns.

By the end of the program, professionals will understand how to combine technology with strategy to deliver more relevant, efficient, and impactful marketing.

Course Benefits

• Streamline campaigns with automation tools.

• Enhance personalization using AI-driven insights.

• Improve efficiency across marketing channels.

• Leverage predictive analytics for smarter decisions.

• Align automation with business and customer goals.

Course Objectives

• Define marketing automation and AI integration principles.

• Apply CRM and automation platforms to campaign design.

• Use AI for predictive analytics and personalization.

• Develop omnichannel automated engagement strategies.

• Optimize campaign performance with data insights.

• Balance automation with authentic human interaction.

• Benchmark best practices in AI-driven marketing.

Training Methodology

This course blends lectures, demos of leading automation tools, case studies, and group exercises. Participants will design and simulate automated workflows and AI-enhanced campaigns.

Target Audience

• Marketing and digital strategy professionals.

• CRM and automation managers.

• Data and analytics specialists.

• Executives aiming to integrate AI into marketing.

Target Competencies

• Marketing automation strategy.

• AI-powered personalization.

• Predictive analytics in marketing.

• Omnichannel campaign management.

Course Outline

Unit 1: Foundations of Marketing Automation

• Defining automation in marketing.

• Key benefits and challenges.

• Overview of leading automation tools.

• Case examples of automation success.

Unit 2: AI in Marketing Strategy

• Role of AI in customer insights.

• Predictive analytics and trend forecasting.

• AI-driven personalization.

• Case study: AI-powered campaign.

Unit 3: Automation Platforms and CRM Integration

• Building workflows with CRM and automation tools.

• Lead nurturing and scoring automation.

• Email, SMS, and social automation.

• Hands-on workflow design exercise.

Unit 4: Omnichannel Engagement Strategies

• Coordinating automation across channels.

• Personalizing multi-touch customer journeys.

• Retargeting and cross-platform integration.

• Group activity: omnichannel strategy plan.

Unit 5: Optimization and Future of AI in Marketing

• Monitoring and improving campaign performance.

• Balancing automation with human touch.

• Emerging AI tools for marketers.

• Future trends in marketing technology.

Ready to transform your marketing with automation and AI?
Join the Marketing Automation and AI Integration Training Course with EuroQuest International Training and gain the expertise to design smarter, more personalized, and scalable marketing strategies.