The Marketing Strategies for the Future Economy in Amsterdam is a specialized training course that equips executives and marketers with skills to develop forward-looking marketing strategies aligned with evolving economic trends.
From:
13-04-2026
From:
22-06-2026
From:
19-10-2026
Course Overview
The future economy will be shaped by digital transformation, sustainability, shifting consumer behaviors, and emerging technologies. This Marketing Strategies for the Future Economy Training Course provides participants with insights and tools to design adaptable, resilient, and innovative marketing strategies.
The course covers future consumer trends, digital ecosystems, sustainability in marketing, AI-driven personalization, and new market opportunities. Participants will examine global best practices, scenario planning, and innovation strategies to prepare their organizations for the next economic era.
By the end of the program, professionals will be ready to anticipate market shifts and build marketing strategies that ensure long-term relevance and growth.
Course Benefits
Understand key drivers shaping the future economy.
Build agile and future-ready marketing strategies.
Leverage technology, AI, and data for innovation.
Integrate sustainability into marketing approaches.
Anticipate consumer and market shifts with foresight.
Course Objectives
Define the future economy and its impact on marketing.
Explore emerging consumer and market trends.
Apply digital-first and data-driven marketing strategies.
Design sustainable and ethical marketing approaches.
Leverage AI and automation for future growth.
Build adaptive, resilient, and innovative strategies.
Benchmark against global future-ready brands.
Training Methodology
This course uses interactive lectures, case studies, scenario planning, and group strategy workshops. Participants will design future-proof marketing strategies aligned with global shifts.
Target Audience
Marketing and strategy leaders.
Business development managers.
Innovation and transformation professionals.
Executives preparing for future market challenges.
Target Competencies
Future-ready marketing strategy.
Innovation and adaptability.
Digital and AI-driven marketing.
Sustainability and ethical branding.
Course Outline
Unit 1: Understanding the Future Economy
Defining the future economy and global drivers.
Role of technology, sustainability, and consumer shifts.
Key challenges and opportunities.
Case studies: brands adapting to change.
Unit 2: Future Consumer Trends
Shifts in consumer expectations and behaviors.
Rise of conscious and digital-native consumers.
Globalization vs. localization of preferences.
Practical activity: consumer trend mapping.
Unit 3: Technology and Digital Transformation
AI, automation, and predictive analytics.
Role of digital ecosystems and platforms.
Personalization and immersive experiences.
Case study: tech-enabled marketing innovation.
Unit 4: Sustainability and Ethical Marketing
Integrating sustainability into brand strategy.
Communicating authenticity and transparency.
Circular economy and green branding.
Workshop: building sustainable campaigns.
Unit 5: Building Future-Ready Strategies
Designing adaptive and innovative strategies.
Scenario planning for uncertainty.
Benchmarking future-focused brands.
Future outlook: the next decade of marketing.
Ready to future-proof your marketing strategy?
Join the Marketing Strategies for the Future Economy Training Course with EuroQuest International Training and gain the expertise to anticipate trends, innovate, and thrive in tomorrow’s economy.
The Marketing Strategies for the Future Economy Training Courses in Amsterdam provide professionals with the foresight, analytical tools, and innovative frameworks required to navigate the evolving global marketplace. Designed for marketing directors, business strategists, innovation managers, and entrepreneurs, these programs focus on how emerging technologies, shifting consumer values, and sustainability trends are reshaping the marketing landscape of the future.
Participants gain a comprehensive understanding of future-focused marketing strategies, exploring how digital transformation, artificial intelligence, and data analytics influence customer engagement and brand positioning. The courses emphasize adaptive planning, trend forecasting, and agile strategy development—enabling professionals to anticipate change and seize new market opportunities. Through practical workshops and global case studies, attendees learn how to integrate creativity, innovation, and ethical practices to ensure brand resilience and long-term growth.
These future economy marketing training programs in Amsterdam blend strategic vision with real-world applicability. Participants examine how evolving consumer expectations, sustainability goals, and technological disruption redefine value creation. The curriculum covers key topics such as circular marketing, conscious consumerism, digital ecosystems, and the fusion of human insight with machine intelligence in strategic decision-making. By mastering these concepts, professionals can lead their organizations with purpose, adaptability, and data-informed confidence.
Attending these training courses in Amsterdam offers an immersive experience in one of Europe’s most forward-thinking business and innovation hubs. The city’s diverse and progressive environment fosters creative collaboration and exposure to global marketing trends. By completing this specialization, participants will be equipped to design and implement marketing strategies that thrive in the future economy—balancing innovation, ethics, and sustainable growth to achieve enduring success in a rapidly evolving world.