The Performance Marketing and KPI Optimization course in Brussels is a specialized training course designed to help professionals optimize marketing campaigns and drive measurable results through effective KPI tracking.
From:
07-09-2026
From:
30-11-2026
Course Overview
In today’s competitive digital environment, marketers must demonstrate measurable impact. This Performance Marketing and KPI Optimization Training Course provides participants with frameworks to design data-driven campaigns, monitor key performance indicators, and continuously optimize for maximum efficiency.
The course covers paid media strategies, attribution models, performance dashboards, A/B testing, and ROI measurement. Participants will analyze real-world case studies and practice designing high-performing campaigns aligned with business goals.
By the end of the program, professionals will have the skills to connect marketing activities directly to measurable business growth.
Course Benefits
Understand the fundamentals of performance marketing.
Design campaigns optimized for measurable outcomes.
Track and analyze KPIs effectively.
Apply testing and optimization techniques.
Increase ROI through data-driven decisions.
Course Objectives
Define performance marketing and KPI principles.
Build data-driven performance marketing strategies.
Apply attribution models to measure impact.
Use dashboards to track real-time performance.
Optimize campaigns through A/B and multivariate testing.
Align KPIs with organizational objectives.
Benchmark against global performance marketing best practices.
Training Methodology
This course blends lectures, data-driven case studies, hands-on workshops, and campaign simulation exercises. Participants will build strategies and optimize campaigns using KPI frameworks.
Target Audience
Marketing and digital campaign managers.
Performance and growth marketers.
Business development and analytics professionals.
Executives seeking to maximize marketing ROI.
Target Competencies
Performance marketing strategy.
KPI measurement and optimization.
Attribution and ROI analysis.
Campaign testing and scaling.
Course Outline
Unit 1: Introduction to Performance Marketing
Defining performance marketing principles.
Key differences from traditional marketing.
Benefits and risks of performance-based strategies.
Case study: successful performance campaigns.
Unit 2: Building KPI-Driven Campaigns
Identifying the right KPIs for campaigns.
Aligning KPIs with business objectives.
Setting realistic benchmarks and goals.
Practical exercise: KPI framework design.
Unit 3: Attribution Models and ROI Analysis
First-touch, last-touch, and multi-touch attribution.
Connecting spend to business outcomes.
ROI measurement across channels.
Workshop: attribution scenario analysis.
Unit 4: Optimization and Testing Techniques
A/B and multivariate testing methods.
Real-time monitoring and adjustments.
Scaling successful campaigns.
Group activity: campaign optimization project.
Unit 5: Future of Performance Marketing
Emerging tools and automation in performance marketing.
AI-driven campaign optimization.
Future trends in KPI measurement.
Global outlook on performance marketing strategies.
Ready to maximize your marketing ROI?
Join the Performance Marketing and KPI Optimization Training Course with EuroQuest International Training and gain the expertise to design, measure, and scale high-performing campaigns.
The Performance Marketing and KPI Optimization Training Courses in Brussels provide professionals with the analytical and strategic skills required to design, execute, and measure marketing campaigns based on clear performance objectives. These programs are ideal for digital marketing specialists, campaign managers, performance analysts, growth teams, and business leaders who aim to maximize return on marketing investment and ensure continuous performance improvement.
Participants explore the foundations of performance marketing, including goal setting, conversion funnel optimization, audience targeting, bidding strategies, and performance tracking across channels such as search, social, display, and affiliate networks. The courses emphasize the importance of data-driven decision-making and precise KPI selection to evaluate campaign effectiveness accurately. Through real-world case studies and hands-on exercises, attendees learn how to analyze campaign results, interpret performance dashboards, and optimize marketing tactics to improve engagement, conversion, and cost efficiency.
These performance marketing training programs in Brussels also highlight the use of analytical tools and automation platforms to improve operational scalability. Participants gain practical experience working with attribution models, tracking pixels, campaign analytics, A/B testing frameworks, and performance benchmarking tools. The curriculum offers structured methods for identifying growth opportunities, minimizing wasted spend, and reallocating budgets toward high-impact channels.
Interactive workshops provide opportunities to design KPI frameworks, refine campaign targeting strategies, and test optimization scenarios using real or simulated data. The training reinforces the importance of collaboration across marketing, sales, and analytics teams to align objectives and ensure consistent performance evaluation.
Attending these training courses in Brussels offers a globally oriented learning environment enriched by the city’s diverse business ecosystem and international market exposure. By the end of the program, participants will be equipped to build performance-focused marketing strategies, manage KPI-driven execution, and optimize campaigns effectively—supporting sustainable growth, improved efficiency, and stronger market competitiveness.