The Performance Marketing and KPI Optimization course in Jakarta is designed to help marketing professionals optimize marketing strategies and improve key performance indicators (KPIs) for greater success.
From:
30-03-2026
From:
13-07-2026
From:
28-09-2026
Course Overview
In today’s competitive digital environment, marketers must demonstrate measurable impact. This Performance Marketing and KPI Optimization Training Course provides participants with frameworks to design data-driven campaigns, monitor key performance indicators, and continuously optimize for maximum efficiency.
The course covers paid media strategies, attribution models, performance dashboards, A/B testing, and ROI measurement. Participants will analyze real-world case studies and practice designing high-performing campaigns aligned with business goals.
By the end of the program, professionals will have the skills to connect marketing activities directly to measurable business growth.
Course Benefits
Understand the fundamentals of performance marketing.
Design campaigns optimized for measurable outcomes.
Track and analyze KPIs effectively.
Apply testing and optimization techniques.
Increase ROI through data-driven decisions.
Course Objectives
Define performance marketing and KPI principles.
Build data-driven performance marketing strategies.
Apply attribution models to measure impact.
Use dashboards to track real-time performance.
Optimize campaigns through A/B and multivariate testing.
Align KPIs with organizational objectives.
Benchmark against global performance marketing best practices.
Training Methodology
This course blends lectures, data-driven case studies, hands-on workshops, and campaign simulation exercises. Participants will build strategies and optimize campaigns using KPI frameworks.
Target Audience
Marketing and digital campaign managers.
Performance and growth marketers.
Business development and analytics professionals.
Executives seeking to maximize marketing ROI.
Target Competencies
Performance marketing strategy.
KPI measurement and optimization.
Attribution and ROI analysis.
Campaign testing and scaling.
Course Outline
Unit 1: Introduction to Performance Marketing
Defining performance marketing principles.
Key differences from traditional marketing.
Benefits and risks of performance-based strategies.
Case study: successful performance campaigns.
Unit 2: Building KPI-Driven Campaigns
Identifying the right KPIs for campaigns.
Aligning KPIs with business objectives.
Setting realistic benchmarks and goals.
Practical exercise: KPI framework design.
Unit 3: Attribution Models and ROI Analysis
First-touch, last-touch, and multi-touch attribution.
Connecting spend to business outcomes.
ROI measurement across channels.
Workshop: attribution scenario analysis.
Unit 4: Optimization and Testing Techniques
A/B and multivariate testing methods.
Real-time monitoring and adjustments.
Scaling successful campaigns.
Group activity: campaign optimization project.
Unit 5: Future of Performance Marketing
Emerging tools and automation in performance marketing.
AI-driven campaign optimization.
Future trends in KPI measurement.
Global outlook on performance marketing strategies.
Ready to maximize your marketing ROI?
Join the Performance Marketing and KPI Optimization Training Course with EuroQuest International Training and gain the expertise to design, measure, and scale high-performing campaigns.
The Performance Marketing and KPI Optimization Training Courses in Jakarta equip professionals with the analytical frameworks and data-driven strategies needed to maximize campaign efficiency, measure outcomes accurately, and enhance marketing ROI. Designed for digital marketers, performance specialists, analysts, marketing managers, and business leaders, these programs focus on using measurable indicators and optimization techniques to drive consistent, scalable marketing results.
Participants explore the foundational principles of performance marketing, including targeted audience acquisition, conversion funnel design, multi-channel campaign execution, and results-oriented budgeting. The courses highlight how performance-based approaches rely on real-time data, precise targeting, and continuous experimentation to improve outcomes across digital platforms such as search, social media, display networks, and affiliate systems. Through case studies and hands-on exercises, attendees learn to optimize bids, refine targeting strategies, and create high-performance ads and landing pages.
A significant portion of the program focuses on KPI development and optimization, examining how key performance indicators—such as CAC, ROAS, CTR, CPL, LTV, and engagement metrics—shape strategic decision-making. Participants study methods for setting SMART KPIs, analyzing campaign dashboards, performing attribution modeling, and identifying performance bottlenecks. The curriculum also covers advanced optimization techniques, including A/B testing, predictive analytics, automation tools, and real-time optimization strategies that enhance campaign agility.
These performance marketing and KPI optimization training programs in Jakarta blend global best practices with regional market insights, offering participants a practical understanding of performance-driven strategies within Indonesia’s fast-growing digital economy. Jakarta’s dynamic consumer landscape and robust online marketplace provide an ideal context for mastering measurable marketing techniques that support business growth.
By attending these training courses in Jakarta, professionals gain the expertise to manage data-centered campaigns, enhance KPI performance, and achieve stronger marketing outcomes. Upon completion, participants are equipped to lead performance-based initiatives that boost efficiency, elevate ROI, and support long-term organizational success.