The Neuromarketing and Consumer Psychology in Amsterdam is a specialized training course that equips executives and marketers with skills to understand consumer behavior and apply neuroscience insights to marketing strategies.
From:
20-04-2026
From:
24-08-2026
From:
14-09-2026
Course Overview
Consumer decisions are influenced by subconscious processes that traditional marketing often overlooks. This Neuromarketing and Consumer Psychology Training Course introduces participants to the principles of brain-driven behavior, emotional triggers, and psychological factors that guide purchasing decisions.
The course covers neuroscience insights, behavioral economics, sensory marketing, emotional engagement, and ethical applications of neuromarketing. Participants will study real-world case studies, explore cutting-edge tools like eye-tracking and EEG, and design strategies that resonate at both rational and emotional levels.
By the end of this program, professionals will be able to apply consumer psychology to enhance marketing impact and strengthen brand connections.
Course Benefits
Understand how neuroscience influences consumer behavior.
Apply psychological triggers to persuasive marketing.
Leverage sensory and emotional engagement strategies.
Integrate neuromarketing tools and techniques.
Benchmark global neuromarketing best practices.
Course Objectives
Define neuromarketing and consumer psychology principles.
Explore subconscious drivers of decision-making.
Apply emotional and sensory triggers in campaigns.
Use behavioral economics in consumer engagement.
Analyze data from neuromarketing tools and techniques.
Address ethical concerns in consumer psychology use.
Evaluate global case studies of neuromarketing success.
Training Methodology
The course blends interactive lectures, case studies, neuroscience-based exercises, and practical group projects. Participants will analyze campaigns through a consumer psychology lens and design neuromarketing strategies.
Target Audience
Marketing and brand managers.
Consumer behavior analysts.
Digital engagement professionals.
Executives seeking innovative marketing approaches.
Target Competencies
Neuromarketing strategy.
Consumer psychology analysis.
Emotional and sensory marketing.
Behavioral economics in practice.
Course Outline
Unit 1: Introduction to Neuromarketing
Defining neuromarketing and consumer psychology.
The role of neuroscience in marketing decisions.
Conscious vs. subconscious decision-making.
Case examples of neuromarketing in action.
Unit 2: Emotional and Sensory Drivers
Emotional triggers in consumer behavior.
Role of sensory branding (sight, sound, touch, etc.).
Designing multi-sensory campaigns.
Practical activity: sensory engagement design.
Unit 3: Behavioral Economics and Persuasion
Principles of behavioral economics.
Anchoring, framing, and scarcity effects.
Applying nudges in consumer decision-making.
Case study: persuasive campaign strategies.
Unit 4: Neuromarketing Tools and Applications
Eye-tracking, EEG, and biometric tools.
Using AI in neuromarketing analysis.
Data interpretation for consumer insights.
Hands-on demonstration: neuromarketing techniques.
Unit 5: Ethics and Future of Neuromarketing
Ethical considerations in consumer psychology.
Transparency and consumer trust.
Future innovations in neuromarketing.
Global best practices and lessons learned.
Ready to unlock the science behind consumer decisions?
Join the Neuromarketing and Consumer Psychology Training Course with EuroQuest International Training and gain the expertise to design brain-driven, persuasive marketing strategies.
The Neuromarketing and Consumer Psychology Training Courses in Amsterdam provide professionals with a deep understanding of how neuroscience and behavioral science shape consumer decision-making, brand perception, and marketing effectiveness. Designed for marketing strategists, brand managers, communication specialists, and researchers, these programs focus on translating psychological insights and neurological data into actionable marketing strategies that drive engagement and loyalty.
Participants explore the core principles of neuromarketing, including sensory perception, emotional triggers, cognitive bias, and subconscious motivation in consumer behavior. The courses emphasize how brain responses influence purchasing decisions, brand recall, and message effectiveness. Through interactive sessions, case studies, and hands-on experiments, attendees learn how to design marketing campaigns that tap into consumer emotions, optimize visual and verbal messaging, and improve overall brand impact.
These consumer psychology and neuromarketing training programs in Amsterdam blend scientific research with practical marketing application. Participants gain exposure to tools such as eye-tracking, facial coding, biometric analysis, and EEG-based testing to measure consumer responses. The curriculum also covers behavioral economics, decision-making models, and ethical considerations in applying psychological insights to marketing. This multidisciplinary approach equips professionals to understand not just what consumers do—but why they do it.
Attending these training courses in Amsterdam offers professionals a stimulating environment for learning, surrounded by a city renowned for its innovation, research excellence, and creative industries. The international setting encourages collaboration and knowledge exchange with experts from diverse backgrounds. By completing this specialization, participants will be equipped to integrate neuromarketing and consumer psychology into strategic planning—enhancing brand storytelling, optimizing marketing performance, and building deeper, emotionally resonant connections with global audiences.